Marketing Strategist - Associate

Barkley&Co; New York (NY); On-site; USD 65,000 - 80,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

401K match

Job summary

Barkley&Co, located in the NYC Garment District, seeks a Marketing Strategist to join our Strategy & Analytics department. The successful candidate will execute campaigns across email, social, and influencer channels, ensuring strong growth for our healthcare and wellness clients.

This role involves managing content calendars, analyzing campaign success, and collaborating closely with senior strategists. We're offering a salary band of $65-80K, with the potential for advancement to Senior Strategist in 12-18 months.

Qualifications

• Experience in building and executing email campaigns that generate revenue.
• Ability to manage content across multiple marketing channels.
• Understanding of influencer marketing and the creator economy.

Responsibilities

• Execute email marketing campaigns across different brands.
• Analyze performance data to report on campaign success.
• Manage content calendars for multiple clients.

Skills

Email campaign management

Copywriting

Social media management

Influencer outreach

Data analysis

Content calendar management

Tools

Klaviyo

Shopify

Google Analytics 4

Meta Ads Manager

Job description

The Challenge

Our clients are scaling and need someone who can execute fast while thinking strategically. We need a hands‑on strategist who can jump from writing email copy to analyzing campaign performance to building influencer briefs — all in the same day. This isn't a PowerPoint job. It's for someone who wants to build campaigns that drive real growth for healthcare and wellness brands. Without this role, our senior team stays stuck in execution instead of strategy, and our clients' marketing becomes disconnected across channels.

What You'll Own

• Campaign execution across email, social, and influencer channels
• Content calendar management that keeps multiple brands on track
• Email campaigns from copy to design to deployment
• Social content creation and community management
• Influencer briefs, outreach, and partnership proposals
• Performance reporting that tells the story behind the numbers
• Day‑to‑day problem solving that keeps accounts moving

How You'll Know You're Winning

• Your campaigns are driving measurable growth for clients
• Senior strategists trust you to handle client work independently
• You're managing multiple brand calendars without missing beats
• Email campaigns you build hit 30%+ open rates consistently
• Clients mention you positively in feedback calls
• You've freed up senior team to focus on strategy vs firefighting

Day-to-Day Impact

Real week snapshot:

• Monday: Build three email campaigns for different brands in Klaviyo
• Tuesday: Pull social performance data and create weekly reports
• Wednesday: Write influencer briefs and partnership proposals
• Thursday: Join client calls to present content calendars
• Friday: Design social assets in Canva and schedule posts

90% execution, 10% strategy. You're the person who makes ideas happen.

Requirements / Your Background

• You've built and deployed real email campaigns that drove revenue
• You've managed content calendars across multiple channels
• You've worked with influencers and understand the creator economy
• You can write copy, design basic assets, and analyze performance data
• You are comfortable with marketing platforms (Klaviyo, Shopify, GA4, Meta Ads Manager)
• You've presented to clients and can explain performance in business terms
• You understand that profitable growth beats vanity metrics every time

Our Operating Style

We're ex‑founders who built and sold our own companies, so we operate differently. No bureaucracy, no hand‑holding, no "that's not my job" attitudes. You will work directly with Strategy and Account Directors, getting exposed to how we think about growth holistically. We focus on healthcare and wellness brands, which means compliance matters but also that we market products that actually help people. Small team, high standards, real impact on client growth.

Benefits

Health, dental, vision, and 401K match

The Role & Growth Path

Title: Marketing Strategist

Band: $65-80K

Department: Strategy & Analytics

Reports to: Strategy Director / Account Director

Growth Path: In 12-18 months, success here leads to Senior Strategist ($80-100K)

Setup: MacBook Pro, noise‑cancelling headphones, and the best kit to do your best work

Location: In‑office, NYC Garment District

Start: ASAP