Director of Advertising & Creative Strategy

Grand Casino Mille Lacs; Onamia (MN); On-site; USD 140,000 - 210,000; Full time

Benefits offered by this job

Medical benefits

401(k) with match

Tuition reimbursement

Paid parental leave

Generous PTO

Job summary

Grand Casino Mille Lacs/Hinckley seeks a Director of Advertising and Creative Services to lead enterprise advertising across two properties. You’ll translate objectives into integrated campaigns, oversee a hybrid in-house model, and drive brand consistency, performance, and compliance.

You’ll partner with property leadership, develop associates, and manage budgets, ensuring bold, guest-centered campaigns that meet brand standards and business goals.

Qualifications

• Education: Bachelor’s degree in Marketing, Advertising, Communications, Design, Business, or related field preferred. An associate degree with relevant experience will be considered.
• Experience: 5+ years in advertising, creative services, integrated marketing, media, or brand management.
• Leadership: 2+ years leading people or cross-functional projects.
• Campaign + Agency Experience: Led or contributed to campaigns from brief to review with agencies/partners.
• Creative Portfolio: Portfolio or samples will be requested.
• Skills: Strong creative judgment, business acumen, project/workflow management, presentation & executive communication.
• Technical Knowledge: Proficiency across digital, social, email/SMS, paid media, print, broadcast, on-property channels and DAM/marketing tools.
• Licensing: Must secure and maintain a Gaming Regulatory Authority license; DGRs compliance.
• Preference: Mille Lacs Band Member and American Indian preference in hiring.

Responsibilities

• Leadership + Business Partnership: Lead Advertising and Creative Services as a shared service for Mille Lacs and Hinckley.
• Advertising + Creative Direction: Set vision and standards for all channels and campaigns.
• Creative Operations + Agency Management: Manage intake, briefs, resources, and agency/vendor relationships.
• Budget + Performance + Compliance: Define KPIs, manage budgets, and ensure compliant, value-driven campaigns.

Skills

Leadership

Strategic thinking

Executive communication

Project management

Agency coordination

Education

Bachelor's degree in Marketing

Associate degree acceptable

Tools

Project management software

Marketing analytics tools

Job description

Grand Casino Mille Lacs/Hinckley seeks a Director of Advertising and Creative Services to lead enterprise advertising across two properties. You’ll translate objectives into integrated campaigns, oversee a hybrid in-house model, and drive brand consistency, performance, and compliance.

You’ll partner with property leadership, develop associates, and manage budgets, ensuring bold, guest-centered campaigns that meet brand standards and business goals.