Marketing Specialist II

Jewelers Mutual Group; Town of Dallas (WI); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Charitable gift matching

Volunteer time

Paid time off

401(k) retirement plan with matching

Job summary

Jewelers Mutual Group is seeking a Marketing Specialist II to lead cross-functional marketing initiatives that fuel enterprise growth and operational excellence. The role requires a self-starter with strong project management, superior communication, and the ability to analyze marketing performance to guide improvement.

You will mentor peers and align efforts across Marketing, Sales, and Enterprise teams to educate policyholders and pros about safety, security, and the value of Jewelers Mutual.

Qualifications

• Bachelor’s degree in marketing, communications, or related field.
• 4+ years in marketing with increasing responsibility and impact.
• Proven experience managing integrated campaigns and complex projects across cross-functional teams.
• Excellent PM and organizational skills.
• Excellent written and verbal communication skills.
• Strong analytical mindset and ability to interpret marketing metrics.
• Comfortable navigating ambiguity and shifting priorities.
• Understanding of marketing automation and lifecycle marketing.
• Experience with marketing automation tools (e.g. HubSpot, Salesforce).
• Attention to detail and ability to work independently and collaboratively.

Responsibilities

• Lead planning, execution, and optimization of multi-channel marketing campaigns with business units.
• Develop integrated campaign strategies aligned with objectives and customer segments.
• Track KPIs, report performance, and derive insights for improvements.
• Act as strategic liaison between Marketing and Sales, Product, Underwriting, and other teams.
• Translate business needs into marketing deliverables and enable sales tools.
• Oversee content creation including emails, social, videos, blogs, and resources.
• Lead long-form content creation to drive engagement and brand credibility.
• Support social media planning and execution to boost awareness.
• Ensure brand consistency across materials and touchpoints.
• Improve marketing processes using PM tools and software.
• Plan and execute events and tradeshows with promotion and follow-up.
• Manage campaign calendars and cross-team timelines.

Skills

Marketing strategy

Campaign management

Project management

Communication

Analytics

Marketing automation

HubSpot

Salesforce

CMS

CRM

Education

Bachelor's degree in marketing

Tools

HubSpot

Salesforce

Workfront

Monday.com

CMS

CRM

Job description

Summary

The Marketing Specialist II is responsible for proactive and strategic efforts to lead and execute cross-functional marketing initiatives that support enterprise growth and operational excellence. The ideal candidate is a self-starter with strong project management expertise, exceptional communication skills, and the ability to analyze marketing performance to deliver insights that guide continuous improvement. This position will take a leadership role in managing complex campaigns, mentoring peers, and driving strategic alignment across Marketing, Sales and Enterprise teams. Focus areas include (but are not limited to) strategizing and supporting sales efforts, educating policyholders and the industry in safety and security best practices, and informing prospects of the benefits of Jewelers Mutual.

The Marketing Specialist II is responsible for proactive and strategic efforts to lead and execute cross-functional marketing initiatives that support enterprise growth and operational excellence. The ideal candidate is a self-starter with strong project management expertise, exceptional communication skills, and the ability to analyze marketing performance to deliver insights that guide continuous improvement. This position will take a leadership role in managing complex campaigns, mentoring peers, and driving strategic alignment across Marketing, Sales and Enterprise teams. Focus areas include (but are not limited to) strategizing and supporting sales efforts, educating policyholders and the industry in safety and security best practices, and informing prospects of the benefits of Jewelers Mutual.

Why Jewelers Mutual

Since 1913 we’ve been committed to supporting the Jewelry industry and putting customers at the center of everything we do. With over a century of trusted expertise, we’re financially strong, forward-thinking, and driven by curiosity. Guided by our core values of Agility, Accountability, and Relevancy, we lead through innovation.

As a technology focused organization, we embrace cutting-edge tools and data-driven insights to continuously improve our products, services, and customer experience. Our mission is to be the industry’s most trusted advisor by investing in our people, adopting new technologies, and striving for excellence.

We’re dedicated to fostering growth through collaboration, powered by bold thinking, teamwork, and the passion of our people.

What You’ll Do

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Lead planning, execution, and optimization of multi-channel marketing campaigns in partnership with business units
• Develop integrated campaign strategies that align with organizational objectives and customer segments
• Track and report on campaign KPIs to evaluate performance, uncover insights, and recommend improvements
• Serve as a strategic liaison between Marketing and key stakeholders, including Sales, Product, Underwriting, and other enterprise teams.
• Translate business needs into marketing deliverables and collaborate on content development, lead generation, and sales enablement tools
• Oversee the development of compelling marketing content including email campaigns, social media, video scripts, educational resources, sales presentations and blogs
• Lead the creation of long-form content to drive engagement and brand credibility
• Support and contribute to social media planning and content execution across platforms to drive awareness and engagement
• Ensure brand consistency across all marketing materials and touchpoints
• Optimize marketing processes and project requests using project management tools and software
• Assist in planning and execution of marketing support for industry events and tradeshows, including event promotion, onsite branding, and post-event follow-up
• Manage campaign calendars and coordinate timelines to meet project milestones across teams
• Identify process gaps, propose solutions, implement best practices to improve marketing execution
• Analyze marketing performance data and derive actionable insights to support decision-making and resource allocationProvide recommendations to refine targeting, creative, and messaging strategies across marketing channels
• Act as a resource and mentor to Marketing Specialists and interns, helping guide prioritization and best practices
• Step in to lead projects or initiatives during times of high-priority execution or team bandwidth constraints

Minimum Qualifications

• Bachelor’s degree in marketing, communications, or related field
• 4+ years in marketing experience, with a demonstrated track record of increasing responsibility and impact
• Proven experience managing integrated marketing campaigns and complex projects across cross-functional teams
• Excellent project management and organizational skills
• Excellent written and verbal communication skills
• Strong analytical mindset and ability to interpret marketing performance metrics
• Comfortable navigating ambiguity and adapting to shifting priorities
• Understanding marketing automation and customer lifecycle marketing
• Experience with marketing automation tools (e.g. HubSpot, Salesforce)
• Attention to detail
• Ability to work independently and collaboratively
• Consistently able to meet project objectives and deadlines
• Understanding of insurance terms and concepts
• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
• Experience with marketing automation tools, campaign performance and project management systems (e.g. Workfront, Monday.com or similar)
• Ability to become proficient with internal systems including CMS, CRM, and analytics platforms

Preferred Qualifications

• Property/casualty insurance background and jewelry industry experience
• Familiarity with social media management tools

What We Offer You

• Community & Giving: Benefit from 50% charitable gift matching and paid volunteer time to support nonprofit causes.
• Great Place to Work Certified: Join a team recognized for an environment of innovation and growth.
• Collaborative Culture: Work alongside talented, passionate peers who value ownership and continuous learning.
• Competitive Compensation & Benefits: Includes performance bonuses, generous paid time off, and a top-tier retirement program with 401(k) matching and additional company contributions.

Accessibility and Accommodations

We are committed to providing an inclusive and accessible recruitment process. If you require accommodation at any stage of the application or interview process, please let us know by contacting [e-mail].