Marketing Systems Specialist

Miningamigos; Walnut Creek (CA); Hybrid; USD 70,000 - 100,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Short and long-term disability

Life insurance

Paid time off

Paid holidays

401(k) retirement savings plan with ER

Bonus eligibility

Tuition reimbursement

Pet insurance

Long-term care insurance

Job summary

Brown and Caldwell is seeking a Marketing Systems Specialist to advance marketing systems, content management, data quality, and proposal support. The role collaborates with engineers, marketers, and design staff to update standard content, maintain tools, and support client engagement.

The position develops proficiency in marketing systems, process development, and proposal coordination, offering opportunities to mentor teammates and drive process improvements.

Qualifications

• Minimum 2 years of related work experience including proposal development.
• Experience supporting proposal content development, editing, and coordination.
• Experience with technology or information systems updates, testing, or optimization.
• Bachelor’s degree in marketing, business, or related field.

Responsibilities

• Develop and update standard content and processes that support business development and client engagement.
• Maintain marketing content libraries and SharePoint sites to make information accessible to BC staff.
• Support data governance and integrity across marketing systems.
• Plan and execute system upgrades and testing for marketing system configurations.
• Improve marketing processes through automation to increase efficiency.
• Perform competitor research to maintain competitive edge.
• Advance company-wide projects to achieve sales program goals.
• Support proposal development tasks including document preparation, editing, and coordination.
• Communicate strategic messages clearly to different audiences.
• Adapt to evolving needs and take on additional assignments.
• Mentor and share knowledge with less experienced team members.

Skills

Marketing principles

Marketing information systems

Proposal development

Data management

Communication skills

Facilitation skills

Independent work

Cross-functional collaboration

Education

Bachelor's degree in marketing or related field

Tools

SharePoint

Content management systems

Job description

The Marketing Systems Specialist role performs general marketing tasks related to marketing systems, content libraries, data quality, and proposal-related resources and routinely completes assignments independently and with limited supervision. The role requires some experience with sales and marketing systems, proposal development, and creative problem solving. These staff members are self-driven, detail-oriented, manage deadlines effectively, and able to collaborate with diverse teams of engineers, marketers, and design staff to update standard content, maintain tools, and support proposal and marketing content needs. This career-development role builds proficiency in marketing systems, process development, content management, and proposal support.

Responsibilities

• Work closely with Marketing Systems leadership to develop and update standard content and processes that support business development and client engagement.
• Help maintain marketing content libraries, marketing SharePoint sites, project description databases, and resume tools to make high-value information accessible to all BC staff.
• Support data governance and integrity, including ongoing review, standardization, and correction of data across marketing systems.
• Assist with planning and execution of system upgrades, enhancements, and testing related to marketing system configuration and connected systems.
• Contribute to company marketing process improvements through innovation and automation that increase efficiency and overall sales program effectiveness.
• Perform competitor research and analysis to maintain competitive edge in the marketplace.
• Help advance company-wide projects to achieve the sales program goals including improving efficiency and supporting a high capture rate.
• Support a variety of tasks related to proposal development, including document preparation, editing, and coordination.
• Help communicate strategic messages clearly and consistently to different audiences.
• Flexibility to adapt and execute various additional assignments based on evolving needs.
• May provide mentorship, guidance, support, and knowledge-sharing to help less experienced team members develop their skills and grow within their roles.

Skills and Competencies

• Solid understanding of marketing principles and tactics.
• Working proficiency in learning and using marketing information systems, databases, or related business tools.
• Ability to apply analytical skills for duties including reusable content and proposal development.
• Solid understanding of data management practices and tools for effective marketing systems maintenance.
• Strong written and oral communication skills to effectively convey strategic messaging.
• Strong facilitation skills to support discussions focused on advancing marketing systems, content development, and proposal coordination.
• Ability to work independently and complete tasks efficiently.

Experience

• Typically, a minimum of 2 years related work experience inclusive of proposal development.
• Experience supporting proposal content development, editing, and coordination.
• Experience with technology or information systems updates, testing, or optimization.

Education

• A bachelor’s degree in marketing, business, or related field is required.

Salary Range: The anticipated starting pay range for this position is based on the employee’s primary work location and may be more or less depending upon skills, experience, and education. These ranges may be modified in the future.

Location A: $28.30 - $38.00

Location B: $30.70 - $41.90

Location C: $33.60 - $45.70

You can view which BC location applies to you here. If you have any questions, please speak with your Recruiter.

Benefits and Other Compensation: We provide a comprehensive benefits package that promotes employee health, performance, and success which includes medical, dental, vision, short and long-term disability, life insurance, an employee assistance program, paid time off and parental leave, paid holidays, 401(k) retirement savings plan with employer match, performance-based bonus eligibility, employee referral bonuses, tuition reimbursement, pet insurance and long-term care insurance. Click here to see our full list of benefits.

This position is subject to a pre-employment background check and a pre-employment drug test.

Notice to Third Party Agencies: Brown and Caldwell does not accept unsolicited resumes from recruiters or employment agencies. In the event a recruiter or agency submits a resume or candidate without a previously signed agreement and approved engagement request with Brown and Caldwell, Brown and Caldwell reserves the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency.

Brown and Caldwell is proud to be an EEO/AAP Employer. Brown and Caldwell encourages protected veterans, individuals with disabilities, and applicants from all backgrounds to apply. Brown and Caldwell ensures nondiscrimination in all programs and activities in accordance with Title VI of the Civil Rights Act.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.