Marketing Technology & Analytics Consultant

twoxfour; Chicago (IL); Sur place; USD 138 000 - 207 000; Plein temps

Résumé du poste

twoxfour is seeking a Marketing Technology & Analytics Consultant in Chicago to turn data into ROI. You will audit marketing tech stacks, architect measurement solutions, and unify data in DOMO, building executive dashboards for client leaders.

You will lead client workshops, map goals to metrics, implement GA4, GTM, and tracking, and collaborate with media, strategy, and creative teams to boost marketing performance.

Qualifications

• 5+ years of analytics, BI, marketing tech, or analytics consulting.
• Experience with agency or client-facing consulting environments.
• Strong communication, problem-solving, and project management skills.

Responsabilités

• Serve as trusted advisor for analytics, marketing measurement, and BI.
• Lead client discovery workshops to capture goals, reporting needs, and tech environments.
• Audit marketing technology stacks, analytics implementations, and reporting infra.
• Develop implementation roadmaps and present to stakeholders.
• Design and build executive dashboards and client-facing apps in DOMO.

Connaissances

Analytical thinking

Client communication

Project management

Storytelling with data

Outils

DOMO

Power BI

Tableau

Looker

GA4

Google Tag Manager

Google Analytics 4

Google Ads

Meta Ads Manager

DV360

The Trade Desk

StackAdapt

SQL

APIs

ETL

HTML/CSS

JavaScript

HubSpot

Salesforce

Description du poste

Career / Marketing Technology & Analytics Consultant

Description — Are you an analytics aficionado? Can you turn data into ROI, PDQ? Is MarTech Stack Management stacked forever in your favor? Then maybe you’re the technically-minded, client-focused Marketing Technology & Analytics Consultant we need. Our ideal candidate will report to the Director of Strategy & Insights, and partner closely with our media, strategy and creative teams to analyze brand, marketing and business performance. All while helping clients transform fragmented data into actionable intelligence. Whew! But wait—there’s more! This role combines analytics, marketing technology, business intelligence, and consulting. Working directly with clients to audit marketing technology ecosystems and architect measurement solutions. Unifying data into DOMO. And, building executive dashboards and client-facing applications that help organizations make better decisions, faster. If this sounds like you? Then, hey: get ahold of us.

Responsibilities

• Serve as a trusted advisor for analytics, marketing measurement, and business intelligence.


• Lead client discovery workshops to understand business goals, marketing objectives, reporting needs, and technical environments.


• Audit client marketing technology stacks, websites, analytics implementations, CRM integrations, and reporting infrastructure.


• Evaluate tracking, attribution, data quality, and measurement maturity, recommending improvements based on industry best practices.


• Develop implementation roadmaps and present strategic recommendations to client stakeholders.


• Design and build executive dashboards and client-facing applications in DOMO.


• Unify marketing, CRM, website, media, sales, and operational data into centralized reporting environments.


• Analyze brand, marketing, campaign, and business performance to identify trends, opportunities, and actionable insights.


• Partner with media, strategy, and creative teams to measure campaign effectiveness and optimize marketing investments.


• Translate complex datasets into compelling stories and recommendations that drive business decisions.


• Implement and maintain Google Tag Manager, Google Analytics 4, marketing pixels, conversion tracking, and event measurement.


• Design and manage data layers, events, triggers, variables, and UTM governance.


• Configure lead attribution and campaign measurement across paid media platforms.


• Partner with developers to implement tracking, forms, and integrations that capture valuable customer and business data.


• Validate tracking implementations and troubleshoot data quality issues across marketing platforms.

Qualifications

• 5+ years of experience in analytics, business intelligence, marketing technology, or digital marketing analytics.


• Experience working directly with clients in an agency or consulting environment.


• Strong analytical thinking, problem-solving, communication, and project management skills.


• Ability to manage multiple client engagements and technical implementation projects simultaneously.


• Comfortable presenting technical concepts and strategic recommendations to executive audiences.


• Business Intelligence: DOMO preferred; Power BI, Tableau, or Looker.


• Analytics: Google Analytics 4 (GA4).


• Tag Management: Google Tag Manager.


• Advertising Platforms: Google Ads, Meta Ads Manager, Viant, or other DSPs including DV360, The Trade Desk, or StackAdapt.


• Marketing Measurement: Pixels, Conversion APIs (CAPI), data layers, event tracking, and UTM strategy/governance.


• Data & Development: SQL, APIs, ETL processes, HTML/CSS, and basic JavaScript.


• CRM & Data Platforms: HubSpot, Salesforce, or similar platforms.

Accountability

• Become a trusted analytics and business intelligence partner to both clients and internal teams.


• Build scalable measurement frameworks that improve data quality and marketing attribution.


• Deliver executive dashboards and client-facing applications that become the single source of truth for business performance.


• Help clients connect fragmented data into meaningful insights that improve marketing effectiveness and business outcomes.


• Enable clients to make better, faster decisions through accurate measurement, actionable analytics, and modern business intelligence.


• Consultant Rate: $100 - $150/hour