Marketplace Advertising Manager

Adweek; Framingham (MA); On-site; USD 120,000 - 150,000; Full time

Benefits offered by this job

Inclusive culture

Flexible PTO

Company match 401(k)

Wellness programs

Job summary

Staples is seeking a data-driven Digital Advertising Lead in Framingham, MA to drive performance across Amazon, Google, and other marketplaces. You will lead advertising strategies, manage PPC programs, and partner with cross-functional teams.

The role requires 5–7 years of ecommerce ads experience, a Bachelor's in Marketing or related field, and hands-on PPC with Amazon. You will analyze performance in Tableau and Excel, optimize budgets, and contribute to ROAS improvements.

Qualifications

• Bachelor's degree required in Marketing, Business, or related field.
• 5–7 years of digital advertising experience in eCommerce.
• Hands-on experience with Amazon or marketplace PPC.

Responsibilities

• Lead and execute advertising strategies across Amazon, Walmart, Target, Google and marketplaces.
• Manage and optimize PPC campaigns to maximize ROAS.
• Conduct keyword research and SEO optimization.
• Analyze performance using Tableau, Excel, and analytics tools.
• Manage advertising budgets supporting a $200M+ revenue business.
• Partner cross‑functionally and manage third‑party agencies.

Skills

Analytical mindset

Strategic thinking

Data-driven

Strong communication

Stakeholder management

Adaptability

Education

Bachelor’s degree in Marketing or Business

Tools

Tableau

Excel

Analytics tools

Job description

Staples is business to business. You’re what binds us together.

Our marketing team is charged with an important task – sharing our Staples story. We use customer data and analytics to help us understand and improve our customers’ experiences, drive customer retention and encourage brand loyalty. Our team is diverse, with skillsets and responsibilities ranging from graphic design, content creation and performance marketing to internal communications and loyalty & rewards programs. We work together to provide expertise and guidance, so that the Staples brand is well represented in all areas.

What you will be doing:

• Lead and execute advertising strategies across Amazon, Walmart, Target, Google and additional marketplaces
• Manage and optimize PPC campaigns to maximize ROAS
• Conduct keyword research and SEO optimization
• Analyze performance using Tableau, Excel, and analytics tools
• Manage advertising budgets supporting a $200M+ revenue business
• Partner cross‑functionally and manage third‑party agencies

What You Bring to the Table:

• Analytical, strategic, and data‑driven mindset
• Strong communication and stakeholder management skills
• Adaptability in a fast‑paced eCommerce environment

Basic Qualifications:

• Bachelor’s degree in Marketing, Business, or related field
• 5–7 years of digital advertising experience, focused on eCommerce
• Hands‑on experience with Amazon or marketplace PPC

Preferred Qualifications:

• Master’s degree
• Amazon or Google Ads certifications
• Budget management and ROAS optimization experience

We Offer:

• Inclusive culture with associate‑led Business Resource Groups
• Flexible PTO (22 days) and Holiday Schedule (7 observed paid holidays)
• Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more!

The salary range represents the expected compensation for this role at the time of posting. The specific base pay may be influenced by a variety of factors to include the candidate's experience, skill set, education, geography, business considerations, and internal equity. In addition to base pay, this role may be eligible for bonuses, or other forms of variable compensation.