Product Manager, Marketing Technology

Hobbsnews; Stuart (FL); Remote; USD 110,000 - 150,000; Full time

Job summary

A leading healthcare technology company seeks a Software Product Manager, MarTech, to drive innovation in their Salesforce platform. This remote role involves managing the product lifecycle, collaborating cross-functionally, and ensuring customer-centricity in healthcare solutions. The successful candidate will have experience in product management and a passion for analytics and user experience.

Qualifications

• 5+ years of software product management experience.
• Experience designing and building on CRM platforms.
• Track record of successful group presentations.

Responsibilities

• Lead the product management lifecycle from ideation to launch.
• Collaborate with engineering, marketing, sales, and customer support to define product requirements.
• Define and track key performance indicators (KPIs) to measure product success.

Skills

Analytical Skills

Agile Methodologies

Interpersonal Skills

Product Management

Education

Bachelor’s degree in Business, Computer Science, Engineering

Tools

Salesforce Marketing Cloud

Google Analytics

Pendo.io

Salesforce Experience Cloud

Job description

Job Description Summary

The Home Care business within BD is unique in that it can manufacture products for consumers in the home and service them through our medical distribution subsidiary, Liberator Medical Supply. This business unit engages with a variety of stakeholders that range from B2B2C and leverages omni-channels to drive awareness, engagement, conversion, and retention of our customers. The mission of the Home Care business is to deliver clinically superior solutions for people with chronic bladder conditions in their pursuit of normality and independence. Solutions include both products and services to support customers through their entire journey.

Job Description

We are the makers of possible

BD is one of the largest global medical technology companies in the world. Advancing the world of health is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us.

Position Summary:

Liberator Medical Supply, a subsidiary of BD, is seeking a Software Product Manager, MarTech to lead and inspire teams focused on all aspects of our Salesforce platform to drive innovation, quality, and customer excellence. You will lead a team that’s building solutions which enable our organization to make accurate customer-first decisions at every level, at the speed business demands.

This unique opportunity provides a chance to lead our business and team in healthcare, using Data Cloud, Experience Cloud, Health Cloud, Marketing Cloud, and Commerce Cloud. BD’s vision is to create world-class service capabilities, making it easier for customers to manage their condition, improve their lives, and access and consume our products. We are implementing solutions that are customer-centric, integrated, efficient, flexible, scalable, and user-friendly. In this role, you will work with various business, product, and technology teams to design and build innovative solutions.

The ideal candidate is an agile practitioner, fosters teamwork, and can build strong interpersonal relationships with the Operations teams, Technology team, Leadership, and Partners with a focus on building the right functionality in the right order and helping overcome obstacles. This is a highly visible, business- impacting position.

The successful candidate must be highly analytical, thorough, and curious with the ability to improvise and develop creative solutions when common approaches fail. The candidate possesses a strong value of pragmatism over idealism in times of uncertainty with a perpetual curiosity and passion for developing their skill.

-This is a fully remote role open to qualified candidates residing in the US-

Primary Responsibilities

Product Management:

• Lead the product management lifecycle from ideation to launch, ensuring alignment with company goals and customer needs.
• Deeply understand our customers, technology, processes, and business goals.
• Help our organization scale through technology-driven solutions Develop and maintain a product roadmap, prioritizing features and enhancements based on market research, customer feedback, and business objectives.
• Own the product lifecycle: deliver features, learn from user adoption metrics and feedback, and broadly communicate product strategy, tactics, and operations.
• Manage all aspects of the product development lifecycle including: research, design, proposals, prioritization, implementation, and post-launch maintenance.

Cross-Functional Collaboration:

• Partner and coordinate cross-functionally across Digital Marketing, Digital Technology, Business Intelligence, and other teams to understand business needs and translate those into action.
• Collaborate with engineering, marketing, sales, and customer support teams to define product requirements and deliverables.
• Guide and motivate a cross-functional team through the full product development lifecycle using discovery, iterative design, and agile development methodologies.
• Build and strengthen relationships with internal and external partners. Communicate product vision, strategy, and progress to stakeholders, including senior leadership.

Performance Tracking:

• Define and track key performance indicators (KPIs) to measure product success and drive continuous improvement.
• Use product metrics that measure progress towards your goal, communicate regularly, and optimize based on results.
• Develop and enhance platform to implement testing strategies and execution plans to optimize and improve performance of customer marketing programs (A/B, etc.)
• Build and strengthen relationships with internal and external partners

Minimum Qualifications:

• Bachelor’s degree or equivalent experience in Business, Computer Science, Engineering.
• 5+ years of Software product management experience.
• 5+ years’ experience designing and building on CRM platforms
• Experience with MarTech Products and Technology: Salesforce Marketing Cloud, Salesforce Experience Cloud, Personalization, Google Analytics, Pendo.io, Fullstory, and Salesforce Commerce Cloud or similar
• 5+ years’ experience working in a collaborative Agile environment leading remote teams through grooming, planning, daily stand-up, etc.
• 3+ years in managing, supporting and optimizing CRM and Marketing Technology platforms integrated with an eCommerce stack (Salesforce Marketing Cloud, Personalization, Data Cloud, Google Analytics or similar behavioral analytics platforms)
• Mature interpersonal skills to guide interactions with your partners in design, engineering, and other business functions (marketing, sales, customer service, legal)
• Experience with Healthcare industry with understanding HIPAA/HITECH regulations and guidelines for securing ePHI data.
• History of using a highly analytical abilities to synthesize complex and diverse information
• Experienced in successful group presentations and conducting meetings, able to clearly articulate verbally.
• Track record of identifying and resolving problems in a timely manner and gathering and analyzing information skillfully

Preferred Qualifications :

• Experience with business intelligence and data warehouse tools.

Physical Demands

(The physical demands described below are representative of those that must be met by an employee to successfully perform the essential functions of this role. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions.) While performing duties on the job, employees are required to talk or hear, walk, sit; use hands to finger, handle, or feel. The employee is occasionally required to stand. The person occasionally lift and/or move up to 10 lbs.

Work Environment

(The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform these functions.) While performing the duties of this position, the employee performs tasks in a temperature-controlled office environment under normal office conditions. The noise level in the environment is usually moderate. The environment involves minimal exposure to hazards or physical risks, which require the following basic safety precautions.

DISCLAIMER

The above job description is meant to describe the general nature and level of work being performed; it is not intended to be an exhaustive list of all responsibilities, duties, and skills required for this position. The Company officers, mid-level, and entry level management staff may assign additional duties and responsibilities as needed. This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to follow any other job-related duties requested by their supervisor in compliance with Federal and State Laws.

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.

To learn more about BD visithttps://bd.com/careers

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.

Required Skills

Optional Skills

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Primary Work Location

USA FL - Stuart Airport Road

Additional Locations

USA TX - San Antonio

Work Shift