Marketing Strategist

Zabota; United States; Remote; USD 70,000 - 100,000; Full time

Job summary

Join a fast-growing marketing agency as a Marketing Strategist to enhance customer retention through effective email marketing campaigns. Work collaboratively with teams to strategize and implement innovative campaigns aimed at maximizing client revenue and improving KPIs, all in a fully remote role!

Qualifications

• Proven experience in lifecycle retention marketing.
• Hands-on experience in full email campaign workflow.
• Exceptional attention to detail and meticulous campaign accuracy.

Responsibilities

• Gather info and content for campaigns from clients.
• Increase customer satisfaction and campaign success.
• Manage email marketing platform accounts for clients.

Skills

Attention to Detail

Communication

Innovation

Customer Retention

Analytical Skills

Tools

Klaviyo

Email Marketing Platforms

Job description

JD (TF) // Marketing Strategist for a retail retention company

Candidates must have hands-on experience in email and retention marketing. Submission must include email marketing design examples.

About Us:

We are a fast-growing marketing agency specializing in B2C customer retention and customer analytics. Our goal is to provide email marketing campaigns based on strong data that drive our clients' customer loyalty and experience.

About the Role:

Join our team as a Marketing Strategist, where you'll work with our Marketing Team, Creative Team, and Data Team to implement custom strategies that increase customer retention using email marketing. This involves following our playbook for campaigns that produce results according to our services and scope, as well as innovating new campaign ideas based on the data we analyze and using your technical marketing knowledge to increase KPIs.

If you love customer retention, have extreme attention to detail, and are a chess player with strategies, we want to meet you.

Mission for Marketing Strategist

To maximize client revenue by:

Increasing campaign revenue results

Following our playbook for our standard campaign strategies

Exploring innovative messaging methods

Building and managing client relationships during check-in meetings

Identifying new client pain points and implementing possible solutions

Building trust with our clients by being seen as the expert marketer

Key Responsibilities:

Communicate with clients to gather info and content for campaigns

Increase customer satisfaction and campaign success

Present monthly report presentations with confidence

Collaborate with designers to strategize on-brand, high-converting email designs

Analyze results and drive record-breaking numbers

Utilize a variety of email marketing platforms for all clients

Implement end-to-end campaigns, including copywriting and email building

Manage email marketing platform accounts for 7-8 figure stores

Conduct research and analysis on store/brand background, products, and customers

Design and manage post-purchase email flows

Conduct A/B tests and optimize email campaigns

Maintain list quality through detailed checks

Qualifications:

Retention Marketing Experience: Proven experience in lifecycle retention marketing is a must, with a deep understanding of churn, customer lifecycle, and marketing funnels, focusing on email marketing campaigns and adapting to various brand styles.

Marketing Fundamentals: Advanced knowledge of marketing theories and methods, including retention strategies, lifecycles, and key marketing principles.

Proven Experience with Email Marketing: Hands-on experience in full email campaign workflow, strategizing, segmenting, coordinating design & content, creating the campaign in an ESP with a drag & drop builder, checking for mistakes, scheduling campaigns, evaluating effectiveness, and adjusting strategies based on results.

Attention to Detail: Exceptional attention to detail and a meticulous approach to campaign accuracy, audience segmentation, and email marketing fundamentals.

• Technical Skills:

  • Proficiency in Klaviyo and similar platforms

  • Copywriting experience

  • Familiarity with image formats (JPEG, PNG, GIF, WebP)

Communication: Excellent written, verbal, and presentation skills in English. Ability to confidently present results to internal teams and clients.

Innovation: Ability to suggest and implement new email methods and tools.

AI Tools: Experience with AI tools for possible integration into campaigns while maintaining a strong human touch.

Evaluation Metrics:

Client Retention

Email Campaign Performance

Client revenue increases & KPI improvements

Knowledge and Proficiency

What's In It For You?

Full time fully remote role

Working hours: 9am-5pm EST

Freelance contract (you’re responsible for your own taxes)

Recruitment Process

Initial interview with Zabota team

Interview with the client

Second interview and/or test task (if required)