Marketing Technology Manager

Somfy North America; South Brunswick (NJ); On-site; USD 110,000 - 140,000; Full time

Benefits offered by this job

Health plan options

Dental and vision

401k with matching

Generous PTO and sick time

Employee fitness program

Job summary

Somfy North America is seeking a Marketing Technology Manager to lead the digital infrastructure behind North American marketing—websites, automations, and integrations that power data flow and customer journeys.

You will work with Marketing, Sales, IT, and Global Digital teams to ensure reliable systems, effective automation, and scalable campaigns across platforms.

Qualifications

• Bachelor’s degree in Marketing, IS, CS, Digital Media, Business, or related field.
• 5–8+ years in Marketing Technology, Marketing Ops, or related role.
• 2+ years with Salesforce CRM and Marketing Cloud, including journeys and lead mgmt.
• Hands-on CMS experience: WordPress and/or Liferay with components and forms.
• Experience building/run integrations and workflows via Zapier.
• Ability to work with APIs and webhooks; test endpoints with Postman.
• Experience with relational databases, data management, and querying.

Responsibilities

• Develop and maintain North American websites across WordPress, Liferay, and CMSs.
• Build landing pages, lead forms, and tracking with downstream connections.
• Implement technical SEO, metadata, schema markup, and indexation controls.
• Create responsive, accessible web components and page layouts.
• Collaborate with Salesforce data for marketing automation and segmentation.
• Build journeys and nurture programs in Marketing Cloud and GoHighLevel.
• Design automated workflows with Zapier and other tools; ensure data flows.
• Improve lead management, routing, field mappings, and scoring rules.
• Enable website personalization and audience-targeted content.
• Maintain ABM data synchronization and cross-platform tracking.

Skills

HTML

CSS

PHP

Salesforce Marketing Cloud

WordPress

Liferay

Cloudways

MySQL

APIs and webhooks

Relational databases

Education

Bachelor’s degree

Tools

WordPress

Liferay

Salesforce Marketing Cloud

Zapier

Cloudways

MySQL

Job description

SOMFY: INSPIRING A BETTER WAY OF LIVING ACCESSIBLE TO ALL

As the preferred partner for window and door automation, SOMFY is committed to inspiring new and better ways of living for all. As a French, family-owned, and independent group, in continuous growth since our creation, we have been world leaders for 50 years and pioneers in home automation. Innovation continuously guides our work and guarantees the excellence of our solutions.

We are present in 58 countries, with eight production sites and 17 R&D centers. We are deeply committed to the well-being of our 7,000 employees, we promote their sustainable employability by promoting internal mobility and developing their skills. We foster diversity and inclusion by building on our strong corporate culture.

SOMFY® is the leading global manufacturer of strong, quiet motors with electronic and app controls for interior window coverings and exterior solar protections. Over 270 million users worldwide enjoy the more than 170 million motors produced by Somfy. During the past 50 years, Somfy engineers have designed products for both the commercial and residential markets to motorize window coverings such as interior shades, wood blinds, draperies, awnings, rolling shutters, exterior solar screens and projection screens. Somfy motorization systems are easily integrated with security, HVAC and lighting systems providing total home or building automation.

About the Role

Somfy Systems is seeking a hands-on, technically proficient Marketing Technology Manager to support the digital infrastructure behind our North American marketing efforts. Working closely with Marketing, Sales, IT, and Global Digital teams, this role will develop and maintain the websites, automations, integrations, and systems that enable effective digital marketing and reliable data flow across platforms.

Responsibilities

Website Development & Management

• Administer and maintain Somfy’s North American websites across WordPress, Liferay, and other CMS environments, including templates, reusable components, forms, and production content updates.
• Develop and maintain landing pages and lead-generation forms, including conditional logic, field validation, tracking parameters, and connections to downstream systems.
• Implement technical SEO and AEO requirements, including metadata, semantic HTML, internal linking, structured data/schema markup, and indexation controls.
• Build and optimize responsive web components and page layouts for performance, usability, accessibility, and cross-device functionality.
• Work with Salesforce CRM data to support marketing automation, including understanding field and validation requirements, troubleshooting data flow between Salesforce and Marketing Cloud, and using CRM data for segmentation, personalization, and automated customer journeys.
• Build and maintain automated customer journeys and nurture programs in Salesforce Marketing Cloud and GoHighLevel, including segmentation, triggers, decision logic, personalization, and lifecycle communications.
• Design and maintain automated workflows using Zapier and other integration tools, including conditional logic, data validation, error handling, and testing.
• Improve and maintain the technical structure to support lead management processes, including lead capture, routing, field mappings, and campaign configuration, eventually working toward lead scoring and qualification rules.
• Implement website personalization, including dynamic form fields and conditional display of pre-defined content based on audience attributes and targeting criteria.
• Maintain the data, integrations, and system configurations required to support Account-Based Marketing (ABM), including account/contact data mapping, audience data synchronization, cross-platform data flows, and account-level tracking.
• Administer and maintain Somfy’s marketing technology platforms, including WordPress, Liferay, HubSpot/GoHighLevel, Zapier, Cloudways, MySQL, and related applications.
• Configure and maintain integrations between marketing systems and third-party applications, including APIs, webhooks, field mappings, and automated data flows.
• Work with IT and Global Digital teams to diagnose system issues, coordinate platform updates, and implement changes requiring broader technical support.

Qualifications

• Bachelor’s degree in Marketing, Information Systems, Computer Science, Digital Media, Business, or a related field.
• 5–8+ years of experience in Marketing Technology, Marketing Operations, Digital Marketing Systems, Marketing Automation, or a related role.
• 2+ years of hands‑on experience with Salesforce CRM and Salesforce Marketing Cloud, including marketing automation, customer journeys, and lead management processes.
• Hands‑on experience administering and developing within CMS platforms such as WordPress and/or Liferay, including templates, reusable components, forms, and custom functionality.
• Experience building and troubleshooting integrations and automated workflows using Zapier, including triggers, conditional logic, field mapping, data validation, and error handling.
• Ability to work with APIs and webhooks and using tools such as Postman to test endpoints and troubleshoot integrations.
• Experience working with relational databases, including database structure, querying, data management, and troubleshooting.

Required Skills

• HTML
• CSS
• PHP
• Salesforce Marketing Cloud
• WordPress
• Liferay
• Cloudways
• MySQL
• APIs and webhooks
• Relational databases

Preferred Skills

• Account-Based Marketing (ABM) support and configuration.
• Technical SEO and AEO implementation.
• Website personalization and dynamic content configuration.

Pay range and compensation package

• At Somfy, we care about our employees. We offer a comprehensive corporate benefits package, including a variety of health plan options. Dental, vision,401k with a matching program, generous PTO and sick time, an employee fitness program, and more.