Marketing Technology & Data Consultant

Caterpillar Financial Services Corporation; Irving (TX); On-site; USD 98,000 - 146,000; Full time

Benefits offered by this job

Medical, dental, and vision benefits

401(k) savings plans

Health Savings Account (HSA)

Flexible Spending Accounts (FSAs)

Career Development

Incentive bonus

Disability benefits

Life Insurance

Parental leave

Tuition Reimbursement

Job summary

Caterpillar Inc. seeks a Digital Marketing Consultant for the Electric Power Division to develop, implement, and measure digital strategies that enhance customer engagement.

Based in Irving, TX or Peoria, IL, you’ll collaborate across teams worldwide to align content, optimize web experiences, and drive performance through data-driven tactics. You will own SEO updates, content structuring, and KPI reporting, while supporting dealers and internal teams to deliver measurable outcomes and scalable

Qualifications

• Knowledge of customer-centric values and ability to apply them in business decisions.
• Ability to promote creative, original thinking across business scenarios.
• Understanding of effective communication concepts, and how to apply them to ideas and needs.
• Knowledge of relationship management techniques and building client/vendor relationships.
• Strong technical aptitude to develop and provide digital solutions.
• Knowledge of digital marketing processes, platforms, and program management.

Responsibilities

• Lead management efforts with a select group of dealers, ensuring leads move through the sales funnel and coordinating actions and follow-ups.
• Execute digital tactics across channels with timely delivery and alignment to campaign objectives.
• Structure website content to improve search visibility and AI-powered discovery.
• Update and optimize campaign, industry and application pages for SEO, design quality, and discoverability.
• Conduct regular SEO audits to identify issues and opportunities and analyze website performance.
• Own, maintain, and update the Cat Dealer platform.
• Create guidance, templates and checklists to help internal stakeholders produce effective digital content.
• Collaborate with dealers, SMEs, and internal teams to align priorities and support execution.
• Measure success with KPIs across digital execution, web performance, and dealer lead progression.

Skills

Customer Focus

Creativity

Effective Communications

Relationship Management

Technical Excellence

Digital Marketing

Job description

Career Area:

Marketing

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

About EPD:

Caterpillar's Electric Power Division (EPD) offers integrated solutions, parts, and services to meet the needs of our various commercial and industrial electric power customers. EPD supports a wide range of customer applications across the globe, including providing back-up power to hospitals, providing emergency power when natural disasters strike, and supporting critical infrastructure for data centers, municipalities, and more. With a rich history of more than 95 years in the electric power business, our team has world-class expertise and a proven ability to adapt to changing demands. We’re committed to providing sustainable and reliable solutions to our customers. Join our team to help build a better, more sustainable world for future generations!

Job Summary:

The Electric Power Division (EPD) is looking for a Digital Marketing Consultant to join our team! Our solutions help meet customer needs in a variety of ways - everything from providing back-up power to hospitals to providing emergency power when natural disasters strike and supporting critical infrastructure for data centers.

As a Digital Marketing Consultant in EPD, you’ll have the opportunity to support Electric Power by developing, implementing, and measuring innovative digital strategies, web experiences, and content improvements that drive customer engagement and measurable outcomes. You’ll work with peers across the organization and around the world to ensure our digital presence is aligned, consistent, and customer‑back. You’ll also maximize your creativity and technical expertise by defining new ways to reach our personas, improving how we execute digital tactics, and ensuring every action contributes to stronger performance across channels.

What you will do:

• Lead management efforts with a select group of dealers, ensuring leads move consistently through the sales funnel and project‑managing actions, follow‑ups, and workflow improvements.
• Execute digital tactics across channels, ensuring timely delivery, accuracy, and alignment with EP priorities and campaign objectives.
• Help structure website content to support search visibility, answer engine discovery and AI-powered search experiences.
• Update and optimize campaign, industry and application pages for SEO, design quality, AEO, and overall discoverability, ensuring pages remain current and customer‑focused.
• Conduct regular SEO audits to identify issues and opportunities, analyzing website performance.
• Own, maintain, and regularly update Cat Dealer platform.
• Create practical guidance, templates and checklists to help internal stakeholders produce effective digital content.
• Work closely with dealers, SMEs, and internal digital teams to align on priorities, coordinate updates, and ensure execution supports shared goals.
• Measure success using clear KPIs across digital execution, web performance, and dealer lead progression, reporting back with insights and optimization recommendations.

What you will have:

• Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
  
• Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
  
• Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.

• Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
  
• Technical Excellence: Knowledge of a given technology and various application methods; ability to develop and provide solutions to significant technical challenges.
  
• Digital Marketing: Knowledge of processes, techniques, and platforms of digital marketing; ability to implement or manage digital marketing programs.
  

Additional Information:

• This position is located in Irving, TX or Peoria, IL.
• Travel up to 5% is required.
• Domestic relocation assistance is not offered for this position.
• Visa sponsorship is not offered for this position.
• This position requires the candidate to work a 5-day-a-week schedule in the office.

Final Details:

This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S. which can be found through our employment website at www.Caterpillar.com/Careers

Summary Pay Range:

$97,530.00 - $146,290.00

Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.

Benefits:

Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits.

• Medical, dental, and vision benefits*

• Paid time off plan (Vacation, Holidays, Volunteer, etc.)*

• 401(k) savings plans*

• Health Savings Account (HSA)*

• Flexible Spending Accounts (FSAs)*

• Health Lifestyle Programs*

• Employee Assistance Program*

• Voluntary Benefits and Employee Discounts*

• Career Development*

• Incentive bonus*

• Disability benefits

• Life Insurance

• Parental leave

• Adoption benefits

• Tuition Reimbursement

* These benefits also apply to part-time employees

Posting Dates:

October 7, 2026 - October 15, 2026

Any offer of employment is conditioned upon the successful completion of a drug screen.

Caterpillar is an Equal Opportunity Employer, Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.