Martech Business Analyst / Functional consultant

Jobs via Dice; New York (NY); On-site; USD 79,000 - 110,000; Full time

Job summary

A leading tech firm seeks a Martech Business Analyst to provide insights and collaborate on customer campaign strategies. The ideal candidate has strong analytical and communication skills and experience with Adobe Experience Platform or similar tools. This full-time role is based in New York, offering a competitive salary and the chance to contribute to innovative projects.

Qualifications

• 3-6 years of experience as a Business Analyst in Martech.
• Familiarity with customer segmentation and campaign lifecycle.
• Experience in Agile environments.

Responsibilities

• Translate business needs into user stories and process flows.
• Work with cross-functional teams to gather requirements.
• Analyze data and campaign performance for insights.

Skills

Analytical skills

Problem-solving

Communication skills

Tools

Adobe Experience Platform

Salesforce Marketing Cloud

Naehas

Job description

Martech Business Analyst / Functional consultant

Martech Business Analyst / Functional consultant

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Dice is the leading career destination for tech experts at every stage of their careers. Our client, Nityo Infotech Corporation, is seeking the following. Apply via Dice today!

Job Role: Martech Business Analyst / Functional consultant

Job Location: New York, NY

Job Type: Full Time

Job Description

• 3-6 years of experience as a Business Analyst, preferably in Martech or campaign management domains.
• Familiarity with Naehas or similar Offer Management platforms is a strong plus. Strong understanding of customer segmentation, personalization, and campaign lifecycle.
• Experience working with Adobe Experience Platform, Salesforce Marketing Cloud, or similar tools.
• Excellent analytical, problem-solving, and communication skills.
• Ability to work in Agile environments and collaborate with cross-functional teams.
• Ability to Collaborate with business stakeholders to gather and document functional and non-functional requirements.
• Translate business needs into clear user stories, process flows, and acceptance criteria.
• Work closely with solution architects and developers to ensure alignment between business goals and technical implementation.
• Participate in client workshops and support the definition of campaign and offer strategies.
• Assist in UAT planning and execution, ensuring solutions meet business expectations.
• Analyze data and campaign performance to provide insights and recommendations.
• Maintain documentation for business processes, configurations and platform usage.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Research, Analyst, and Information Technology

• Industries

  Software Development

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