Marketing Strategy Specialist — Insurance & Surety Growth

Nationwide; Columbus (OH); Hybrid; USD 80,000 - 149,000; Full time

Job summary

Nationwide is seeking a Specialist, Marketing Management to translate business priorities, market insights, and distribution partner needs into marketing programs that strengthen agent relationships and drive profitable growth. You will partner with leadership and cross‑functional teams to develop campaigns across channels and audiences.

The role requires five+ years in marketing or related field, a Bachelor’s degree, and strong project management, communication, and analytical skills.

Qualifications

• Bachelor’s degree in marketing, business administration or related field preferred.
• Typically five or more years demonstrated professional experience in marketing, strategy, consulting, financial services, or related field.
• Proven marketing development and project management experience.

Responsibilities

• Contributes to the development and execution of marketing briefs, campaign plans, and communications designed to advance business objectives and distribution partner engagement.
• Supports the development and execution of marketing strategies and initiatives across channels, including content creation, distribution partner and client communications, thought leadership, and sales enablement resources across digital, email, web, social media, events, public relations, and paid media channels.
• Partners with internal stakeholders to ensure marketing materials accurately reflect product positioning, business priorities, and audience needs.
• Maintains marketing content and resources to ensure accuracy, consistency, compliance, accessibility, and relevance.
• Supports end-to-end marketing activation for industry conferences, broker and customer events, webinars, and thought leadership initiatives, including event promotion, communications, attendee experience, content coordination, and results reporting.
• Analyzes marketing performance and identifies opportunities to improve future results.

Skills

Self-starter

Communication

Project management

Marketing strategy

Cross-functional collaboration

Analytical skills

Education

Bachelor’s degree in marketing, business administration or related field

Job description

Nationwide is seeking a Specialist, Marketing Management to translate business priorities, market insights, and distribution partner needs into marketing programs that strengthen agent relationships and drive profitable growth. You will partner with leadership and cross‑functional teams to develop campaigns across channels and audiences.

The role requires five+ years in marketing or related field, a Bachelor’s degree, and strong project management, communication, and analytical skills.