Marketing Student Experience

Jobtailor; West Fargo (ND); On-site; USD 2,066,000 - 3,031,000; Part time

Job summary

Doosan Bobcat in West Fargo, ND is seeking a marketing co-op/intern to support marketing operations, digital media strategies, and brand activation initiatives on-site. The role offers hands-on experience across content management, events, and performance analytics.

You will collaborate with the creative team, dealers, and partners to execute campaigns, manage assets, and prepare reports for stakeholders, while developing practical skills in experiential marketing.

Qualifications

• Freshman, Sophomore, Junior, or Senior standing seeking a degree in Business, Human Resources, Marketing, Communications or equivalent
• Ability to multi-task and meet deadlines
• Excellent interpersonal and communications skills
• A self-starter who will dig into problems independently and look for limited guidance
• Able to commit to Doosan Bobcat for the entire term of the co-op (8 months) or internship (4 months)
• Basic computer skills

Responsibilities

• Participate in process improvement discussions
• Assist with the marketing task management system, Monday.com
• Collaborate on photo shoot scheduling preparation
• Support lead and opportunity management in Salesforce.com
• Manage, edit, and maintain website content
• Monitor email inboxes, support invoices, manage agencies and vendors, request photo assets, and gather metrics
• Support brand activation execution and logistics
• Coordinate with vendors and partners for on-site event requirements and branding materials
• Prepare branded merchandise and promotional materials for events
• Develop digital media strategies and social media campaigns
• Create custom reports and analyze performance data
• Support planning, coordination, execution, and on-site logistics for brand activation events
• Assist with experiential marketing strategies to enhance brand visibility and engagement
• Collaborate with the creative team to conceptualize and produce activation content
• Prepare, analyze, and summarize marketing reports for key stakeholders
• Analyze brand experience effectiveness and provide data-driven optimization recommendations
• Track and report consumer engagement metrics
• Review creative content for accurate imagery, messaging, and branding
• Assist with internal and external marketing communications
• Participate in trade show planning and execution
• Provide marketing support to dealers
• Collaborate on immersive brand experiences aligned with marketing strategies
• Assist with activation timelines and deliverables

Skills

Marketing Task Management

Salesforce.com

Monday.com

Digital Media Strategies

Event Coordination

Education

Business / Marketing / Communications degree (current student)

Tools

Salesforce.com

Monday.com

Job description

• Participate in process improvement discussions
• Assist with the marketing task management system, Monday.com
• Collaborate on photo shoot scheduling preparation
• Support lead and opportunity management in Salesforce.com
• Manage, edit, and maintain website content
• Monitor email inboxes, support invoices, manage agencies and vendors, request photo assets, and gather metrics
• Support brand activation execution and logistics
• Coordinate with vendors and partners for on-site event requirements and branding materials
• Prepare branded merchandise and promotional materials for events
• Develop digital media strategies and social media campaigns
• Create custom reports and analyze performance data
• Support planning, coordination, execution, and on-site logistics for brand activation events
• Assist with experiential marketing strategies to enhance brand visibility and engagement
• Collaborate with the creative team to conceptualize and produce activation content
• Prepare, analyze, and summarize marketing reports for key stakeholders
• Analyze brand experience effectiveness and provide data-driven optimization recommendations
• Track and report consumer engagement metrics
• Review creative content for accurate imagery, messaging, and branding
• Assist with internal and external marketing communications
• Participate in trade show planning and execution
• Provide marketing support to dealers
• Collaborate on immersive brand experiences aligned with marketing strategies
• Assist with activation timelines and deliverables

Requirements

• Freshman, Sophomore, Junior, or Senior standing seeking a degree in Business, Human Resources, Marketing, Communications or equivalent
• Attention to detail
• Ability to multi-task and meet deadlines
• Team player, fast learner, and adaptable to change
• Excellent interpersonal and communications skills is a must
• A self-starter who will dig into problems independently and look for limited guidance
• Able to commit to Doosan Bobcat for the entire term of the co-op (8 months) or internship (4 months)
• Basic computer skills
• Ability to follow written instructions

Core Competencies

Demonstrates strong capabilities in marketing support, event coordination, and digital media strategy development. Proficient in managing content and analyzing performance metrics to enhance brand visibility and engagement.

Highest-signal resume keywords

• Marketing Task Management
• Salesforce.com
• Monday.com
• Digital Media Strategies
• Event Coordination

Hard Skills

• Content Management
• Data Analysis
• Performance Metrics Tracking
• Social Media Campaigns
• Brand Activation Execution

Soft Skills

• Attention to Detail
• Interpersonal Skills
• Adaptability
• Team Player
• Self-Starter

Industry Keywords

• Brand Activation
• Experiential Marketing
• Marketing Communications
• Event Planning
• Promotional Materials

Tools & Technologies

• Salesforce.com
• Monday.com