Marketing Systems Administrator

Key Mortgage Services; United States; Remote; USD 70,000 - 80,000; Full time

Job summary

Key Mortgage Services is seeking a Marketing Systems Administrator to enhance marketing activities for loan officers by utilizing the Total Expert CRM platform effectively. This role encompasses a blend of technical proficiency and marketing support, ideally suited for an individual who thrives in a collaborative and dynamic environment. The ideal candidate will possess strong communication skills and a detail-oriented mindset, contributing to the overall success of marketing strategies.

Benefits

Medical

Dental

401k with match

PTO

VTO

Qualifications

• Bachelor's degree in a related field is required.
• 2-4 years of related work experience.
• Ability to manage multiple deadlines.

Responsibilities

• Provide administrative support to Marketing and Sales departments.
• Optimize use of the CRM, Total Expert.
• Train loan officers on system features.

Skills

Excellent communication skills

Strong interpersonal skills

Detail-oriented

Technical proficiency

Social media experience

Education

Bachelor's degree in a related field

Tools

Total Expert

WordPress

Google Analytics

CRM platforms

Job description

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The Marketing Systems Administrator's primary role is to leverage all available tools and resources to support loan officers in their day-to-day marketing activities, particularly optimizing the use of Total Expert, the company's CRM platform. The Key Mortgage Services Marketing Systems Administrator reports to the business unit's Senior Director of Marketing and works closely with members of the organization's Business Intelligence and Strategic Growth departments. This can be a fully remote or hybrid role based out of our Schaumburg, IL office.

Essential Duties

• Provide administrative support to the Marketing and Sales departments using platforms like, Total Expert, WordPress, MAXA, Facebook, Instagram, LinkedIn, YouTube, RatePlug, Google Business, multiple review sites, and Testimonial Tree
• Optimize the use of the company's CRM, Total Expert, by obtaining an expert-level of knowledge about the system
• Serve as sole administrator of Total Expert within Key Mortgage
• Use the platform to help achieve specific company goals and objectives
• Play key role in leading projects related to launching new functionality and data enrichment within the platform serving as the primary contact between internal departments and vendor
• Build emails and program logic around email campaigns within the system, consider how each campaign will impact other email campaigns; test, launch, and train sales team
• Train loan officers on the system when they join the team and regularly as new features are introduced
• Provide reports on use and effectiveness of the system to help identify where the business is not meeting its goals
• Provide regular briefings on newest functionalities within the system
• Hold regular status meetings with the vendor and suggest new features based on Key Mortgage's unique business
• Stay apprised of other vendors in the market
• Post daily to corporate social media accounts and monitor results
• Serve as a resource to sales team members when they run into functionality issues within marketing platforms
• Manage loan officer marketing onboarding.
• Manage content changes to corporate websites.
• Provide regular reporting on systems usage, orders, reviews, and Google Analytics for analysis and further optimization
  
  

Requirements

• Bachelor's degree in a related field is required
• 2-4 years of related work experience
• Excellent communication skills, both written and oral
• Strong interpersonal and customer service skills
• High attention to detail and experience with proofing and quality assurance
• Demonstrate a high level of initiative, and be able to work just as well independently, as well as in a team environment, with minimal direction
• Highly technical, with high degree of proficiency with Word, Excel, PowerPoint, and the Google Suite
• Basic HTML and CSS skills and an understanding of information systems required
• Experience with Google Analytics
• A team player, who is able to contribute by developing relationships, cross-training, and being able to back up other team members as needed
• Process oriented and very quality-minded
• Proactively seeks opportunities to increase knowledge, skills, and abilities
• Experience with Instagram, Facebook, LinkedIn, and other relevant social media platforms
• Ability to handle stressful situations and multiple deadlines under pressure
• Well organized with strong prioritization and project management skills
• Exceptionally positive attitude, and a desire to join a company with a culture driven by empowerment, support, and collaboration
  
  

Benefits

• Medical
• Dental
• 401k with match
• PTO
• VTO

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Industries

  IT Services and IT Consulting

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