Marketing Technologist: Digital Experience & MarTech

Procter & Gamble; Boston (MA); Hybrid; USD 110,000 - 165,000; Full time

Job summary

Procter & Gamble in Boston is seeking a Marketing Technologist – IT to join the Grooming IT Digital team. You will bridge Marketing, IT, and analytics to evolve MarTech for Grooming websites and DTC stores, translating business needs into technology solutions and driving measurable outcomes.

You will partner with Brand, IT, Legal, Privacy, and external partners to enhance consumer experiences, data activation, and compliant platforms, including SEO, tagging, and analytics.

Qualifications

• Bachelor's degree in Information Technology, Marketing Technology, Business Technology, Digital Marketing, Computer Science, Engineering, Business, or related field.
• Experience with consumer-facing digital platforms such as websites, eCommerce/DTC, CRM, content management, digital analytics, or related MarTech platforms.
• Experience translating business or marketing requirements into technology requirements, delivery plans, product backlogs, or implementation plans.
• Working knowledge of digital analytics, tagging, reporting, data flows, or dashboarding for consumer-facing digital platforms.
• Experience working with external delivery partners such as digital agencies, technology vendors, platform partners, or development teams.
• Working understanding of privacy, security, access control, or compliance requirements for consumer‑facing digital experiences.
• Ability to work from the Boston office 3 days per week.

Responsibilities

• Own and improve MarTech capabilities supporting Grooming websites and DTC online stores, including launches, migrations, content delivery, platform changes, and consumer experience improvements.
• Translate Marketing and business needs into technology requirements, delivery plans, roadmap inputs, product backlogs, and measurable outcomes.
• Help Grooming brands win in digital discoverability by supporting SEO, Generative Engine Optimization, technical site quality, structured data, metadata, page experience, crawlability, and content performance.
• Use reporting and analytics to identify opportunities and provide actionable recommendations across websites, DTC, CRM, content, GEO/SEO, ratings and reviews, data flows, and operational health.
• Support consumer data activation, including CRM foundations, data flows, first‑party data use cases, segmentation, audiences, personalization, and lifecycle journeys.
• Identify and help scale emerging MarTech and digital commerce opportunities such as TikTok Shops, social commerce, CRM automation, AI‑enabled digital operations, headless commerce, and personalized shopping experiences.
• Ensure operational health, compliance, and service readiness for consumer‑facing digital platforms, including privacy, security, access controls, audit readiness, documentation, SOPs, and support models.
• Manage digital agencies, vendors, and platform partners to ensure quality delivery, reporting accuracy, compliance, documentation, issue resolution, and continuous improvement.

Skills

Digital platforms experience

Marketing technology fluency

Analytics & tagging

Agile / product ownership

Vendor management

Education

Bachelor's degree in relevant field

Tools

Google Analytics

Google Tag Manager

Looker Studio

Power BI

Tableau

Job description

Procter & Gamble in Boston is seeking a Marketing Technologist – IT to join the Grooming IT Digital team. You will bridge Marketing, IT, and analytics to evolve MarTech for Grooming websites and DTC stores, translating business needs into technology solutions and driving measurable outcomes.

You will partner with Brand, IT, Legal, Privacy, and external partners to enhance consumer experiences, data activation, and compliant platforms, including SEO, tagging, and analytics.