Marketing Tech Lead

Mars; Chicago (IL); On-site; USD 119,000 - 164,000; Full time

Benefits offered by this job

Company bonus

Mars University

Learning & development

Job summary

Mars Accelerator, a global division of Mars Snacking, seeks a versatile digital leader to drive end-to-end MarTech integrations and agile rollout strategies across global and local teams.

You will align IT frameworks with commercial needs, spearhead regional technology initiatives, and push for AI-enabled capabilities and automated briefs to fuel growth across brands.

Qualifications

• Bachelor’s degree with 5–7+ years in Digital Technologies, MarTech, E‑Commerce, or Enterprise Data.
• Ability to orchestrate large-scale roadmaps and hands-on testing.
• Experience leading complex technology integrations in M&A, IMO, or large corporate transformations.
• Knowledge of core growth platforms and related tools.

Responsibilities

• Own end-to-end MarTech integration roadmaps (Aprimo DAM, Salsify PIM, Acquia CMS).
• Lead hands-on delivery including prototyping, environment config, data validation.
• Partner with Sales and Marketing to power omni-channel execution.
• Bridge Global IT with local business units and adapt tools for speed.
• Drive regional tech initiatives ensuring integration with global platforms.
• Lead innovation sessions on AI enablement and automated briefs.
• Manage risks and dependencies with fast feedback loops.

Skills

Agile execution

Stakeholder management

M&A integrations

MarTech & sales tech

Systems configuration

Data modeling

AI enablement familiarity

Education

Bachelor's degree in Engineering, CS, or related field

MBA (plus)

Tools

Aprimo DAM

Salsify PIM

Acquia CMS

CDP

MRM

RGM tools

Job description

Job Description

Accelerator, a global Division of Mars Snacking, is on the front line of unlocking growth across high-potential categories and brands to fuel what’s next for Snacking. It’s home to both emerging and enduring brands, including KIND, TRÜ FRÜ, NATURE’S BAKERY, RXBAR, EGGO, POP-TARTS and RICE KRISPIE TREATS. Combining the scale of Mars with the agility of a start-up, our Division has the ambition to accelerate the future of snacking by delivering products consumers love today, discovering category-shaping innovations for tomorrow and developing entrepreneurial teams whose impact will last for generations.

Job Description

Accelerator, a global Division of Mars Snacking, is on the front line of unlocking growth across high-potential categories and brands to fuel what’s next for Snacking. It’s home to both emerging and enduring brands, including KIND, TRÜ FRÜ, NATURE’S BAKERY, RXBAR, EGGO, POP-TARTS and RICE KRISPIE TREATS. Combining the scale of Mars with the agility of a start-up, our Division has the ambition to accelerate the future of snacking by delivering products consumers love today, discovering category-shaping innovations for tomorrow and developing entrepreneurial teams whose impact will last for generations. We’re looking for passionate talent who dare to dream big, agile collaborators who talk straight and decide fast, and driven performers with a growth mindset. We’re proudly part of Mars, while also building something boldly different. If this inspires and energizes you, you’ve found the right place where you can do cool things with fun people for one of the biggest snacking companies in the world! This unique role is designed for a versatile digital leader who thrives at the intersection of high-level program strategy and roll-up-your-sleeves execution. Without the drag of day-to-day BAU maintenance, you will spearhead end-to-end integration roadmaps, architect agile rollout strategies, and bridge global IT frameworks with local commercial needs to unlock exponential business growth.

What are we looking for

• Education & Experience: Bachelor’s degree in Engineering, Computer Science, Business Management, or a related field (MBA is a plus) with 5–7+ years of proven project/program leadership in Digital Technologies, MarTech, E-Commerce, or Enterprise Data.
• Balanced Technical Agility: Proven track record of orchestrating large-scale strategic roadmaps while retaining the hands-on proficiency to test workflows, configure systems, and troubleshoot data models directly.
• M&A & Integration Expertise: Demonstrated experience driving complex technology integrations within an M&A, IMO, or large-scale corporate transformation environment.
• MarTech & Sales Tech Acumen: Deep knowledge and practical implementation experience across core growth platforms, including DAM (Aprimo), PIM (Salsify), CMS (Acquia), CDP, MRM, and Revenue Growth Management (RGM) tools.
• Stakeholder Bridge: Exceptional communication and alignment skills, with proven success translating complex enterprise IT frameworks into agile business solutions for Marketing, Brand, and Sales leaders.
• Agile Execution: Strong mastery of Agile methodologies to prototype rapidly, iterate integrations, and manage dependencies and risk mitigation effectively.
• Nice-to-Have: Familiarity with emerging AI-enabled commercial tools, automated brand briefing systems, or Media Asset Management (MAM) platforms.

What Will Be Your Key Responsibilities

• End-to-End Project Planning & IMO Enablement: Own the complete project lifecycle for flagship MarTech integration initiatives (Aprimo DAM, Salsify PIM, Acquia CMS), building master roadmaps, resource plans, and structured handovers to BAU teams.
• Hands-on Delivery & Agile Rollouts: Direct tactical execution by actively participating in system prototyping, environment configuration, workflow testing, and data validation to ensure swift, high-quality deployments.
• Cross-Functional Commercial Partnership: Partner closely with Sales and Marketing leadership to deploy integrated technology solutions that power omni-channel commercial execution and digital commerce.
• Global-to-Local Architecture Alignment: Serve as the strategic bridge between Global IT and local business units, leveraging Global Snacking frameworks while adapting and right-sizing tools to match the speed and agility of the Accelerator division.
• Regional & Brand-Specific Tech Initiatives: Drive dedicated business unit technology projects (e.g., Tru Fru’s MAM implementation), ensuring regional tools integrate cleanly with global marketing platforms and emerging tech like ODAI.
• Innovation & Growth Ideation: Lead discovery sessions to identify next-generation digital capabilities (such as AI enablement and automated creative briefing) while evaluating local technology requests against enterprise architecture.
• Risk Management & Continuous Improvement: Proactively identify architectural bottlenecks, resolve integration dependencies, and maintain fast feedback loops for continuous platform enhancement.

What Can You Expect From Mars

• Work with diverse and talented Associates, all guided by the Five Principles.
• Join a purpose-driven company, where we’re striving to build the world we want tomorrow, today.
• Best-in-class learning and development support from day one, including access to our in-house Mars University.
• An industry-competitive salary and benefits package, including company bonus.

The base pay range for this position at commencement of employment is between the range listed below, however, base pay offered may vary depending on multiple individualized factors, including but not limited to job-related knowledge, skills, and experience. The total compensation package for this position will include variable pay, medical and dental benefits, participation in 401k plan, and paid time off benefits. Details of participation in these benefit plans will be provided if an applicant receives an offer of employment. The pay range shown is applicable to all US locations listed within the job posting:USD 119,040.00 - USD 163,680.00