Project Manager Content Strategy Insights & Optimization

Staples, Inc.; Framingham (MA); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Inclusive culture

Flexible PTO

Employee discounts

Company 401(k) matching

Job summary

Staples, Inc. is seeking an experienced analytics professional in Framingham, MA who will analyze customer and content performance and turn insights into business actions. You will partner with analytics, ecommerce, merchandising, and product teams to build dashboards and measurement frameworks that drive optimization and impact.

The role emphasizes data-driven decision making, testing, governance, and cross-functional collaboration in a fast-paced retail environment.

Qualifications

• Bachelor's degree or equivalent combination of education and experience.
• 5+ years of analytics, ecommerce, merchandising, digital optimization, or related work.
• Ability to translate data into business recommendations.
• Experience managing multiple projects and stakeholder relationships.
• Experience developing reports, dashboards, scorecards, or metrics.
• Proficiency with Microsoft Excel and data analysis techniques.

Responsibilities

• Analyze customer behavior, content performance, search performance, and business metrics.
• Develop data-driven recommendations and prioritization frameworks.
• Partner with analytics teams to build reports, dashboards, and measurement frameworks.
• Identify pain points, gaps, trends, and improvement opportunities.
• Plan and evaluate testing initiatives related to content and product detail pages.
• Establish hypotheses, success metrics, and translate results into actionable guidance.
• Support taxonomy, attribution frameworks, naming conventions, and governance.
• Coordinate activities, timelines, risks, and stakeholder communications across workstreams.
• Collaborate with Merchandising, Search, SEO, Product, Analytics, Ecommerce, and Content teams.
• Prepare and present performance insights, project updates, and recommendations.

Skills

Analytical thinking

Data-driven decision making

Cross-functional collaboration

Communication

Project management

Attention to detail

Education

Bachelor's degree or equivalent combination of education and experience

Master's degree (preferred)

Tools

Power BI

Tableau

Looker

Microsoft Excel

Job description

Staples is business to business. You’re what binds us together.

Our merchandising team aims to deliver the best value and selection to our customers through products, services and solutions all centered around our customers’ needs. We are driven by customer insights and analytics to bring products and solutions to market seamlessly. We’re inclusive, well-rounded professionals who have deep experience in buying, selling, negotiating, operations, design, innovation, finance and more.

What you will be doing:

• Analyze customer behavior, content performance, search performance, and business metrics to uncover opportunities that improve the customer experience and business results.
• Develop data-driven recommendations, business cases, and prioritization frameworks that support informed decision-making.
• Partner with analytics teams to build and maintain reports, dashboards, and measurement frameworks that track initiative effectiveness and business impact.
• Identify customer pain points, content gaps, emerging trends, and continuous improvement opportunities through quantitative and qualitative analysis.
• Plan, coordinate, and evaluate testing initiatives related to content, taxonomy, attribution, navigation, and product detail page enhancements.
• Establish hypotheses, success metrics, and measurement approaches with cross-functional partners, then translate results into actionable recommendations and scalable best practices.
• Support taxonomy structures, attribution frameworks, naming conventions, content standards, and governance processes that improve consistency and product discoverability.
• Coordinate activities, timelines, deliverables, risks, and stakeholder communications across multiple workstreams.
• Collaborate with Merchandising, Search, SEO, Product, Analytics, Ecommerce, and Content teams to align priorities and execute initiatives.
• Prepare and present performance insights, project updates, and recommendations to stakeholders and business partners.

What You Bring to the Table:

• Strong analytical thinking and the ability to turn complex data into clear, actionable insights.
• Natural curiosity and a proactive problem-solving mindset.
• Ability to navigate ambiguity, establish priorities, and create clarity in complex situations.
• Strong collaboration skills and a team-oriented approach to working across diverse functions.
• Effective communication, presentation, and influencing skills.
• High level of organization, attention to detail, and comfort managing multiple priorities.
• Adaptability and openness to change in a fast-paced environment.
• A customer-focused mindset with a strong emphasis on the end-user experience.

What’s needed: Basic Qualifications:

• Bachelor's degree or an equivalent combination of education and experience.
• 5+ years of progressively responsible experience in analytics, ecommerce, merchandising, digital optimization, or a related discipline.
• Experience analyzing customer, content, or business performance data and translating findings into business recommendations.
• Experience managing multiple projects, priorities, deliverables, and stakeholder relationships.
• Experience developing reports, dashboards, scorecards, or performance measurement frameworks.
• Proficiency with Microsoft Excel and data analysis techniques.

Preferred Qualifications:

• Master's degree in Business, Marketing, Analytics, Data Science, or a related field.
• Experience with ecommerce content management, taxonomy, attribution, digital merchandising, or content governance.
• Experience designing, executing, and analyzing testing or experimentation initiatives.
• Experience using Power BI, Tableau, Looker, or similar reporting and data visualization tools.
• Knowledge of ecommerce search, SEO, product discovery, customer journey optimization, and digital experience best practices.
• Experience building business cases, prioritization frameworks, and optimization roadmaps.
• Experience supporting retail, omnichannel, or customer-facing digital environments.
• Experience supporting large-scale content, customer experience, or digital transformation initiatives.

We Offer:

• Inclusive culture with associate-led Business Resource Groups
• Flexible PTO (22 days) and Holiday Schedule (7 observed paid holidays)
• Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more!

The salary range represents the expected compensation for this role at the time of posting. The specific base pay may be influenced by a variety of factors to include the candidate's experience, skill set, education, geography, business considerations, and internal equity. In addition to base pay, this role may be eligible for bonuses, or other forms of variable compensation.