Marketing Tech Analyst – Data-Driven Digital Marketing

Procter & Gamble; United States; On-site; USD 85,000 - 122,000; Full time

Job summary

Procter & Gamble is seeking 2027 graduates for Marketing Technology roles in Cincinnati. You will work across digital marketing and eCommerce domains, collaborating with cross-functional teams to develop and implement innovative digital marketing solutions.

You will gain experience in areas like Direct to Consumer selling, CRM, search analytics, web traffic, programmatic media, and social insights, helping transform data into actionable business guidance.

Qualifications

• Graduating Spring or Summer 2027 with a Bachelor's degree in CS, CE, Analytics, Data Science, MIS, IE, Statistics or like degree.
• Exposure to analytics tools such as KNIME, Python, Power BI, and/or Tableau
• Project management foundational education or experience
• Strong verbal and written communication skills
• Strong collaborator and leader with a growth mindset
• Preferred: Google Analytics, Google Data Studio, and Google Ads Certifications related to digital marketing, such as the OMCA

Responsibilities

• Build, deploy, innovate, and/or operate the marketing technology stack within a brand/channel/domain area of scope.
• Data management and analytics using various tools and applications that allow you to access, prioritize, manipulate, and mine data as well as display and communicate insights
• Deliver real time insights and business transformation recommendations that improve our key measures, advise new business models, and optimize digital/ecommerce operations.
• Leverage strong business acuity to act as an educator and translator between Marketing and IT to ensure the technology can meet the business needs.
• Collaborate and communicate effectively across brand leaders and other multifunctional and agency/external partner team members to align plans, solve problems, and deliver results.
• Project manage technology requests from marketing, translating between technical and marketing requirements.
• Ensuring marketing's systems adhere to IT policies including cybersecurity and privacy mandates.

Skills

Python

Power BI

Tableau

KNIME

Project management

Communication

Collaboration

Google Analytics

Google Data Studio

Google Ads Certifications

Education

Bachelor's degree in Computer Science, Computer Engineering, Analytics, Data Science, MIS, IE, Statistics or similar

Tools

KNIME

Python

Power BI

Tableau

Google Analytics

Google Data Studio

Google Ads Certifications

Job description

Procter & Gamble is seeking 2027 graduates for Marketing Technology roles in Cincinnati. You will work across digital marketing and eCommerce domains, collaborating with cross-functional teams to develop and implement innovative digital marketing solutions.

You will gain experience in areas like Direct to Consumer selling, CRM, search analytics, web traffic, programmatic media, and social insights, helping transform data into actionable business guidance.