Marketing Specialist - Social Media

Rally House; Lenexa (KS); On-site; USD 55,000 - 70,000; Full time

Job summary

Rally House is seeking a Marketing Specialist - Social Media to execute our organic social media strategy across national, regional, and store-level channels. You will plan, publish, and monitor content tied to sports moments, product launches, and community programs, collaborating with multiple teams to drive brand awareness and store traffic.

The role emphasizes creating engaging social content, staying on-trend with sports culture, and engaging with the online community.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, or a related field preferred.
• 0-2 years of experience in social media marketing, digital marketing, communications, content creation, or a related field preferred.
• Experience creating content for social media through coursework, internships, freelance work, or professional roles preferred.
• Experience in sports, retail, entertainment, or another fast-paced consumer environment preferred.

Responsibilities

• Support the execution of Rally House's organic social media strategy across national, regional, and store-level channels.
• Assist with social content planning, scheduling, and quality control across Instagram, TikTok, Facebook, X, and emerging channels.
• Create and curate engaging social content for sports moments, product launches, seasonal initiatives, store openings, and community programs.
• Monitor sports moments, social trends, platform updates, and competitor activity to identify timely content opportunities.
• Engage with the online community by responding to comments, messages, and mentions, and escalate customer concerns as needed.
• Collaborate with paid media, CRM, creative, ecommerce, merchandising, stores, and partnerships teams to align with broader marketing priorities.

Skills

Engaging written and visual content

Social media analytics

Cross-team collaboration

Written and verbal communication

Trend awareness

Organizational skills

Platform knowledge (Instagram, TikTok,

Education

Bachelor's degree in Marketing, Communications, Journalism, or a related field

Job description

Rally House is where fans celebrate the teams, traditions, and communities they love. Every day is an opportunity to create memorable experiences that bring fans closer to the moments and teams they care about most. Behind it all is a team fueled by energy, passion, and hometown pride. As we continue to grow, we're looking for team members who are excited to help shape the future of Rally House, deliver exceptional experiences, and make every fan feel right at home.Job DescriptionThe Marketing Specialist - Social Media supports the day-to-day execution of Rally House's organic social media strategy across national, regional, and store-level channels. This role helps strengthen brand awareness, customer engagement, and store traffic through timely, relevant, and locally focused social content. This position collaborates with marketing, creative, ecommerce, merchandising, store, and partnerships teams to plan, publish, and monitor content tied to sports moments, product launches, seasonal initiatives, store openings, partnerships, and community programs.ResponsibilitiesSupport the execution of Rally House's organic social media strategy across national, regional, and store-level channelsAssist with social content planning, scheduling, and quality control across Instagram, TikTok, Facebook, X, and emerging channelsCreate and curate engaging social content for sports moments, product launches, seasonal initiatives, store openings, and community programsMaintain the social content calendar and help coordinate timely content needs, approvals, and asset collectionSupport localized social content by working with store teams, regional marketing, and creative partners to source photography, video, user-generated content, and fan storiesMonitor sports moments, social trends, platform updates, and competitor activity to identify timely content opportunitiesAssist with real-time and reactive content during live sports moments, trending topics, product drops, and key brand eventsEngage with the online community by responding to comments, messages, and mentions, and escalate customer concerns or brand reputation issues as neededSupport influencer, creator, ambassador, and campus initiatives through outreach, coordination, content tracking, and reportingCollaborate with paid media, CRM, creative, ecommerce, merchandising, stores, and partnerships teams to ensure social content aligns with broader marketing prioritiesEnsure social content follows Rally House brand standards, approved messaging, and platform best practicesSkills and KnowledgeAbility to create engaging written and visual content tailored to different audiences and platforms, Ability to review social media analytics and identify basic performance trends and opportunities, Creative mindset, attention to detail, and willingness to collaborate across teams, Effective written, verbal, and interpersonal communication skills, Strong awareness of social trends, sports culture, and real-time content opportunities, Strong organizational skills with the ability to manage multiple projects, deadlines, and shifting priorities, Working knowledge of major social media platforms, including Instagram, TikTok, Facebook, and XQualificationsBachelor's degree in Marketing, Communications, Journalism, or a related field preferred0-2 years of experience in social media marketing, digital marketing, communications, content creation, or a related fieldExperience creating content for social media through coursework, internships, freelance work, or professional roles preferredExperience in sports, retail, entertainment, or another fast-paced consumer environment preferredPhysical RequirementsAbility to operate a computer, keyboard, mouse, and other standard office equipmentAble to clearly view and read information on a computer screenOccasionally lift or move items up to 15 poundsLocationOn-site in Lenexa, KSPay Range$55,000.00 - $70,000.00