Marketing Team Lead

CaseGuard; Arlington (VA); On-site; USD 75,000 - 90,000; Full time

Benefits offered by this job

Stock Option

Medical Insurance

Dental Insurance

Vision Insurance

401K

Paid Vacation

Ten paid holidays per year

Friendly and Learning environment

Job summary

CaseGuard is seeking a marketing leader to guide a high‑performing team in Arlington, VA. You will own demand generation, paid search, and go-to-market messaging for a SaaS product used by government, legal, and healthcare buyers.

You will drive content strategy, SEO, webinars, and co-marketing initiatives, coordinating with Sales and Product to optimize campaigns and ROI.

Qualifications

• Bachelor's degree or equivalent experience in marketing or related field.

Responsibilities

• Lead, coach, and set weekly priorities for the marketing team while staying hands-on with execution.

Skills

Leadership

Content marketing

SEO

PPC/SEM

Analytics

Written communication

Project management

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

Google Ads

GA4

Google Search Console

Salesforce

Semrush/Ahrefs/Moz

WordPress

Marketing automation tools

Job description

Responsibilities:

• Lead, coach, and set weekly priorities for the marketing team while staying hands-on with execution.


• Plan and run the team's quarterly OKRs so everyone works toward the same projects, and report results to leadership.


• Own demand generation and paid search: plan, launch, and optimize Google Ads campaigns across video, audio, document, and image redaction, and own the goal for qualified lead generation.


• Partner with Sales on lead quality, follow-up, and handoff, and build landing pages, forms, and email nurture flows that convert.


• Set the content and search strategy for caseguard.com, including blogs, case studies, and product and industry pages, and guide the team's SEO and GEO work so CaseGuard ranks in search and gets cited in AI answers.


• Lead product marketing: sharpen positioning and messaging for each audience, from law enforcement to legal and healthcare, and run product and feature launches with the Product team.


• Create comparison pages, battlecards, and sales materials that help Sales close deals, and keep a close eye on competitors and market changes.


• Plan and promote webinars from topic selection to registration to follow-up.


• Build co-marketing with partners, including joint content, events, partner spotlights, and co-branded materials, and give partners what they need to sell CaseGuard.


• Track performance in GA4, Google Search Console, Google Ads, and Semrush; report on leads, pipeline, traffic, and campaign ROI, and make budget decisions based on the data.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent practical experience).


• 2-5 years of experience in product or growth marketing, ideally at a SaaS or technology company.


• Experience leading people or projects, such as managing a teammate, mentoring junior marketers, or running cross-functional campaigns.


• Proven track record of generating leads and pipeline, with results you can share.


• Hands-on experience with Google Ads, GA4, Google Search Console, Salesforce, and an SEO platform such as Semrush (or Ahrefs, Moz, or similar).


• Working understanding of SEO and how AI answer engines surface and cite content.


• Strong writing and editing skills, with the ability to turn technical product details into clear, compelling messaging.


• Demonstrated ability to set priorities, balance multiple projects, and move between strategy and execution.


• Analytical mindset with comfort pulling, interpreting, and presenting data.


• Experience marketing to government, law enforcement, legal, or healthcare buyers is a plus.


• Experience running webinars, partner programs, or co-marketing is a plus.


• Familiarity with WordPress and marketing automation tools is a plus.


• Stock Option


• Medical, Dental, and Vision Insurance


• 401K


• Paid Vacation


• Ten paid holidays per year


• Friendly and Learning environment

Pay Range: $75,000-$90.0000

About CaseGuard

CaseGuard is a software company that helps law enforcement agencies, federal agencies, hospitals, schools, airports, and others manage all their media redaction needs in one easy‑to‑use redaction software. CaseGuard Studio is one of a kind. Our team is driven by a passion for great software design, creating great products, and creative processes; CaseGuard implements innovative ideas across multiple services and agencies. We invest in people. We nurture skills consistent with our values and our future strategy. Our passionate pursuit of excellence, the application of our creativity to solve our clients’ challenges, our technical expertise, and our collaborative spirit are measures of our success.