Martech Manager

Valtech; United States; Hybrid; USD 120,000 - 180,000; Full time

Job summary

Valtech seeks a Martech Manager to lead a multidisciplinary team and drive impactful marketing technology strategies. This full-time role includes managing integrations, data activation, and ensuring clear communication across stakeholders. Applicants should have a robust background in marketing technology and a passion for driving business growth through innovative solutions.

Benefits

Flexibility with remote and hybrid work options

Career advancement opportunities

Access to cutting-edge tools and training

Qualifications

• 6+ years in marketing technology or digital analytics roles.
• 2+ years managing multidisciplinary teams.
• Strong understanding of martech ecosystem and data-driven business outcomes.

Responsibilities

• Lead a team across SEO, analytics, and martech disciplines.
• Own and evolve martech strategy and integrations.
• Translate technical concepts into clear business value for clients.

Skills

Martech integrations

Data activation

SEO

Analytics

Stakeholder management

Education

Bachelor’s or Master’s degree in Marketing Technology, Digital Strategy, Data Science, or related fields

Tools

CDPs

Google Tag Manager

Adobe Analytics

Optimizely

VWO

Job description

Why Valtech? We’re the experience innovation company - a trusted partner to the world’s most recognized brands. To our people we offer growth opportunities, a values -driven culture, international careers and the chance to shape the future of experience.

The opportunity

At Valtech, you’ll find an environment designed for continuous learning, meaningful impact, and professional growth. Whether you're pioneering new digital solutions, challenging conventional thinking or building the next generation of customer experiences, your work will help transform industries.

We are looking for a Martech Manager with a strong technical foundation and strategic vision to lead a multidisciplinary team across SEO, analytics, and digital experience optimization. This role will be key in driving platform integration, data activation, and experimentation strategies that directly impact business growth for our clients.

As a people and delivery leader, you will manage senior specialists across performance and martech disciplines, ensuring technical alignment, cross-functional collaboration, and clear value communication to both technical and non-technical stakeholders. The ideal candidate combines a deep understanding of the martech ecosystem (analytics, tag management, CDPs, CMPs, testing platforms) with a strong ability to connect data with business outcomes.

Role responsibilities

• Lead a team of senior analysts and specialists across SEO, analytics, and marketing technology disciplines, ensuring consistent delivery and strategic cohesion.
• Own and evolve the martech strategy across accounts, with a focus on integrations between platforms (e.g., CDPs, analytics, CMPs, CRMs, testing tools).
• Translate complex technical concepts into clear business value for clients, tailoring communication to executive and operational audiences.
• Identify opportunities for data activation, including audience segmentation, journey orchestration, and personalization across channels.
• Oversee experimentation and CRO initiatives, aligning them with measurement frameworks and business KPIs.
• Partner with client stakeholders across marketing, product, and engineering to align execution with strategic priorities and ensure platform scalability.
• Contribute to scoping, solution design, and estimation for martech-related initiatives in partnership with commercial and technical leads.
• Monitor evolving trends in martech, privacy, and performance to proactively advise clients and evolve internal best practices.

Must have qualifications

To be considered for this role, you must meet the following essential qualifications:

• Bachelor’s or Master’s degree in Marketing Technology, Digital Strategy, Data Science, or related fields.
• 6+ years of experience in marketing technology or digital analytics roles, including at least 2 years managing multidisciplinary teams.
• Demonstrated expertise in martech integrations, including CDPs (e.g., Segment, RudderStack), tag management platforms (e.g., GTM, Tealium), and analytics tools (e.g., GA4, Adobe).
• Familiarity with experimentation and A/B testing platforms (e.g., Optimizely, VWO, Adobe Target) and their role in growth strategies.
• Experience delivering and articulating business impact through data and technology enablement.
• Excellent communication and stakeholder management skills, especially when bridging marketing and technical teams.

Nice to have qualifications

• Experience working in or alongside agencies managing multiple clients or business units.
• Familiarity with Digital Experience Platforms (DXPs) and their integration with martech stacks.
• Comfort working in multi-market or multilingual environments.
• Experience contributing to pre-sales or proposal development for martech projects.

If you do not meet all the listed qualifications or have gaps in your experience, we still encourage you to apply. At Valtech, we recognize that talent comes in many forms, and we value diverse perspectives and a willingness to learn.

Commitment to reaching all kinds of people

We design experiences that work for all kinds of people - and that starts with our own teams. At Valtech, we’re intentional about building an inclusive culture where everyone feels supported to grow, thrive and achieve their goals. No matter your background, you belong here. Explore our Diversity & Inclusion site to see how we’re creating a more equitable Valtech for all.

The benefits

This is a full time position based in the United States. The offered salary range is $120-180K annually, depending on experience and location.

Beyond a competitive compensation package, we offer:

• Flexibility, with remote and hybrid work options (country-dependent)
• Career advancement, with international mobility and professional development programs
• Learning and development, with access to cutting-edge tools, training and industry experts

Our benefits are tailored to each location. Your Talent Partner will provide full details during the hiring process.

Your application process

Once you apply, our Talent Acquisition team will review your application. If your skills and experience align with the role, we’ll reach out for next steps.

️ Beware of recruitment fraud: Only engage with official Valtech email addresses ending in @valtech.com.

We are committed to inclusion and accessibility. If you need reasonable accommodations during the interview process, please either indicate it in your application or let your Talent Partner know.

About Valtech

Valtech is the experience innovation company that exists to unlock a better way to experience the world. By blending crafts, categories, and cultures, we help brands unlock new value in an increasingly digital world.

At the intersection of data, AI, creativity, and technology, we drive transformation for leading organizations, including L’Oréal, Mars, Audi, P&G, Volkswagen Dolby, and more.

At Valtech, we don’t just talk about transformation. We make it happen. Our people are the heart of our success, and we foster a workplace where everyone has the support to thrive, grow and innovate.

Are you ready to create what’s next? Join us.

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