Marketing Technologist – IT, Grooming Digital Presence & DTC

Procter & Gamble; Boston (MA); Hybrid; USD 110,000 - 165,000; Full time

Job summary

Procter & Gamble in Boston is seeking a Marketing Technologist – IT to join the Grooming IT Digital team. You will bridge Marketing, IT, and analytics to evolve MarTech for Grooming websites and DTC stores, translating business needs into technology solutions and driving measurable outcomes.

You will partner with Brand, IT, Legal, Privacy, and external partners to enhance consumer experiences, data activation, and compliant platforms, including SEO, tagging, and analytics.

Qualifications

• Bachelor's degree in Information Technology, Marketing Technology, Business Technology, Digital Marketing, Computer Science, Engineering, Business, or related field.
• Experience with consumer-facing digital platforms such as websites, eCommerce/DTC, CRM, content management, digital analytics, or related MarTech platforms.
• Experience translating business or marketing requirements into technology requirements, delivery plans, product backlogs, or implementation plans.
• Working knowledge of digital analytics, tagging, reporting, data flows, or dashboarding for consumer-facing digital platforms.
• Experience working with external delivery partners such as digital agencies, technology vendors, platform partners, or development teams.
• Working understanding of privacy, security, access control, or compliance requirements for consumer‑facing digital experiences.
• Ability to work from the Boston office 3 days per week.

Responsibilities

• Own and improve MarTech capabilities supporting Grooming websites and DTC online stores, including launches, migrations, content delivery, platform changes, and consumer experience improvements.
• Translate Marketing and business needs into technology requirements, delivery plans, roadmap inputs, product backlogs, and measurable outcomes.
• Help Grooming brands win in digital discoverability by supporting SEO, Generative Engine Optimization, technical site quality, structured data, metadata, page experience, crawlability, and content performance.
• Use reporting and analytics to identify opportunities and provide actionable recommendations across websites, DTC, CRM, content, GEO/SEO, ratings and reviews, data flows, and operational health.
• Support consumer data activation, including CRM foundations, data flows, first‑party data use cases, segmentation, audiences, personalization, and lifecycle journeys.
• Identify and help scale emerging MarTech and digital commerce opportunities such as TikTok Shops, social commerce, CRM automation, AI‑enabled digital operations, headless commerce, and personalized shopping experiences.
• Ensure operational health, compliance, and service readiness for consumer‑facing digital platforms, including privacy, security, access controls, audit readiness, documentation, SOPs, and support models.
• Manage digital agencies, vendors, and platform partners to ensure quality delivery, reporting accuracy, compliance, documentation, issue resolution, and continuous improvement.

Skills

Digital platforms experience

Marketing technology fluency

Analytics & tagging

Agile / product ownership

Vendor management

Education

Bachelor's degree in relevant field

Tools

Google Analytics

Google Tag Manager

Looker Studio

Power BI

Tableau

Job description

Job Location BOSTON GO & TECH CENTER

P&G is the largest consumer packaged goods company in the world. We have operations in over 75 countries, with 65 trusted brands that improve lives for 5 billion consumers worldwide. This brings many advantages, including the opportunity for our employees to enjoy a diverse and rewarding lifelong career filled with new and exciting challenges.

The Opportunity:

We believe great ideas emerge from the creative connections that happen between our talented employees and we encourage diverse, multi-functional teams to work together to generate new ideas to address challenges we face. We are seeking a business-oriented and technology-savvy Marketing Technologist – IT to join our Grooming IT Digital team in Boston. In this role, you will work at the intersection of Marketing, IT, Digital Product Management, eCommerce, CRM, consumer data, analytics, GEO/SEO, and platform operations. You will help own, optimize, and evolve MarTech capabilities supporting Grooming brand websites and DTC online stores. You will partner with Brand, IT, Legal, Privacy, Security, digital agencies, and external technology partners to translate business needs into technology solutions. Your work will help improve how consumers discover, engage with, and buy our products online through stronger digital experiences, better search visibility, improved conversion, consumer data activation, reliable operations, and compliant platforms. You will also help shape emerging MarTech opportunities such as Generative Engine Optimization / Answer Engine Optimization, personalization, social commerce, TikTok Shops, CRM automation, and new DTC capabilities.

Key Responsibilities:

• Own and improve MarTech capabilities supporting Grooming websites and DTC online stores, including launches, migrations, content delivery, platform changes, and consumer experience improvements.


• Translate Marketing and business needs into technology requirements, delivery plans, roadmap inputs, product backlogs, and measurable outcomes.


• Help Grooming brands win in digital discoverability by supporting SEO, Generative Engine Optimization, technical site quality, structured data, metadata, page experience, crawlability, and content performance.


• Use reporting and analytics to identify opportunities and provide actionable recommendations across websites, DTC, CRM, content, GEO/SEO, ratings and reviews, data flows, and operational health.


• Support consumer data activation, including CRM foundations, data flows, first‑party data use cases, segmentation, audiences, personalization, and lifecycle journeys.


• Identify and help scale emerging MarTech and digital commerce opportunities such as TikTok Shops, social commerce, CRM automation, AI‑enabled digital operations, headless commerce, and personalized shopping experiences.


• Ensure operational health, compliance, and service readiness for consumer‑facing digital platforms, including privacy, security, access controls, audit readiness, documentation, SOPs, and support models.


• Manage digital agencies, vendors, and platform partners to ensure quality delivery, reporting accuracy, compliance, documentation, issue resolution, and continuous improvement.

The Ideal Candidate

The ideal candidate is curious about digital marketing and enjoys working where business, technology, data, and consumer experience meet. You are comfortable translating between marketing and technical teams, structuring complex work into clear priorities, and using data to recommend improvements. You do not need to be a software engineer, but you should be technically fluent enough to understand digital platforms, data flows, tagging, analytics, and operational requirements. You should enjoy a role that combines business‑facing MarTech work with the operational discipline needed to keep consumer‑facing platforms reliable, secure, compliant, and scalable.

Job Qualifications

Required Qualifications

• Bachelor’s degree in Information Technology, Marketing Technology, Business Technology, Digital Marketing, Computer Science, Engineering, Business, or related field.


• Experience working with consumer-facing digital platforms such as websites, eCommerce/DTC, CRM, content management, digital analytics, or related MarTech platforms.


• Experience translating business or marketing requirements into technology requirements, delivery plans, product backlogs, or implementation plans.


• Working knowledge of digital analytics, tagging, reporting, data flows, or dashboarding for consumer-facing digital platforms.


• Experience working with external delivery partners such as digital agencies, technology vendors, platform partners, or development teams.


• Working understanding of privacy, security, access control, or compliance requirements for consumer‑facing digital experiences.


• Ability to work from the Boston office 3 days per week.

Preferred Qualifications

• Experience with DTC/eCommerce platforms, CRM platforms, data flows, web content management, ratings and reviews, or marketing automation tools.


• Experience with tools such as Google Analytics, Google Tag Manager, Looker Studio, Power BI, Tableau, or similar platforms.


• Experience with SEO, Generative Engine Optimization, structured data, schema, metadata, page performance, crawlability, or digital discoverability.


• Experience supporting consumer data activation use cases such as segmentation, audiences, personalization, lifecycle journeys, or first‑party data activation.


• Experience with Agile, product backlog management, roadmap planning, launch readiness, digital product ownership, or digital project delivery.


• Experience with IT operations, incident management, change management, ITIL, SRE/observability, operational support models, or service management.


• Experience managing digital agencies or cross‑functional delivery partners in a global or regional environment.


• Experience with emerging digital commerce or MarTech areas such as TikTok Shops, social commerce, headless commerce, AI‑enabled digital operations, AI search readiness, or personalized shopping experiences.


• Experience in Consumer Packaged Goods, retail, eCommerce, digital marketing, or other fast‑moving consumer-facing industries.

Job Schedule

Full time

Job Number

R000153586

Starting Pay / Salary Range

$110,000.00 - $165,300.00 / year

Just so you know:

At P&G, we believe that diverse experiences help build strong leaders. Mobility is a key component of many management careers, providing opportunities to grow through different assignments, locations, and business challenges. Candidates should be prepared to consider relocation opportunities throughout their career as business needs and development opportunities arise.

Disability Accommodation

P&G is dedicated to meeting the needs of applicants requesting an accommodation/adjustment due to a disability in order to complete the online application process. If you have a disability that affects your ability to complete our online application process, please visit our Disability Accommodation Page.

Equal Opportunity

We are committed to providing equal opportunities in employment. We value diversity and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Immigration Sponsorship

Immigration Sponsorship is not available for this role.

E‑Verify

Procter & Gamble participates in E-Verify.

Company Overview

P&G was founded over 180 years ago as a simple soap and candle company. Today, we’re the world’s largest consumer goods company and home to iconic, trusted brands that make life a little bit easier in small but meaningful ways. We’ve spanned three centuries thanks to three simple ideas: leadership, innovation and citizenship. The insight, innovation and passion of talented teams has helped us grow into a global company that is governed responsibly and ethically, that is open and transparent, and that supports good causes and protects the environment. This is a place where you can be proud to work and do something that matters.