MarketingManager

Beltways; Hebron Estates (KY); On-site; USD 75,000 - 110,000; Full time

Benefits offered by this job

Stock options

Medical, dental, vision, life, and LTD

Pet insurance

Health savings account

Flexible spending account

Paid time off

Paid holidays

Parental leave

Professional development assistance

Relocation assistance

Discounts

Flexible schedule

Free drinks and snacks

Job summary

Beltways in Hebron, Kentucky is seeking an experienced marketing leader to develop comprehensive go-to-market plans and drive enterprise marketing initiatives. You will collaborate with leadership, engineering, and design to translate product work into compelling external narratives, while building and measuring campaigns across digital channels.

The role emphasizes data-driven storytelling, brand consistency, and proactive initiative within a fast-moving startup-like environment.

Qualifications

• Bachelor’s or Master’s in Marketing, Communications, Business, or related major.
• Reliably commute to the headquarters in Hebron, Kentucky
• Writing skills - you can write clean copy, supported by insights and data
• Go-to-market - you can define positioning, messaging, identify target audience, build the launch plan and channel strategy, coordinate cross-functionally with product/engineering/leadership, and measure performance with clear success metrics
• Branding Skills - you have a strong eye for visual brand consistency. Showcase your ability to create cohesive brand systems in your portfolio
• Communication Skills - you articulate value proposition visually and turn feedback into actionable steps

Responsibilities

• Develop comprehensive marketing plans and go-to market strategies that align with broader business objectives
• Provide strategic leadership for enterprise-wide marketing initiatives, setting directions for critical business strategies that align with company objectives
• Plan and execute campaigns across digital (social media, web, email) for key goals
• Initiate research studies and analyzing competitor data, and market trends to capitalize on opportunities
• Build and run an always-on content engine: case studies, product updates, recruiting/careers content, press/PR support, and social-ready assets
• Turn product and engineering work into clear external narratives
• Set up and maintain tracking (GA/GTM or equivalent), define conversion events, and report results and insights
• Maintain brand consistency across all public touch points - voice, visuals, structure, and messaging
• Coordinate cross-functionally with leadership, engineering, and design to keep priorities clear and timelines realistic

Skills

Organized

Excellent communicator

Proactive initiator

Entrepreneurial spirit

Curious

Hardworking

Education

Bachelor’s or Master’s in Marketing, Communications, Business, or related major

Tools

Capcut

Adobe Premiere Pro

Canva

Job description

Who you are

• Organized - Demonstrate your thoughtful approach to file management, time management, and task prioritization
• Excellent communicator - You’re able to communicate to articulate your thoughts clearly to various stakeholders
• Proactive initiator - You're able to identify issues and take initiative to fix them. You contribute beyond what’s in your job description
• Entrepreneurial spirited - You believe in the mission. You're comfortable wearing many hats and navigating ambiguous situations; you're resourceful and have a high tolerance for risk and failure.
• Curious - You take initiative to answer your own questions by researching, testing, and iterating, and bring clear recommendations to the team
• Hardworking - You hold a high bar for craft and reliability. You plan ahead, follow through, and value high quality outcomes and do what it takes to deliver

Who you are

• Organized - Demonstrate your thoughtful approach to file management, time management, and task prioritization
• Excellent communicator - You’re able to communicate to articulate your thoughts clearly to various stakeholders
• Proactive initiator - You're able to identify issues and take initiative to fix them. You contribute beyond what’s in your job description
• Entrepreneurial spirited - You believe in the mission. You're comfortable wearing many hats and navigating ambiguous situations; you're resourceful and have a high tolerance for risk and failure.
• Curious - You take initiative to answer your own questions by researching, testing, and iterating, and bring clear recommendations to the team
• Hardworking - You hold a high bar for craft and reliability. You plan ahead, follow through, and value high quality outcomes and do what it takes to deliver

What you'll do

• Develop comprehensive marketing plans and go-to market strategies that align with broader business objectives
• Provide strategic leadership for enterprise-wide marketing initiatives, setting directions for critical business strategies that align with company objectives
• Plan and execute campaigns across digital (social media, web, email) for key goals
• Initiate research studies and analyzing competitor data, and market trends to capitalize on opportunities
• Build and run an always-on content engine: case studies, product updates, recruiting/careers content, press/PR support, and social-ready assets
• Turn product and engineering work into clear external narratives
• Set up and maintain tracking (GA/GTM or equivalent), define conversion events, and report results and insights
• Maintain brand consistency across all public touch points - voice, visuals, structure, and messaging
• Coordinate cross-functionally with leadership, engineering, and design to keep priorities clear and timelines realistic

Minimum Qualifications

• Bachelor’s or Masters in Marketing, Communications, Business, or related major
• Reliably commute to the headquarters in Hebron, Kentucky
• Writing skills - You can write clean copy, supported by insights and data
• Project Management - You’re able to manage multiple priorities and initiatives in a fast-paced environment while maintaining attention to detail
• Go-to-market - You can define positioning, messaging, identify target audience, build the launch plan and channel strategy, coordinate cross-functionally with product/engineering/leadership, and measure performance with clear success metrics
• Branding Skills - You have a strong eye for visual brand consistency. Showcase your ability to create cohesive brand systems in your portfolio
• Communication Skills - Share your ability to clearly articulate our value proposition into visuals that are easy to understand. You take verbal feedback and turn it into actionable next steps with clear follow-through. You align with teammates to ask clarifying questions instead of assuming what’s needed
• Creative Thinking - We value marketers who also inspire fellow marketers
• Tool Proficiency - Experience with video editing tools, Capcut, Adobe Premiere Pro, Canva
• Initiative - You thrive in an autonomous environment and can initiate new tasks. You’re able to come up with great concepts, and execute them independently

Nice to have

• Startup experience - You have experiencing working at a startup
• Professional videography and photography skills - You can independently plan, shoot, and edit high-quality photo and video content (short-form and longer-form) for social and web. Comfortable with basic lighting and audio, capturing clean b-roll, framing for different platforms, and delivering polished assets on a fast turnaround

Pay and Compensation

• Competitive pay
• Stock options
• Medical, dental, vision, life, disability insurance
• Pet insurance
• Health savings account
• Flexible spending account
• Paid time off
• Paid holidays
• Parental leave
• Professional development assistance
• Relocation assistance
• Discounts
• Flexible schedule
• Free drinks and snacks