MarTech Engineer

Tata Consultancy Services; Marlborough (MA); On-site; USD 150,000 - 160,000; Full time

Benefits offered by this job

Discretionary Annual Incentive.

Comprehensive Medical Coverage

Certification & Training Reimbursement

Vacation & Holidays

Job summary

Tata Consultancy Services in Marlborough, MA seeks a marketing technology professional to lead segmentation, campaign automation, and AI-enabled BI initiatives.

You will work with platforms like Zeta Marketing Platform, Unica Campaign, Acoustic, and Medallia to optimize customer journeys through data-driven insights and AI-powered tools.

Qualifications

• Experience with Zeta Marketing Platform, Unica Campaign, Acoustic, and Medallia.
• Strong SQL and Power BI skills for marketing analytics and reporting.
• Experience in customer segmentation and campaign automation workflows.

Responsibilities

• Focus on marketing technology capabilities such as segmentation and campaign automation.
• Develop semantic layer support for BI and analytics.
• Leverage AI/ML for marketing initiatives and chatbots integration.
• Drive customer journey orchestration and related marketing enablement.

Skills

Segmentation

Campaign automation

AI for BI

Chatbots

Marketing tech

Education

Bachelor's degree in a related field

Tools

Zeta Marketing Platform

Unica Campaign

Acoustic

Medallia

SQL

Power BI

Databricks

Azure OpenAI

Semantic Layer

Job description

Roles & Responsibilities

• Campaign agent/automation
• Semantic layer
• AI for BI
• Chatbots and related AI enablement

Job Description

Must Have Technical/Functional Skills

• Zeta Marketing Platform
• Unica Campaign
• Acoustic
• Medallia
• Customer Segmentation
• Campaign Automation
• Customer Journey Orchestration
• SQL
• Power BI
• Databricks
• Azure OpenAI
• Semantic Layer
• Chatbots
• AI/ML for Marketing

Roles & Responsibilities

Responsible for Focusing on marketing technology capabilities such as:

• Segmentation
• Campaign agent/automation
• Semantic layer
• AI for BI
• Chatbots and related AI enablement

TCS Employee Benefits Summary

• Discretionary Annual Incentive.
• Comprehensive Medical Coverage: Medical & Health, Dental & Vision, Disability Planning & Insurance, Pet Insurance Plans.
• Family Support: Maternal & Parental Leaves.
• Insurance Options: Aut& Home Insurance, Identity Theft Protection.
• Convenience & Professional Growth: Commuter Benefits & Certification & Training Reimbursement.
• Time Off: Vacation, Time Off, Sick Leave & Holidays.
• Legal & Financial Assistance: Legal Assistance, 401K Plan, Performance Bonus, College Fund, Student Loan Refinancing.

Salary Range-$150,000-$160,000 a year