MARKETING TECHNOLOGIST

Kohl's; Menomonee Falls (WI); On-site; USD 85,000 - 125,000; Full time

Job summary

Kohl's is seeking a strategic Marketing Technology leader to drive the design, prioritization, and scaling of capabilities across data, workflows, content, decisioning, and AI-enabled marketing initiatives.

You will translate business needs into structured requirements, validate opportunities, and partner with teams to accelerate modernization and efficiency across the marketing ecosystem.

Qualifications

• Bachelor’s degree or equivalent experience in marketing, business, engineering, information systems, or analytics.
• 3–5+ years of relevant experience in marketing technology, marketing automation, digital marketing operations, CRM, customer data, digital strategy, analytics, or capability design.

Responsibilities

• Lead defined work streams within assigned capability domains and partner with cross-functional teams to uncover challenges and shape recommendations.
• Translate stakeholder discovery into clear business requirements by documenting current-state processes, pain points, business rules, dependencies, and needs.
• Identify opportunities for process, technology, workflow, automation, and operating-model improvements to boost scalability and marketing effectiveness.
• Research platforms, vendors, and emerging capabilities; synthesize findings into actionable recommendations for capability design and tool evaluation.
• Support modernization, AI, and automation efforts by defining pilots and evaluating outcomes.

Skills

Marketing tech

CRM

Data platforms

Agile/SAFe

Workflow ops

Education

Bachelor’s degree in Marketing/Business/Engineering/IS/Analytics

Tools

CRM

CDP

CMS

DAM

Analytics platforms

Job description

About the Role

In this role, you will lead the execution and prioritization of defined workstreams that shape how Kohl's designs, evolves, and scales marketing capabilities across data, workflows, content, decisioning, personalization, measurement, AI, and innovation.

You will translate business needs into structured requirements, research insights, recommendations, and validation plans that improve marketing operations at scale. Within your assigned domain, you will help identify and advance opportunities for AI enablement, automation, modernization, and transformation.

Working closely with cross-functional partners, you will bring strategic thinking, curiosity, and initiative to capability initiatives that strengthen agility, efficiency, and business value across the marketing ecosystem.

What You'll Do

• Lead defined work streams within assigned capability domains; partner with cross- functional teams to uncover current-state challenges and shape future-state capability recommendations.
• Translate stakeholder discovery into clear business requirements by documenting current-state processes, pain points, business rules, dependencies, user needs, capability requirements, and decision points.
• Identify process, technology, workflow, automation, innovation, and operating-model improvement opportunities; develop practical recommendations that improve scalability, efficiency, speed, and marketing effectiveness.
• Research platforms, vendors, emerging capabilities, and market trends; synthesize findings into actionable recommendations that inform capability design, tool evaluation, and enterprise marketing goals.
• Support capability modernization, transformation, AI, and automation efforts by documenting current-state limitations, defining pilot opportunities, shaping future-state recommendations, and establishing evaluation criteria.
• Help define success criteria, measurement needs, validation requirements, and outcome assessments for capability initiatives, incl. adoption, efficiency gains & value realization.
• Independently coordinate small- to medium-scale projects, maintaining project schedules, aligning cross-functional milestones, communicating with stakeholders, and leveraging subject matter experts as needed.
• Proactively identify project risks, issues, and dependencies; recommend alternative or strategic solutions to keep work moving forward.
• Work through ambiguous problems by clarifying goals, identifying unknowns, structuring next steps, and aligning stakeholders on decisions.
• Contribute across adjacent capability areas, cross-domain initiatives, and evolving MTSCI priorities as business needs change.
• Additional tasks may be assigned as necessary.

What Skills You Have Required

• Bachelor's degree in Marketing, Business, Engineering, Information Systems, Analytics, or a related field; equivalent experience may be considered.
• 3-5+ years of relevant experience in marketing technology, marketing automation, digital marketing operations, CRM, customer data, digital strategy, analytics, workflow/content operations, media technology, or capability design.
• Experience with marketing technology platforms or related enterprise tools, such as CRM, customer data platforms, marketing automation or multi-channel marketing hubs, decisioning engines, CMS, DAM, work management tools, analytics platforms, or media technology tools.
• Familiarity with IT delivery and development methodologies, such as Agile, Kanban, SAFe, or similar frameworks, with the ability to support process improvement initiatives.

Preferred

• Exposure to emerging marketing technologies, automation tools, innovation initiatives, experimentation, analytics, workflow automation, and AI-enabled solutions within enterprise or marketing environments.
• Familiarity with customer engagement technology, content/process modernization, and use cases that improve marketing scale, speed, personalization, or efficiency.
• Experience in retail, e-commerce, loyalty, lifecycle marketing, omnichannel marketing, creative operations, or high-volume content environments.