Market & Brand Strategy Management

University of Utah; Campus (IL); Presencial; USD 80 000 - 92 000; Tempo integral

Resumo da oferta

The David Eccles School of Business at the University of Utah seeks a Senior Manager, Marketing and Brand Strategy to serve as a strategic marketing partner for programs, departments, and school-wide initiatives.

Reporting to the Senior Director, Brand Strategy, Marketing, and Communications, the role leads integrated marketing strategies, builds trusted relationships, and translates objectives into measurable outcomes.

Qualificações

• Bachelor’s degree (or equivalent) plus 8 years of related work experience, or a Master’s degree (or equivalent) plus 6 years.
• Experience developing integrated marketing strategies across multiple channels and audiences.
• Strong writing and editing skills with the ability to translate objectives into clear marketing messages.

Responsabilidades

• Serve as the strategic marketing partner for assigned programs, departments, and school initiatives.
• Develop integrated marketing plans translating objectives into messaging, channels, and measures.
• Build relationships with school partners and provide strategic marketing counsel.
• Lead marketing initiatives from planning through cross-channel execution and measurement.
• Write marketing copy across channels including digital, email, web, social, and presentations.
• Provide strategic direction on creative work ensuring alignment with brand standards.
• Monitor marketing performance and recommend improvements based on analytics.

Conhecimentos

Strategic marketer

Business acumen

Audience-focused marketing

Messaging and copywriting

Marketing analytics

Relationship management

Communication skills

Project coordination

Formação académica

Bachelor’s degree or equivalent

Master’s degree or equivalent

Ferramentas

Asana

Descrição da oferta de emprego

Working Title Sr. Manager, Marketing and Brand Strategy

Career Progression Track M00

Track Level M4 - Senior Manager

FLSA Code

FLSA Code Administrative

Patient Sensitive Job Code? No

Standard Hours per Week 40

Full Time or Part Time? Full Time

Shift

Shift Day

Work Schedule Summary

Monday through Friday, 9:00 - 5:00 pm. Nights and weekends as needed.

VP Area

Academic Affairs

Department

02160 - School of Business M + C

Location

Campus

City

Salt Lake City, UT

Type of Recruitment

External Posting

Pay Rate Range

$80,000-$92,000

Close Date

11/18/2026

Job Summary

The David Eccles School of Business is seeking an experienced and collaborative Senior Manager, Marketing and Brand Strategy to serve as a strategic marketing partner for assigned programs, departments, centers, institutes, and school-wide initiatives.

Reporting to the Senior Director, Brand Strategy, Marketing, and Communications, this role develops and leads integrated marketing strategies that advance school priorities, strengthen the Eccles brand, and engage key audiences. The Senior Manager will build trusted relationships with internal partners, translate business and program objectives into effective marketing strategies, and lead initiatives from planning through multi-channel execution and measurement.

The ideal candidate is a strategic marketer who combines strong business acumen with hands‑on execution. They will bring experience developing audience‑focused marketing strategies, shaping messaging and content, collaborating with creative and channel partners, and using performance insights to continually improve results.

Success in this role requires strong strategic thinking, communication, writing, relationship management, and organizational skills, as well as the ability to navigate a complex organization, manage multiple priorities, influence across teams, and turn strategy into high-quality, measurable marketing outcomes.

Responsibilities

• Serve as the strategic marketing partner for assigned programs, departments, centers, institutes, and school initiatives
• Develop integrated marketing plans that translate organizational objectives and audience needs into clear strategies, messaging, channels, tactics, and measures of success
• Build strong relationships with school partners while providing strategic marketing counsel and recommendations
• Identify marketing opportunities and challenges, define objectives and audiences, and develop strategies, messaging, channels, and tactics to achieve desired outcomes
• Lead marketing initiatives from planning through execution, coordinating work across multiple marketing channels and collaborating with content, creative, digital, communications, and other marketing colleagues
• Develop messaging and write marketing copy across channels, including advertising, digital, email, web, social media, presentations, and other marketing materials
• Provide strategic direction and feedback on creative work, ensuring design, messaging, and execution effectively advance the marketing strategy and meet brand standards
• Manage multiple marketing initiatives simultaneously while ensuring quality, accountability, effective communication, and successful execution
• Ensure marketing and communications initiatives align with the David Eccles School of Business brand, messaging, strategic priorities, and quality standards
• Monitor marketing performance and recommend improvements based on analytics and organizational goals
• Collaborate across the Branding, Marketing, and Communications team to strengthen marketing effectiveness, consistency, and continuous improvement
• Lead and contribute to additional strategic initiatives and special projects as assigned

Minimum Qualifications

EQUIVALENCY STATEMENT : 1 year of higher education can be substituted for 1 year of directly related work experience (Example: bachelor’s degree = 4 years of directly related work experience).

Senior Manager, Market & Brand Strategy Management: Requires a bachelor’s (or equivalency) + 8 years or a master’s (or equivalency) + 6 years of directly related work experience

Preferences

• Experience working in higher education or other complex, matrixed organizations
• Agency experience or experience working with multiple partners, stakeholders, departments, or business units is a plus
• Significant professional marketing experience with demonstrated strategic responsibility for developing marketing strategies, not solely coordinating or executing marketing projects
• Experience developing and executing integrated marketing strategies across multiple channels and audiences
• Demonstrated ability to translate organizational goals and audience insights into clear marketing strategies and recommendations
• Demonstrated ability to build trusted relationships and serve as a strategic advisor to organizational leaders and stakeholders
• Strong understanding of brand management, messaging, content strategy, creative strategy, digital marketing, and integrated marketing
• Strong writing and editing skills with demonstrated ability to develop effective marketing copy and messaging
• Ability to evaluate creative work and provide clear, strategic direction and feedback on design, messaging, and execution
• Experience using marketing analytics and performance data to evaluate effectiveness and inform decision‑making
• Demonstrated ability to manage multiple priorities with strong organization, communication, and follow‑through
• Excellent written and verbal communication skills
• Experience with Asana or other project management platforms

Type

Special Instructions Summary

Additional Information

The University is a participating employer with Utah Retirement Systems (“URS”). Eligible new hires with prior URS service, may elect to enroll in URS if they make the election before they become eligible for retirement (usually the first day of work). Contact Human Resources at [phone] for information. Individuals who previously retired and are receiving monthly retirement benefits from URS are subject to URS’ post‑retirement rules and restrictions. Please contact Utah Retirement Systems at [phone] or [phone] or University Human Resource Management at [phone] if you have questions regarding the post‑retirement rules.
The position may require the successful completion of a criminal background check and/or drug screen.
The University of Utah values candidates who have experience working in settings with students and possess a strong commitment to improving access to higher education.
Veterans’ preference is extended to qualified applicants, upon request and consistent with University policy and Utah state law. Upon request, reasonable accommodations in the application process will be provided to individuals with disabilities.
Consistent with state and federal law, the University of Utah does not discriminate based upon race, ethnicity, color, religion, national origin, age, disability, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, pregnancy-related conditions, genetic information, or protected veteran’s status. The University does not discriminate on the basis of sex in the education program or activity that it operates, as required by Title IX and 34 CFR part 106. The requirement not to discriminate in education programs or activities extends to admission and employment. Inquiries about the application of Title IX and its regulations may be referred to the Title IX Coordinator, to the Department of Education, Office for Civil Rights, or both.
To request a reasonable accommodation for a disability or if you or someone you know has experienced discrimination or sexual misconduct including sexual harassment, you may contact the Director/Title IX Coordinator in the Office of Equal Opportunity and Title IX ( OEO ). More information, including the Director/Title IX Coordinator’s office address, electronic mail address, and telephone number can be located at the: University of Utah Non‑Discrimination page .
Online reports may be submitted at https://oeo.utah.edu

https://publicsafety.utah.edu/safetyreport/ This report includes statistics about criminal offenses, hate crimes, arrests and referrals for disciplinary action, and Violence Against Women Act offenses. They also provide information about safety and security‑related services offered by the University of Utah. A paper copy can be obtained by request at the Department of Public Safety located at 1658 East 500 South.
As per University of Utah policy 5-108: Transfer of Benefits Eligible Staff Members , a new hire to the University of Utah who is still serving a 12 month probationary period will not be hired into another University of Utah job (a transfer) until the successful completion of the probationary period.

Required fields are indicated with an asterisk (*).

Optional Documents

University Human Resource Management
250 East 200 South, Suite 125 Salt Lake City, UT 84111
Contact us: [phone] By Email: [e-mail]