Marketing Strategy Lead — Growth & Insights

Dow Chemical; Southgate (MI); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Employee stock purchase program

Retirement plan

Medical and life insurance

Paid time off

Training and mentoring

Flexible work options

Student Debt Retirement Savings Match

Job summary

Dow is seeking a Senior Marketing Specialist to drive multi-channel deployment, translate segment strategies into actionable plans, and advance portfolio opportunities across the Commercial organization. This role emphasizes market intelligence, competitive dynamics, and demand generation in a US-based setting with potential relocation to Midland, MI, Collegeville, PA, or Houston, TX.

The ideal candidate will have a bachelor’s degree or military equivalent, 3+ years of experience, and the

Qualifications

• Bachelor’s degree or relevant military degree equivalence at or above a U.S. E5 or Canadian Petty Officer 2nd Class or Sergeant ranking.
• A minimum of 3 years of relevant working experience.
• Ability to work legally in the United States; no visa sponsorship provided.

Responsibilities

• Drive effective deployment across digital and traditional channels to maximize reach, engagement, and demand generation.
• Ensure strong communication, enablement, and support tools are in place to drive channel effectiveness and growth.
• Partner closely with Strategic and Field Marketing Managers to translate segment strategy into actionable plans.
• Build strong understanding of competitive dynamics, market pricing, and formulation value to support margin expansion and volume growth.
• Partner with TS&D to prioritize and advance key portfolio projects, with emphasis on broad market opportunities.
• Support planning, execution, and development of commercial-ready outputs and materials.
• Establish credibility as a go-to resource for market intelligence and trends within the organization.

Skills

Market Research

Market Analysis

Cross-Functional Leadership

Innovation Management

Value Propositions

Education

Bachelor’s degree or military equivalent (US E5 / Can PO2)

Job description

Dow is seeking a Senior Marketing Specialist to drive multi-channel deployment, translate segment strategies into actionable plans, and advance portfolio opportunities across the Commercial organization. This role emphasizes market intelligence, competitive dynamics, and demand generation in a US-based setting with potential relocation to Midland, MI, Collegeville, PA, or Houston, TX.

The ideal candidate will have a bachelor’s degree or military equivalent, 3+ years of experience, and the