Marketing Strategy Associate - Kids

Macy's, Inc.

New York (NY)

On-site

USD 85,000 - 120,000

Full time

48 hours ago

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Benefits offered by this job

Health and wellness coverage

401(k) match

Paid time off and holidays

Learning and leadership development

Employee resource groups

Volunteer opportunities

Performance-based incentives

Annual merit review

Employee assistance program

Job summary

Macy’s, Inc. is seeking an Associate, Marketing Strategy to deepen connections with consumers and forge brand-merchant partnerships, with a focus on the Kids category.

You will partner with the Director, Marketing Strategy and cross-functional teams to craft brand stories that drive business growth. You will translate objectives into actionable plans, analyze data, and develop innovative activations across events, digital, and in-store experiences, while optimizing the customer journey and

Qualifications

Deep understanding of consumer behavior, preferences and trends to build meaningful connections.
Ability to forge integrated brand and merchant partnerships to grow marketing impact.
Experience planning and executing marketing plans aligned with sales targets and business goals.

Responsibilities

Translate brand objectives into actionable marketing plans across timeframes, categories and events.
Collaborate with merchants to gather product priorities for marketing plans.
Analyze data and insights to inform plan development and optimization.
Develop experiential marketing activations (events, pop-ups) to engage audiences emotionally.
Coordinate with cross-functional teams to ensure seamless customer journeys across channels.
Lead the planning and execution of marketing tactical support and asset reviews.
Conduct post-campaign analysis to measure effectiveness and drive future improvements.

Skills

Customer Champion

Brand & Merchant Partnership

Marketing Planning

Multi-Channel Marketing

Experiential Marketing

Data-Driven Decisions

End-to-End Customer Journey

Collaboration & Coordination

Industry Expertise

Job description

Macy’s is more than just a store. We’re a story. One that’s captured the hearts and minds of America for more than 160 years. A story about innovations and traditions…about inspiring stores and irresistible products…about the excitement of the Macy’s 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We’ve been part of memorable moments and milestones for countless customers and colleagues. Those stories are part of what makes this such a special place to work.

Job Overview

The Associate, Marketing Strategy deeply understands how to build meaningful connections with consumers, forge integrated brand and merchant partnerships, and implements comprehensive marketing strategies, with a focus on business from Kids. In this role, you will be a strategic partner to the Director, Marketing Strategy, collaborating closely with key stakeholders to craft compelling brand stories that resonate with consumers and drive business growth.

What You Will Do

Support the Director, Marketing Strategy, to translate brand objectives into actionable marketing plans across key timeframes, categories, and event types.
Gather product priorities in collaboration with merchants, to support marketing plan development.
Analyze data and utilize customer insights to inform development of marketing plans.
Develop innovative marketing activations (events, pop-ups, etc.) to generate excitement and engage target audiences on an emotional level.
Work collaboratively with cross-functional teams (merchandising, content, creative, digital and customer teams, etc.) to foster a seamless customer journey.
Lead the planning and execution of marketing tactical support, including:
- Collaborate with merchants on all information needed for creative style-outs and presentations including messaging and product priorities.
- Effectively communicate marketing plan details and deliverables to cross functional teams, ensuring seamless integration across digital and in-store channels for specific product priorities.
- Review all marketing assets to guarantee alignment with campaign objectives, providing timely and constructive feedback.
Conduct post-campaign analysis to measure effectiveness, extract key learnings, and optimize future planning.
Support the Director in fostering a collaborative and results-oriented marketing environment.

Skills You Will Need

Customer Champion: Ability to deeply understand consumer behavior, preferences, and trends to build meaningful connections with them.

Brand and Merchant Partnership: Proficiency in forging integrated partnerships between brands and merchants to amplify marketing efforts and drive business growth.

Marketing Planning and Execution: Competence in developing marketing plans aligned with sales targets and business goals and executing them effectively.

Multi-Channel Marketing: Experience in deploying marketing strategies across various channels, with a focus on experiential, digital, social media, and content marketing.

Experiential Marketing: Capability to create buzz in the market through experiential activations, including events, pop-ups, and immersive brand experiences.

Creativity with Data-Driven Decision Making: Ability to balance creativity with insights and data analysis to inform marketing strategies and decisions effectively.

End-to-End Consumer Journey: Skill in continuously evolving the consumer journey, ensuring engagement with the right audience through appropriate channels at the right times.

Collaboration and Coordination: Ability to coordinate with cross-functional teams such as merchants and fashion offices to synchronize product priorities and messaging.

Industry Expertise: Understanding of the retail marketing space, including the ability to bring different brands to life for respective shoppers.

Who You Are

This role involves performing essential job functions such as communication, collaboration, and use of office and computer systems. Responsibilities include the ability to access and review written and electronic information, and to move within the work environment and interact with workplace materials as needed to carry out job responsibilities.

What We Can Offer You

Join a team where work is as rewarding as it is fun! We offer a dynamic, inclusive environment with competitive pay and benefits. Enjoy comprehensive health and wellness coverage and a 401(k) match to invest in your future. Prioritize your well-being with paid time off and eight paid holidays. Grow your career with continuous learning and leadership development. Plus, build community by joining one of our Colleague Resource Groups and make a difference through our volunteer opportunities.

Some additional benefits we offer include:

Performance-based incentives
Annual merit review
Employee Assistance Program with mental health counseling and legal/financial advice

Access the full menu of benefits offerings here .

About Us

This is a great time to join Macy’s! Whether you’re helping a customer find the perfect gift, streamlining operations in one of our distribution centers, enhancing our online shopping experience, buying in-style and on-trend merchandise to outfit our customers, or designing a balloon for the Thanksgiving Day Parade, we offer unique opportunities to be part of some of the most memorable moments in people’s lives.

This job description is not all-inclusive. Macy's, Inc. reserves the right to amend this job description at any time. Macy's, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.

Job Info