Marketing Specialist

Socket.dev; Tampa (FL); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Health Coverage

401(k) Matching

Total Well-Being

Job summary

Mad Mobile in Tampa, FL is seeking a Marketing Specialist to lead strategy, content creation, and analytics across our marketing programs. The role focuses on go-to-market campaigns, market research, and effective messaging for both digital channels and events.

The ideal candidate has 3+ years in marketing, strong writing and production skills, and experience with HubSpot and Adobe Creative Suite. This in-office role supports our growth in retail and hospitality tech.

Qualifications

• 3+ years of marketing, communications, branding, and content creation experience.
• Strong written and visual communication across formats.
• Experience translating market research into campaign strategy.
• Working knowledge of SEO and social media algorithm best practices.

Responsibilities

• Develop innovative marketing campaigns and go-to-market strategies.
• Present campaign recommendations to management and track launches.
• Create and produce content including copy, visuals, and video.
• Analyze campaign performance and optimize materials for SEO and social platforms.
• Contribute to outbound and inbound marketing activities and events planning.

Skills

Marketing Strategy

Content Creation

Performance Analytics

Branding

Tools

HubSpot

Adobe Creative Suite

Job description

Mad Mobile is an AI-driven software development company headquartered in Tampa, FL, revolutionizing the restaurant and enterprise retail industries. Our innovative solutions empower businesses to enhance customer experience, streamline operations, and drive growth through cutting-edge technology. From mobile ordering and payments to advanced point-of-sale systems, our AI-driven approach helps industry leaders stay ahead in an ever-evolving digital world. As a fast-growing organization, we foster a collaborative, dynamic, and inclusive culture dedicated to delivering exceptional value to our clients and employees. Join us in shaping the future of retail and hospitality through intelligent, technology-driven innovation.

Location: Tampa, FL (5 days in-office)

NOTE: Must be authorized to work in the U.S. without any sponsorship now or in the future.

The Marketing Specialist should be able to successfully manage the following responsibilities:

Strategy & Go-to-Market

• Developing innovative marketing campaigns and strategies to reach the target audience
• Present campaign recommendations to management
• Tracking upcoming product and feature launches
• Develop and execute go-to-market strategies and campaigns for new products
• Conduct market research to identify customer trends, competitor offerings, and demographic data
• Discover effective marketing and promotional channels, including media platforms to be used to relay product messages to customers

Content Creation & Production

• Designing visual campaign elements
• Capturing and editing video for marketing campaigns
• Writing copy for social media posts, online advertisements, marketing emails, blog posts, and websites

Performance, Optimization & Analytics

• Investigate the performance of marketing campaigns and strategies through evaluating key performance metrics
• Optimizing marketing materials for search engines and social media algorithms
• Using data analytics to track progress and refine marketing materials
• Help in outbound and inbound marketing activities by displaying expertise in certain areas such as events planning, advertising, optimization, and content development

Requirements

• 3+ years of marketing, communications, branding, and content creation experience
• HubSpot experience
• Enterprise-level experience
• Proficiency with design and video production tools capable of producing vector graphics, EPS, PNG, JPEG, GIF, and MP4 output (e.g., Adobe Creative Suite)
• Strong project management skills, with the ability to independently drive multiple go-to-market initiatives to completion
• Experience conducting market research and translating findings into campaign strategy
• Working knowledge of SEO and social media algorithm best practices
• Experience using data analytics to measure and refine campaign performance
• Strong written communication skills across formats, including social, email, blog, and web copy
• Comfort presenting campaign strategy, recommendations, and performance results to leadership
• Demonstrated understanding of how branding, content, and strategy work together

Our core values:

Customer – WEbelieve that our customers deserve the best from us every day.

Accountability – WEtake ownership and make things happen.

Teamwork – WEwin as a team and have fun doing it.

Innovation – WEinnovate, inspire, ignite the future!

Integrity – WEare honest, ethical, and trustworthy.

Mad Mobile Benefits:

We offer a highly competitive benefits package designed to support our employees' health, financial well-being, and future growth.

• Health Coverage: 90% company-paid premiums for medical, dental, and vision under our HDHP plan, or a robust buy-up plan with 60% company coverage.
• Retirement Savings: 401(k) with a matching contribution of up to 4%, fully vested from day one.
• Total Well-Being: Additional benefits and resources to help you and your family thrive at work and at home.

At Mad Mobile, we are not only building the future of in-store experiences, but we are also investing in building exceptional teams.

EEOC Statement

Mad Mobile is an equal opportunity employer. Applicants will not be discriminated against because of race, color, creed, sex, sexual orientation, gender identity or expression, age, religion, national origin, citizenship status, disability, ancestry, marital status, veteran status, medical condition, or any protected category prohibited by local, state or federal laws.