Marketing Strategist — Brand, Digital Growth & Analytics

Grand Casino Mille Lacs & Hinckley

Onamia (MN)

Hybrid

USD 70,000 - 110,000

Full time

2 days ago

Be an early applicant

Application generator

Get a reply from this employer — a resume and cover letter tailored to exactly what they’re hiring for.

Get past ATS filters

Benefits offered by this job

Medical, dental, vision benefits

401(k) with employer match

Tuition reimbursement

Paid parental leave

Generous PTO and holidays

Job summary

Grand Casino Mille Lacs/Hinckley is seeking a Marketing Strategist to support digital and traditional marketing efforts and to build a best-in-class center of excellence for Grand Casino. You’ll drive brand, audience, and guest engagement across channels.

You’ll manage campaigns across web, app, email, SMS, social, paid media, and PR, overseeing scope, schedule, KPIs, and quality, while providing strategic consultation to internal partners. Hybrid schedule in Minnesota.

Qualifications

Education: Bachelor’s degree in Marketing, Advertising, Communications, or related field.
Experience: 3+ years of paid digital marketing and social media experience; 3+ years traditional marketing.
Leadership: 2+ years leading or supervising others.
Analytics: 3+ years of data-driven analysis and reporting.
Technical: Salesforce Marketing Cloud and familiarity with social media platforms; SEO best practices.

Responsibilities

Brand + Marketing Strategy: align campaigns with brand strategy to attract Guests and build awareness.
Digital Content + Social Media: create content, manage social strategy, and respond to guest feedback.
Search + Analytics: manage SEO, analytics, and reporting to improve performance.
Team Leadership + Development: supervise and coach the Digital Content & Email Specialist and Social Media team.
Collaboration + Project Delivery: manage scope, schedule, KPIs, and cross-department partnerships.