Marketing Sr. Analytics Partner

Athene; West Des Moines (IA); On-site; USD 70,000 - 90,000; Full time

Job summary

Athene is seeking an innovative Marketing professional to join our team. This role involves supporting the administration of marketing data, managing audience lists, and collaborating on data-driven marketing strategies.

Applicants should have a Bachelor's in a relevant field and over 4 years of experience in marketing analytics. Skills in SQL, Microsoft Excel, and data visualization tools like Tableau or Power BI are essential. Join us in making a data-centric impact!

Qualifications

• 4+ years of relevant experience in marketing data or analytics.
• Experience with relational databases and data merging.
• Strong organizational skills for managing multiple tasks.

Responsibilities

• Oversee collection and management of marketing data.
• Create and manage audience lists for campaigns.
• Collaborate with teams for data-driven marketing strategies.

Skills

Critical thinking

Problem-solving

Data analysis

Data mining

Relational databases

Data visualization

Marketing analytics

Microsoft Excel

AI integration

Education

Bachelor’s degree in Statistics, Mathematics, Data Analytics, Finance, Economics, or Business

Tools

SQL

Tableau

Power BI

Google Analytics

Job description

Purpose

We are driven to do more. More for our customers and the financial professionals who offer our products. Athene is seeking an innovative and motivated professional to join our collaborative Marketing team that uses data & insights to inform strategic & targeted marketing campaigns. In this role, you'll support the administration & maintenance of marketing data, audiences, and campaign lists that enable the execution of targeted, effective programs.

Accountabilities

• Oversee and participate in the collection, management, and dissemination of internal & external data to support Marketing campaign & database initiatives.
• Create, manage, and audit audience lists and segments for email, direct mail, call, event, and advertising campaigns.
• Gather requirements and selection criteria, and where appropriate make recommendations for audience targeting and segmentation.
• Ensure all campaign lists are compliant with the applicable marketing preferences & restrictions of each distribution partner.
• Apply strong data analysis and problem‑solving skills to tackle complex challenges around data & list management.
• Collaborate with cross‑functional team members to generate ideas and recommendations that combine analytical, marketing, and business thinking.
• Maintain detailed documentation for all processes, including management of a marketing data dictionary.
• Support analysis and reporting of digital marketing & media initiatives.
• Identify, define, and implement new process improvement opportunities where applicable.
• Show strong understanding of data governance to ensure best practices are followed relating to business intelligence deployment, delivery, and security.

Qualifications and Experience

• Bachelor’s degree in Statistics, Mathematics, Data Analytics, Finance, Economics, Business, or equivalent, plus 4+ years of relevant experience.
• Excellent critical thinking and problem‑solving skills.
• Experience with relational databases and ability to merge and analyze data from various sources and differing formats.
• Data mining experience in coding SQL with a minimum of 3 years using analytical tools.
• Experience with Tableau, Power BI, or another data visualization tool.
• Experience with various marketing analytics tools and measures, including Google Analytics, CRM & CDP platforms, and performance metrics for traditional and digital media.
• Advanced proficiency in Microsoft Excel.
• Strong organizational skills and the ability to manage multiple projects and tasks simultaneously and deliver solutions on time and within requirements.
• Experience incorporating AI, such as Claude, ChatGPT, or Copilot, into data & analytics workflows.

Equal Opportunity Statement

Athene is committed to inclusion and is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, marital status, sexual orientation, veteran status, or any other status protected by federal, state, or local law.