Senior MarTech Developer

InfoVision Inc.; Irving (TX); Hybrid; USD 125,000 - 170,000; Part time

Job summary

A technology consulting firm is seeking a skilled MarTech Developer in Irving, TX. The ideal candidate will have over 7 years of experience in marketing technology, focusing on customer data and omni channel personalization. Responsibilities include developing media marketing strategies and implementing customer data platforms. Strong skills in SQL, NoSQL, and programming languages like Java and Python are required. This is a contract position with mid-senior level responsibilities.

Qualifications

• 7+ years of experience in MarTech development and architecture.
• Strong focus on media marketing, customer data, real-time personalization.
• Deep understanding of AI/ML concepts and their application in marketing.

Responsibilities

• Design and implement robust media marketing architecture.
• Develop strategies for audience segmentation and targeting.
• Collaborate with cross-functional teams to deliver use cases.

Skills

Customer data

Omni channel personalization

Media marketing

Data-driven insights

SQL

NoSQL

Java

Python

Analytical skills

Problem-solving

Education

Bachelor's degree in Computer Science, Engineering, or related field

Tools

Tealium

Adobe Target

GCP

Kafka

Pega

Job description

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Irving, TX OR Basking Ridge, NJ (3 days onsite in a week)

Summary

We are seeking a highly skilled and experienced MarTech Developer with a strong focus on customer data, omni channel personalization and media marketing. In this role, you will be instrumental in designing, developing, and implementing innovative marketing technology solutions that leverage data-driven insights to drive customer engagement and business growth. You will collaborate closely with enterprise architects, cross-functional teams, and business stakeholders to translate business requirements into robust and scalable MarTech solutions, with a particular emphasis on targeting, retargeting, real-time personalization, customer data platform (CDP) implementations and AI-based personalization

Key Responsibilities

● Digital Marketing & Targeting Architecture: ○ Design and implement a robust media marketing architecture for new and existing customers, encompassing ■ Targeting & Retargeting: Develop and implement strategies for audience segmentation, targeting, and retargeting across various channels (e.g., social media, search, display, video).

■ Lead Media Activation integration to enable digital marketing through social media and advertising platforms

● Real-time Personalization: ○ Design and implement real-time personalization strategies for existing and new customers across various channels (e.g., online and offline channels).

○ Design and Integrate rules-based and machine learning-based personalization models.

○ Deep understanding of AI/ML concepts and their application in marketing, including but not limited to: ■ Recommendation engines

■ Propensity modeling (purchase, churn, engagement)

■ Next-best-action algorithms

● Customer Data Platform (CDP) Development: ○ Design and implement a CDP strategy, including: ■ Data Ingestion & Orchestration: Develop and manage data pipelines for ingesting and enriching 1st, 2nd, and 3rd party data.

■ Customer Segmentation & Profiling: Develop and maintain customer segments based on behavioral, demographic, and other relevant data.

■ Data Activation: Integrate the CDP with downstream systems (e.g., marketing automation, advertising platforms, NBx and system of engagements ) to activate customer data for personalized campaigns.

● Prospect Data Store & Management:

○ Design and implement a robust prospect data store, including: ■ Data acquisition and enrichment strategies.

■ Data quality and hygiene processes.

■ Data privacy and compliance considerations.

● Cross-functional Collaboration: ○ Design and implement a scalable and robust MarTech Solution with the Enterprise Architecture team

○ Work closely with marketing, business, cross IT Teams and UX teams to understand their data needs, events to be captured and delivering use cases

○ Facilitate communication and knowledge sharing across all stakeholders.

● Technology Expertise: ○ Deep understanding of MarTech stack, including Tealium, GCP, Kafka, Pega, and Adobe Target.

○ Expertise in CDPs (e.g., Tealium CDP, Adobe Experience Platform, Salesforce CDP,).

○ Strong understanding of data integration, data warehousing, and data pipelines.

○ Proficiency in SQL and NoSQL databases.

○ Experience with cloud computing platforms (GCP).

Qualifications

● Education: ○ Bachelor's degree in Computer Science, Engineering, or a related field.

○ Experience: 7+ years of experience in MarTech development and architecture with a strong focus on media marketing, customer data, real-time personalization, and CDP implementations.

● Technical Skills: ○ Expertise in Tealium/Adobe, GCP, Kafka, Pega, and Adobe Target.

○ Expertise in CDPs (e.g., Tealium CDP, Adobe Experience Platform, Salesforce CDP).

○ Strong programming skills in Java, Python, or other relevant languages.

○ Experience with data integration tools and technologies.

○ Proficiency in SQL and NoSQL databases.

○ Experience with cloud computing platforms (GCP).

● Other Skills: ○ Excellent communication and interpersonal skills.

○ Strong analytical and problem-solving skills.

○ Ability to work independently and as part of a team.

○ Detail-oriented and organized.

○ Passion for data-driven marketing and customer experience.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Contract

Job function

• Job function

  Information Technology

• Industries

  IT Services and IT Consulting

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