Marketing Strategy & Events Lead (Asst. Director)

Southern Eagle Sales and Service; Metairie (LA); On-site; USD 70,000 - 100,000; Full time

Job summary

Southern Eagle Sales and Service seeks an Assistant Director of Marketing to support development, coordination, and execution of marketing strategies. You will manage budgets, coordinate with suppliers, and oversee events under the Director of Marketing.

The role emphasizes cross‑department planning, people development, and measurable results, serving as a key resource to the leadership team. Strong communication, strategic thinking, and digital marketing know‑how are essential, with a focus on

Qualifications

• Bachelor’s degree in Marketing or Business, or equivalent experience.
• Minimum 5+ years in brand management, marketing, sales, or events.
• Experience supervising or leading teams preferred.

Responsibilities

• Develop locally relevant marketing programs aligned with national brand initiatives.
• Coordinate promotional programs with suppliers and the sales team.
• Lead digital marketing efforts including social media and online campaigns.
• Oversee events, venues, and other marketing activations.
• Build relationships with events and venue decision makers.
• Evaluate programs and media for ROI and cost effectiveness.
• Prepare marketing reports and analyze web/social metrics.

Skills

Communication skills

Strategic thinking

Cross-department collaboration

Digital marketing

Education

Marketing/Business degree

5+ years experience in brand management

Supervisory/leadership experience

Tools

Encompass

Fusion

AB Analytics

Job description

Southern Eagle Sales and Service seeks an Assistant Director of Marketing to support development, coordination, and execution of marketing strategies. You will manage budgets, coordinate with suppliers, and oversee events under the Director of Marketing.

The role emphasizes cross‑department planning, people development, and measurable results, serving as a key resource to the leadership team. Strong communication, strategic thinking, and digital marketing know‑how are essential, with a focus on