Marketing Strategy Manager (contract)

Thomson Reuters; Eagan (MN); Hybrid; USD 55,104 - 68,880; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

Retirement benefits

Job summary

A global leader in information services is seeking an experienced Manager, Corporates Marketing Strategy in Eagan, MN. The successful candidate will lead integrated marketing strategies, focusing on the Corporates segment across the US and EU markets. They will collaborate with sales and marketing teams to fuel sales pipeline growth and measure the impact of campaigns. The ideal candidate should have over six years of experience in event, digital, and growth marketing with a strong understanding of demand generation technologies, driving strategic initiatives that align with customer needs.

Qualifications

• 6+ years of experience in event, digital, and growth marketing.
• Strong understanding of marketing frameworks and channel mix activation.
• Deep understanding of modern demand generation technologies and platforms.

Responsibilities

• Develop marketing strategies for Corporates segment.
• Assist in planning and activating marketing strategies.
• Monitor performance data and derive insights for leadership.

Skills

Planning abilities

Cross-functional leadership

Self-motivated mindset

Leadership skills

Collaboration skills

Relationship-building

ABM experience

Job description

Thomson Reuters’ Demand Generation Team is dedicated to developing and implementing innovative and effective integrated marketing campaigns across a range of industry-leading products.

This Manager role assists with prioritizing the strategic approach, planning, and performance for Thomson Reuters demand generation within the Corporates segment for the United States and Europe, delivering on the unique customer needs of these significant markets to ultimately drive marketing-attributed sales, revenue, and growth.

We are seeking an experienced, digitally savvy, and data-driven leader to drive robust and integrated marketing strategies across the US market.

This is a strategic and cross-functional role that will work closely with the Director of Marketing Strategy, sales leadership, and multiple marketing functions.

The role requires:

Strong planning abilities

Cross-functional leadership skills

A self-motivated mindset

About the Role

In this opportunity as the Manager, Corporates Marketing Strategy, you will:

Develop a deep understanding of the Corporates segment’s go-to-market strategies, insights, personas, customer segmentation, and competitive intelligence, translating business goals into marketing strategies.

Assist in the creation, planning, and activation of innovative marketing strategies for the US and EU segments, with a strong focus on campaigns targeting buying groups.

Partner closely with sales and product marketing teams to build strategies and plans that drive sales pipeline growth.

Collaborate across the broader marketing organization to bring strategies to life through thoughtful planning, integrated content, and effective demand generation programs.

Deliver marketing strategies that fuel the sales funnel and generate new pipeline, from marketing-qualified leads through closed sales.

Forecast, measure, analyze, and report the impact of campaigns and demand generation activities on marketing pipeline, sales pipeline, revenue, and demand funnel velocity.

Continuously monitor performance data for assigned sub-segments, deriving insights and action items for leadership and key stakeholders across the business.

About You

Hybrid role based out of Minneapolis–St. Paul (MSP) preferred

6+ years of experience in event, digital, and growth marketing, with a strong understanding of marketing frameworks and channel mix activation

Strong leadership, collaboration, and relationship-building skills across multiple levels and functions

ABM (Account-Based Marketing) experience and industry knowledge are a plus

Deep understanding of modern demand generation technologies, platforms, and systems

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

The pay range that the employer in good faith reasonably expects to pay for this position is $40-50/h USD.

This posting is for an existing vacancy.

Our optional benefits can include medical, dental, vision and retirement benefits.

Applications will be accepted on an ongoing basis.

Tundra Technical Solutions (the operator of this Talent Community) is a global leader of contingent talent services. Our success and our clients’ success are built on a foundation of service excellence. We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic. Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law, including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Unincorporated LA County workers: we reasonably believe that criminal history may have a direct, adverse and negative relationship with the following job duties, potentially resulting in the withdrawal of a conditional offer of employment: client provided property, including hardware (both of which may include data) entrusted to you from theft, loss or damage; return all portable client computer hardware in your possession (including the data contained therein) upon completion of the assignment, and; maintain the confidentiality of client proprietary, confidential, or non-public information. In addition, job duties require access to secure and protected client information technology systems and related data security obligations.