Marketing Specialist – DMC

Outside Brands; Hilton Head Island (SC); On-site; USD 60,000 - 80,000; Full time

Benefits offered by this job

Medical and dental insurance

Paid time off (PTO)

Paid holidays

Employee discounts across Outside’s’’s

Experiences on boats, kayaks, and padd

Job summary

Outside Brands seeks a Marketing & Social Media Specialist to lead marketing execution for Outside DMC and leadership programs. You will craft engaging content, manage social channels, and develop materials to drive bookings while supporting partnerships and events.

You’ll coordinate campaigns, attend programs for media capture, and ensure consistent brand messaging across channels. A three-year mark in marketing or related field and strong writing are required.

Qualifications

• Three years of relevant marketing experience, preferably in destination management or hospitality.
• Strong writing and storytelling skills with ability to tailor messaging for different audiences.
• Experience with LinkedIn, email marketing, content creation, and campaign coordination.

Responsibilities

• Tell the Outside story via social media, emails, and content that showcases destinations and outcomes.
• Manage day-to-day social media, especially LinkedIn, for corporate clients and partners.
• Maintain a marketing calendar aligned with booking cycles and events.
• Capture testimonials and visuals from programs with proper permissions.
• Develop presentations and sales materials to support partnerships and bookings.
• Convey how experiences support teamwork, connection, and growth.
• Support trade shows, events, and partnerships with marketing resources.
• Track campaign engagement and leads to improve future efforts.
• Keep all messaging aligned with Outside’s values: Safety, Passion, Excellence, Sustainability, Teamwork.

Skills

Marketing experience

Storytelling

Social media management

Content creation

Campaign coordination

Presentation skills

Education

Degree in marketing or communications

Tools

Canva

Adobe Creative Suite

CRM systems

Job description

Description

Turn exceptional experiences into compelling stories.

At Outside Brands, our mission is “To enrich lives by connecting people to exceptional places, products, and experiences.” We’re looking for a creative, organized marketing professional who can bring that mission to life through engaging content, thoughtful campaigns, and meaningful connections.

As our Marketing & Social Media Specialist, you’ll lead day-to-day marketing execution for Outside DMC, our destination management business, and our team and leadership development programs. From memorable corporate events to experiences that help teams grow, you’ll tell the stories that inspire organizations to connect with Outside.

Reporting to the Director of Marketing, you’ll work closely with sales, operations, and program teams to reach meeting planners, corporate decision-makers, hospitality partners, and human resources leaders.

What You’ll Do

• Tell the Outside story. Create engaging social media posts, email campaigns, website content, case studies, and program highlights that showcase our destinations, experiences, and client outcomes.
• Build our business presence. Manage day-to-day social media, with an emphasis on LinkedIn and other channels that connect us with corporate clients and hospitality partners.
• Bring campaigns to life. Maintain a marketing calendar aligned with group booking cycles, corporate planning timelines, destination events, and program opportunities.
• Capture the experience. Attend selected programs and events to gather photography, video, testimonials, and stories, securing appropriate permissions.
• Support sales and partnerships. Develop presentations, sales sheets, proposal materials, and other resources that help turn interest into bookings.
• Make program benefits clear. Partner with our team and leadership development staff to communicate how experiences support teamwork, connection, and growth.
• Extend our reach. Coordinate marketing support for trade shows, networking events, familiarization visits, and strategic partnerships.
• Measure and improve. Track campaign engagement, inquiry sources, qualified leads, and available booking results to guide future efforts.
• Protect the brand. Keep messaging and materials accurate, consistent, and true to Outside’s values: Safety, Passion, Excellence, Sustainability, and Teamwork.

Excellent Benefits & Outside Perks

We offer excellent benefits, including medical and dental insurance, retirement benefits, paid time off (PTO), and paid holidays. You’ll also enjoy exceptional employee discounts across Outside Brands’ businesses, including retail merchandise and leisure experiences—plus opportunities to enjoy our boats, kayaks, and paddleboards. It’s a chance to experience firsthand the places, products, and adventures that make Outside special.

Requirements

What You’ll Bring

• Approximately three years of relevant marketing experience, preferably in destination management, hospitality, corporate events, business‑to‑business services, or professional development.
• Strong writing and storytelling skills, with the ability to tailor messaging to different audiences.
• Experience with LinkedIn, email marketing, content creation, and campaign coordination.
• The ability to create polished presentations, sales materials, and digital content.Working knowledge of Canva or Adobe Creative Suite, website content systems, and marketing analytics; familiarity with CRM systems is a plus.
• Strong organization, attention to detail, and the ability to manage multiple projects and deadlines.
• A degree in marketing, communications, or a related field, or equivalent practical experience.
• A humble, hungry, and smart approach—you collaborate well, take initiative, and bring thoughtful ideas to the team.

Why Outside Brands?

Your work will connect people with experiences that create lasting memories and stronger teams. You’ll have opportunities to get out from behind the screen, see our programs in action, and help shape how we share them with the world.

We offer a comprehensive benefits package for eligible full‑time employees, including medical and dental insurance, retirement benefits, paid time off, and paid holidays. Team members also enjoy employee discounts across Outside’s businesses and access to experiences on our boats, kayaks, and paddleboards, subject to company policies and availability.