Martech Campaign & Data Associate (Season)

National Basketball Association (NBA); Indianapolis (IN); On-site; USD 21,000 - 34,000; Full time

Job summary

National Basketball Association (NBA) in Indianapolis, IN is seeking a Martech Season Associate to support Salesforce Marketing Cloud, Sales Cloud, and Analytics initiatives. The role reports to the Salesforce Marketing Cloud Manager in the Martech department and entails optimizing campaigns, audience segmentation, and cross-channel engagement.

The ideal candidate thrives in a fast-paced environment, demonstrates data-driven thinking, and is proactive in identifying opportunities for operational

Qualifications

• Ability to work and report to the Indianapolis office five days per week.
• Basic understanding of consumer engagement efforts.
• Knowledge of data tables, object, fields, and data integrity.
• Basic knowledge of email, SMS, and push notifications.
• Exposure to Salesforce (Marketing Cloud, Sales / Service Cloud, Trailhead).
• Organized and highly self-motivated.

Responsibilities

• Assist in the implementation and maintenance of solutions within Salesforce Marketing Cloud and Sales Cloud, and our SMS Platform.
• Support data hygiene efforts, including list cleaning, contact management, data ingestion, etc.
• Perform campaign analysis to assess performance, uncover insights, and make recommendations for optimization.
• Help identify and build target audiences for personalized and effective campaign delivery.
• Support project management tasks and coordination between stakeholders.
• Create and integrate Formstack forms and workflows to streamline user data collection and processing.
• Contribute to customer profile unification efforts to enable a more seamless and personalized brand experience.
• Assist with building out the SMS subscriber list and engagement initiatives.
• Identify cross-channel trends and engagement behavior.
• Other duties and projects as assigned.

Skills

Attention to detail

Data analysis

Communication

Team collaboration

Problem solving

Tools

Salesforce Marketing Cloud

Sales Cloud

SMS Platform

Formstack

Job description

National Basketball Association (NBA) in Indianapolis, IN is seeking a Martech Season Associate to support Salesforce Marketing Cloud, Sales Cloud, and Analytics initiatives. The role reports to the Salesforce Marketing Cloud Manager in the Martech department and entails optimizing campaigns, audience segmentation, and cross-channel engagement.

The ideal candidate thrives in a fast-paced environment, demonstrates data-driven thinking, and is proactive in identifying opportunities for operational