Marketing Tech & AI Specialist — AI Workflows & Analytics

Villatoro Executive Search; New York (NY); On-site; USD 120,000 - 150,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Disability insurance

401(k) participation

Technology reimbursement

Student loan reimbursement

Job summary

Villatoro Executive Search is recruiting for a Marketing Technology & AI Specialist for a New York City law firm. In this newly created role, you’ll build AI workflows the marketing team and attorneys can use, improve CRM data, and help the firm understand what’s working across its digital channels.

You’ll partner with marketing, IT, and Compliance to protect confidential information while delivering scalable automation and analytics that drive client outreach and results.

Qualifications

• 3–6 years in marketing technology, digital marketing, CRM, analytics or marketing operations.
• Hands-on experience building generative AI prompts or workflows.
• Experience with CRM, web analytics, and dashboard reporting.
• Bachelor’s degree required; law or professional services experience preferred.

Responsibilities

• Build reusable AI prompts and workflows for research, content, proposals, and client reporting.
• Improve CRM data quality, build audience segments, and create reports for client outreach.
• Use Google Analytics 4, Google Tag Manager, and Search Console to track performance and suggest improvements.
• Train colleagues on approved tools and coordinate with IT and Compliance to protect confidential information.

Skills

Marketing technology

CRM

Analytics

Digital marketing

AI workflows

Education

Bachelor's degree

Tools

CRM platforms

Web analytics

Dashboard reporting

Job description

Villatoro Executive Search is recruiting for a Marketing Technology & AI Specialist for a New York City law firm. In this newly created role, you’ll build AI workflows the marketing team and attorneys can use, improve CRM data, and help the firm understand what’s working across its digital channels.

You’ll partner with marketing, IT, and Compliance to protect confidential information while delivering scalable automation and analytics that drive client outreach and results.