MarTech Engineering Lead — Data-Driven Marketing Solutions

BlastX Consulting, Inc.; United States; Remote; USD 112,000 - 165,000; Full time

Benefits offered by this job

Flexible PTO

Employer-paid health/dental/vision

401k with company match

Education assistance

Performance-based incentives

Job summary

BlastX Consulting, Inc. is seeking a Senior Consultant to lead complex marketing technology projects and manage client relationships. You will ensure quality deliverables, mentor juniors, and contribute strategic guidance from discovery to implementation.

You will work directly with clients to design data-driven digital strategies, measure outcomes, and drive ongoing value across multi-channel campaigns. This is a fully remote US-based role with travel up to 5%.

Qualifications

• Bachelor’s degree or equivalent experience in marketing, business, information systems, or related field.
• 6+ years in MarTech consulting, analytics, or related fields with leadership of complex projects.
• Expertise in analytics tools for insights-driven reports and dashboards.
• Proficient with tag management systems and CDP integrations.
• Experience integrating marketing automation platforms with analytics for attribution.
• Strong JavaScript for scalable tracking and data layer design.
• Clear communication for presenting insights to clients.
• Awareness of AI-driven marketing tech trends.

Responsibilities

• Take ownership of high-value client engagements and deliver tailored solutions.
• Lead platform and architecture audits focusing on scalability and privacy.
• Oversee analytics tool implementations to measure performance across channels.
• Configure tag management systems for accurate data tracking and reporting.
• Manage CDP integrations and enable personalized customer activation.
• Develop strategic roadmaps including AI-powered recommendations.
• Draft scopes of work, estimates, and resource plans for multi-phase projects.
• Mentor junior engineers and review deliverables for quality.
• Deliver client trainings on segmentation, analytics, and real-time personalization.
• Lead engineering practice optimizations to improve efficiency.
• Contribute thought leadership through blog posts or webinars.
• Identify trends like ML for predictive analytics and include practical applications.

Skills

MarTech consulting

Analytics leadership

Adobe Analytics

GA4

Tag management

JavaScript

Client relationships

Problem solving

Strategic thinking

Education

Bachelor’s Degree in Marketing/Business/IS

Tools

Adobe Analytics

Adobe CJA

Amplitude

GA4

Adobe Tags/Launch

Tealium IQ

Google Tag Manager

Salesforce Marketing Cloud

Salesforce (CRM)

Shopify Plus / BigCommerce

Job description

Ready to Make Your Mark?

Are you enthusiastic about solving problems in the ever-evolving digital landscape and leveraging its potential to revolutionize businesses and enhance customer engagement? Our team is on the lookout for a

Ready to Make Your Mark?

Are you enthusiastic about solving problems in the ever-evolving digital landscape and leveraging its potential to revolutionize businesses and enhance customer engagement? Our team is on the lookout for a Senior Consultant who possesses a robust consultative mindset, a genuine commitment to delivering value to clients, and a background in working with marketing technologies. We're in search of an individual with business acumen, strategic thinking and consultative mindset, who can captivate an audience and collaborate with clients and cross-functional teams to make informed, data-driven decisions regarding their digital strategies. In this role, you'll be client facing to gain a deep understanding of their business objectives and pain points. Your goal will be to identify, conceptualize, and implement innovative solutions that enhance user engagement, satisfaction, and ongoing value.

As a Senior Consultant at BlastX, you will lead the execution of complex marketing technology projects, manage client relationships, and act as a strategic advisor. You will drive project success by ensuring the quality of deliverables, mentoring junior team members, and contributing thought leadership to the firm and the industry.

The Senior Consultant has an opportunity to Make Your Mark every day solving challenges and see the positive impact of your work. Make your Mark every day -- on each other, our clients, our company, our industry, and the community.

Primary Responsibilities

• You will take ownership of high-value client engagements, deliver tailored solutions, and ensure alignment with strategic objectives.
• Lead platform and architecture audits, addressing areas such as scalability, privacy compliance, and multi-channel data integration.
• Oversee the implementation of analytics tools (e.g., Adobe CJA, Amplitude, GA4) to measure performance across digital touchpoints and campaigns.
• Configure and optimize tag management systems (e.g., Adobe Tags, Tealium IQ, GTM) for accurate data tracking and reporting.
• Manage customer data platform (CDP) integrations, ensuring seamless activation of centralized customer data for personalization and segmentation.
• Collaborate with clients to develop strategic roadmaps that might include initiatives such as the implementation of AI-powered recommendation engines for dynamic, real-time personalization or advanced attribution models.
• Author detailed scopes of work, resource work plans, and technical specifications for large-scale projects.
• Ensure alignment with the scope of work outlined in client contracts by proactively managing deliverables, identifying potential blockers, communicating them to stakeholders, and leading efforts to resolve issues while maintaining client expectations.
• Review and validate deliverables, ensuring accuracy, functionality, and alignment with client expectations.
• Mentor junior engineering team members by reviewing their work, providing constructive feedback, and offering guidance on best practices in analytics implementation and integration projects.
• Deliver training sessions for client teams on topics such as audience segmentation, predictive analytics, and real-time personalization.
• Implement innovative engineering practice optimizations, such as leveraging automated QA or data validation tools, to enhance efficiency and elevate the quality of all client engagements.
• Contribute thought leadership through blog posts, webinars, or case studies on innovative topics, such as generative AI for content testing or AI-driven customer retention strategies.
• Identify emerging trends like machine learning for predictive analytics or AI-powered customer journey mapping and recommend their integration into client solutions.
  
  

Desired Knowledge, Skills, & Qualifications

This is a seasoned professional role with advanced technical expertise, strategic insight, and the leadership skills to mentor teams and manage complex client engagements:

• Bachelor’s Degree in Marketing, Business, Information Systems, or related field (or equivalent experience).
• 6+ years of experience in MarTech consulting, analytics, or related fields, including leadership of complex projects and managing client relationships at a strategic level.
• Expertise in analytics tools like Adobe Analytics, Adobe CJA, Amplitude, and GA4 for creating insights-driven reports and dashboards.
• Proficiency in configuring tag management systems such as Adobe Tags (Launch), Tealium IQ, or Google Tag Manager.
• Experience with customer data platforms (e.g., Adobe RT-CDP, Tealium AudienceStream, Hightouch) and their integrations.
• Advanced experience designing and implementing integrations between marketing automation platforms (e.g., Salesforce Marketing Cloud), CRMs (e.g., Salesforce), and e-commerce platforms (e.g., Shopify Plus, BigCommerce) with analytics tools to enable multi-channel attribution, audience segmentation, and real-time campaign optimization.
• Advanced JavaScript expertise for designing scalable tracking architectures, building dynamic data layers, and integrating custom analytics solutions across platforms.
• Experience with server-side implementation approaches.
• Proven ability to create and oversee comprehensive project documentation, including scopes of work, detailed estimates, and resource allocation plans for complex, multi-phase projects.
• Strong leadership and mentoring skills, with experience guiding junior team members to achieve project goals.
• Excellent problem-solving and analytical skills for aligning technical solutions with strategic business objectives.
• Strong verbal and written communication skills for presenting insights and collaborating with clients.
• Awareness of emerging trends like AI-driven marketing automation or ML-based dynamic content personalization, with the ability to recommend practical applications.
  
  

Who We Are

BlastX Consulting provides strategic, digital experience advice and implementation services to help brands drive deeper customer relationships using data-driven insights to optimize the digital experience. Over the past 25 years we have assembled a seasoned team of consultants with deep expertise and experience across a wide array of strategic, technical, and operational disciplines who share a passion for helping brands be customer-centric, creating strategies to enable the ultimate experience across touchpoints.

BlastX Consulting embraces and holds to a set of Core Values and encourages each member of the team to continually find ways to “Make Your Mark” for clients, teammates, the community, the industry, and the company. We are an Inc. magazine top 5000 fastest-growing private company and is also a Great Place to Work-Certified company.

Why Work at BlastX Consulting

We believe in meaningful work. Regardless of role, you'll have the opportunity to Make Your Mark every day, solving challenges and seeing the positive impact of your contributions, as we support leaders to EVOLVE their organizations. Join us to Make Your Mark — on each other, our clients, our company, our industry, and the community. Ask any employee why they come to work here, and they'll say, "to make my mark!" We BELIEVE BlastX Consulting is a Great Place to Work! We are proud to be certified as a Great Place to Work since 2019.

To Be Successful

To succeed in this role, the Senior Consultant should demonstrate:

• A natural problem-solving mindset, with the ability to navigate complexity in a flexible, collaborative work environment.
• A Make Your Mark mindset, demonstrated through building and delivering highly customized solutions that address complex client challenges.
• Intellectual curiosity and a willingness to evolve your perspective to help drive client and firm success.
• Strong analytical and problem-solving abilities, including the ability to identify root causes in complex situations.
• Confidence in explaining complex, technical subjects clearly to non-technical audiences.
• A commitment to excellence, demonstrated by going above and beyond for the benefit of teammates and the company.
• A growth-oriented mindset that treats mistakes as an opportunity to learn rather than a negative situation.
• A collaborative approach — willing to lean on teammates when you need support, and to support them when they need your expertise.
• Lead technical delivery with a hands-on, problem-solving mindset.
• Develop repeatable solution patterns to improve efficiency.
  
  

This is a full-time remote opportunity. Travel up to 5% for business purposes, determined by client requests or industry events.

A Quick Note On How We Work

This role is fully remote for US-based teammates only. We do ask that you work from your home location. Because of the nature of our work and client commitments, this is not a fit for digital nomads.

Work Authorization - This role is only open to candidates who are currently authorized to work in the United States without sponsorship. We are not able to sponsor visas now or in the future for this position.

You Will Work With

Client Service Leads, Cross-functional Consultants, Project Delivery Managers, and other subject matter experts.

Compensation & Benefits

Salary Range: $111,538.00 - $165,000.00 USD annually DOE

We offer a competitive salary based on experience and a supportive, challenging, and fun work environment to ensure teamwork, productivity, and teammate happiness. We offer a flexible PTO policy, 60% employer paid medical insurance coverage options, 100% employer paid dental and vision insurance, 401k 4% company matching, profit sharing, education assistance, paid parental leave, performance-based salary increases, and year-end incentive bonuses.

We are not interested in placement agencies or companies at this time. BlastX Consulting is an “at-will” employer. Compensation, benefits, and job descriptions are subject to change based on individual performance and business conditions. BlastX Consulting is an Equal Opportunity Employer (EEO).