Senior Marketing Specialist

Brown and Caldwell; Florida; Hybrid; USD 97,710,000 - 132,382,000; Full time

Benefits offered by this job

Medical, dental, vision

Disability insurance

Life insurance

401(k) with employer match

Bonuses

Tuition reimbursement

Job summary

Brown and Caldwell is seeking a Senior Marketing Specialist to provide broad marketing support for proposals, presentations and marketing materials. You will partner with sales leaders and pursuit teams to develop strategy, messaging and content that resonates with clients.

The role focuses on coordinating pursuits, coaching staff for interviews, and maintaining marketing systems to improve efficiency and effectiveness across the organization.

Qualifications

• Bachelor's degree in marketing, business or related field.
• Typically 4+ years of related work experience including proposal development.
• Experience in conference engagement planning and client development strategies.
• Strong written and oral communication and understanding of marketing principles.

Responsibilities

• Coordinate pursuit elements: strategy, messaging, content, formatting, proofreading, branding and scheduling for timely production.
• Support client requests, assemble information packages, connect teams to opportunities and organize workshops and events.
• Collaborate with marketers and senior staff to implement growth strategies and plan regional conference presence.
• Lead development of proposals, articulating the organization's value proposition and ensuring branding adherence.
• Provide interview coaching and development to strengthen client messaging and responses.
• Maintain marketing information systems and sales funnel data for accurate forecasting and strategy.

Skills

Marketing principles

Competitor research

Proposal development

Sales funnel management

Strategic messaging

Data management

Written and oral communication

Marketing information systems

Conference engagement planning

Education

Bachelor's degree in marketing

Job description

The Senior Marketing Specialist role focuses on performing a broad range of complex marketing support tasks. This role works closely with senior leaders supporting sales/marketing and business development efforts, including proposal tracking; creation of persuasive proposals, presentations, and marketing materials; and maintenance of systems and tools to promote overall efficiency and effectiveness.

Responsibilities

• Partner with Sales Leaders and pursuit teams to advance our position and deliver proposals that resonate with our clients responsibilities include coordinating all elements of pursuits such as strategy development, messaging, content development, formatting, proofreading, coordination with graphics, editing/review, compliance, brand adherence, with a strong focus on efficient and timely production. Ability to direct and lead interview preparation and coaching of technical staff as required.
• Partner with CSMs to understand and respond to client requests, needs, meetings, and events. Provide general business development support to facilitate client contact, including assembling information packages; connecting CSMs to other clients, experts, and opportunities within the organization; organizing client workshops and special events; and maintaining marketing files.
• Coordinate with other marketers and senior technical staff to implement growth strategies. Support communications and branding efforts to enhance BC's position in the market. Provide planning support for regional conferences to maximize presence and investment.
• Facilitate client service team and pursuit-related meetings, including working with external teaming partners.
• Manage processes to create and maintain well-organized, up-to-date qualifications statements, project descriptions, and resumes that reflect firm strengths and client benefits. Provide timely entry of accurate and complete opportunity information and products in company tracking system. Contributes to/provides training on best practices. Contributes to company marketing process improvements to support efficiency and overall sales program effectiveness.
• Support higher level marketing and sales efforts with strategic messaging and detailed competitor research and analysis.
• Perform competitiveness research and analysis to enhance competitive advantage.
• Maintain marketing information systems, ensuring accurate data and information are available for strategy development, including maintenance of sales funnel.
• Plan for industry conference engagements and marketing-related events to increase exposure and networking opportunities.
• Lead the development of proposals, effectively articulating the organization's value proposition.
• Facilitate interview coaching and development to ensure consistent and powerful messaging.
• Flexibility to adapt and execute various additional assignments based on evolving needs.

Mentorship

• May provide mentorship, guidance, support, and knowledge-sharing to help less experienced team members develop their skills and grow within their roles.

Skills and Competencies

• Strong understanding of marketing principles and tactics.
• Proven ability to conduct competitor research and analysis.
• Strong proficiency in proposal development and strategic messaging.
• Skilled in maintaining sales funnel management and data management.
• Strong written and oral communication skills to effectively convey strategic messaging.
• Strong proficiency in using marketing information systems.
• Proficiency in the planning and execution of conference engagement strategies.

Experience

• Typically, a minimum of 4 years related work experience inclusive of proposal development and sales funnel management.
• Experience in conference engagement planning and client development strategies.

Education

• A bachelor's degree in marketing, business or a related field is required.

Learn more about our work:

Climate Change and Resilience - Brown and Caldwell

Data Center Water - Brown and Caldwell

Emerging Contaminants and PFAS - Brown and Caldwell

Digital Solutions - Brown and Caldwell

News - Brown and Caldwell

Projects - Brown and Caldwell

Industrial Water - Brown and Caldwell

Salary Range

The anticipated starting pay range for this position is based on the employee's primary work location and may be more or less depending upon skills, experience, and education. These ranges may be modified in the future.

Location A

$34.10 - $46.20/hr.

You can view which BC location applies to you here. If you have any questions, please speak with your Recruiter.

Benefits and Other Compensation: We provide a comprehensive benefits package that promotes employee health, performance, and success which includes medical, dental, vision, short and long-term disability, life insurance, an employee assistance program, paid time off and parental leave, paid holidays, 401(k) retirement savings plan with employer match, performance-based bonus eligibility, employee referral bonuses, tuition reimbursement, pet insurance and long-term care insurance.

About Brown and Caldwell

Headquartered in Walnut Creek, California, Brown and Caldwell is a full-service environmental engineering and construction services firm with 50 offices and over 2,100 professionals across North America and the Pacific. For more than 75 years, we have created leading-edge environmental solutions for municipalities, private industry, and government agencies. We strive to be the company of choice-to our clients, who benefit from our passion for delivering exceptional quality, and to our employees, present and future, who share our commitment to client service, collaboration, and innovation. Join us, and you will find a home where you can do your best work, reach new levels of expertise, and enjoy exceptional development opportunities. For more information, visit www.brownandcaldwell.com

This position is subject to a pre-employment background check and a pre-employment drug test.

Brown and Caldwell is proud to be an EEO/AAP Employer. Brown and Caldwell encourages protected veterans, individuals with disabilities, and applicants from all backgrounds to apply. Brown and Caldwell ensures nondiscrimination in all programs and activities in accordance with Title VI of the Civil Rights Act.

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Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.