Marketing Writer

Mary Free Bed Rehabilitation; Grand Rapids (MI); On-site; Full time

Job summary

Mary Free Bed Rehabilitation is seeking a Marketing Writer to craft compelling stories that enhance patient engagement and awareness. This role involves writing, editing, and proofreading a variety of materials, ensuring a consistent voice across platforms. The ideal candidate will have a strong background in writing and a passion for storytelling in healthcare.

Qualifications

• At least five years of experience as a lead writer within an organization or agency.
• Strong portfolio showcasing independent writing skills in print, digital, web and social media projects.
• Ability to write technical/medical information for professionals.

Responsibilities

• Write, edit and proofread content for all internal and external facing materials.
• Collaborate across departments to develop strategic, on-brand content.
• Demonstrate excellent customer service and teamwork.

Skills

Writing

Editing

Proofreading

Information Design

Customer Service

Education

Bachelor's degree in English, creative writing or technical writing

Tools

Word

PowerPoint

Adobe Acrobat

Adobe CC (InDesign)

Canva

Job description

Marketing WriterDay Shift (United States of America)

Job Title: Marketing Writer

Job Code: 1416

Department: Marketing

FLSA Class: Salaried/Exempt

Reporting Relationship: Marketing Manager

Location: In-Person

Mary Free Bed Summary

We have the great privilege of helping patients and families re-build their lives. It's extraordinarily meaningful work and the reason we greet the day with optimism and anticipation. When patients "Ask for Mary," they experience a culture that has been sculpted for more than a century. Our hallmark is to carefully listen to patients and innovatively serve them. This is true of every employee, from support staff and leadership to clinicians and care providers.

Mary Free Bed is a not-for-profit, nationally accredited rehabilitation hospital serving thousands of children and adults each year through inpatient, outpatient, sub-acute rehabilitation, orthotics and prosthetics and home and community programs. With the most comprehensive rehabilitation services in Michigan and an exclusive focus on rehabilitation, Mary Free Bed physicians, nurses and therapists help our patients achieve outstanding clinical outcomes.The growing Mary Free Bed Network provides patients throughout the state with access to our unique standard of care

Mission Statement

Restoring hope and freedom through rehabilitation.

Employment Value Proposition

At Mary Free Bed, we take pride in our values-based culture:

• Focus on Patient Care. A selfless drive to serve and heal connects all MFB employees.
• Clinical Variety and Challenge. An inter-disciplinary approach and a top team of professionals create ever-changing opportunities and activities.
• Family Culture. We offer the stability of a large organization while nurturing the family/team atmosphere of a small organization.
• Trust in Each Other. Each employee knows that co-workers can be trusted to make the right decision for our family, patients, staff, and community.
• A Proud Tradition. Years of dedicated, quality service to our patients and community have yielded a reputation that fills our employees with pride.

Summary

Our writer doesn't just put words on a page-they craft stories that restore hope.
At Mary Free Bed, words play a powerful part in the rehabilitation journey-bringing clarity, comfort and connection when it's needed most. Guided by a passion for the power of storytelling in health care-our writer can translate complex information into content that feels clear, compassionate and human-centered.

As a vital member of our in-house marketing team, you'll work onsite at our Grand Rapids Campus, collaborating across departments to develop strategic, on-brand content that drives awareness and engagement. From web copy and patient stories to service line campaigns and fundraising materials, your words will help different audiences understand who we are-and why we matter.

This role is equal parts heart and hustle, requiring creativity, curiosity and a strong grasp of voice, tone and purpose across multiple formats and platforms.

Essential Job Responsibilities

• Writing
  • Write, edit and proofread content for all internal and external facing Mary Free Bed branded materials across the hospital, our system of hospitals (JOAs and partnerships), Foundation and Guild
  • Serve as copywriter and proofreader for digital and print collateral, including internal and external facing projects Including annual report, corporate overview, patient education materials, marketing brochures, programmatic materials, clinical publications, event communications/collateral, and newsletters
  • Write, edit and proofread online content for website, blogs and social media
  • Writes for all types of audiences including patients (adults and pediatric), caregivers, community members, public, clinical and philanthropic
  • Serve as writer for the system to ensure consistency of information, voice and style in written communications and materials.
  • Develop Mary Free Bed patient stories for multiple audiences and mediums through interviews with patients, families and clinical professionals. Must be comfortable arranging and leading interviews.
  • Align projects with editorial calendar in collaboration with other marketing team members.
  • Collaborate with public relations team to proofread and edit press releases, executive talking points and speeches as needed
  • Help coordinate photo/video shoots to accompany written material.
• Support special events and projects
• Other duties as assigned

Customer Service Responsibilities

Demonstrate excellent customer service and standards of behaviors as well as encourages, coaches, and monitors the same in team members. This individual should consistently promote teamwork and direct communication with co-workers and deal discretely and sensitively with confidential information.

Responsibilities in Quality Improvement

Contribute by identifying problems and seeking solutions. Promote patient/family satisfaction where possible; participates in departmental efforts to monitor and report customer service.

Essential Job Qualifications

• Bachelor's degree in English, creative writing or technical writing,
• At least five years of experience as a lead writer within an organization or agency
• Expert level APA style proofreader
• A strong portfolio showcasing your independent writing skills in print, digital, web and social media projects.
• Highly skilled in information design; strong ability to interpret and simplify complex topics for patient audiences
• Expert in Word, PowerPoint and Adobe Acrobat
• Ability to use generative AI (ChatGPT) to enhance workflow without compromising the quality of work
• Familiar with Adobe CC (InDesign), Canva
• Ability to adapt to technology, work seamlessly in project management software and track time
• Previous health care experience a plus
• General knowledge of rehabilitation service and principles of marketing and sales
• Ability to write technical/medical information for professionals
• Demonstrated ability to work both independently and in conjunction with a team of professionals
• Ability to prioritize and handle multiple assignments simultaneously
• Ability to write quickly, identify discrepancies across projects and manage high-volume workflow
• Ability to complete complex writing tasks with ease in a bustling environment - this role serves onsite in an open floor plan, alongside a team of highly collaborative content creators.
• Strong listener who approaches every project with joy, curiosity and compassion.

Preferred Job Qualifications

Experience in UX and information design, marketing, public relations. Basic understanding of graphic design and photography.

Compensation based on experience, starting from $32.05.

Consistent with the Americans with Disabilities Act (ADA), it is the policy of Mary Free Bed Rehabilitation Hospital to provide reasonable accommodation when requested by a qualified applicant or employee with a disability, unless such accommodation would cause an undue hardship. The policy regarding requests for reasonable accommodation applies to all aspects of employment, including the application process. If reasonable accommodation is needed, please contact the Talent Acquisition team at [e-mail].

Mary Free Bed is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, age, genetic information, veteran status, disability or other legally protected characteristic.