Marketing & Social Media Storyteller for Experiences

Outside Brands; Hilton Head Island (SC); On-site; USD 60,000 - 80,000; Full time

Benefits offered by this job

Medical and dental insurance

Paid time off (PTO)

Paid holidays

Employee discounts across Outside’s’’s

Experiences on boats, kayaks, and padd

Job summary

Outside Brands seeks a Marketing & Social Media Specialist to lead marketing execution for Outside DMC and leadership programs. You will craft engaging content, manage social channels, and develop materials to drive bookings while supporting partnerships and events.

You’ll coordinate campaigns, attend programs for media capture, and ensure consistent brand messaging across channels. A three-year mark in marketing or related field and strong writing are required.

Qualifications

• Three years of relevant marketing experience, preferably in destination management or hospitality.
• Strong writing and storytelling skills with ability to tailor messaging for different audiences.
• Experience with LinkedIn, email marketing, content creation, and campaign coordination.

Responsibilities

• Tell the Outside story via social media, emails, and content that showcases destinations and outcomes.
• Manage day-to-day social media, especially LinkedIn, for corporate clients and partners.
• Maintain a marketing calendar aligned with booking cycles and events.
• Capture testimonials and visuals from programs with proper permissions.
• Develop presentations and sales materials to support partnerships and bookings.
• Convey how experiences support teamwork, connection, and growth.
• Support trade shows, events, and partnerships with marketing resources.
• Track campaign engagement and leads to improve future efforts.
• Keep all messaging aligned with Outside’s values: Safety, Passion, Excellence, Sustainability, Teamwork.

Skills

Marketing experience

Storytelling

Social media management

Content creation

Campaign coordination

Presentation skills

Education

Degree in marketing or communications

Tools

Canva

Adobe Creative Suite

CRM systems

Job description

Outside Brands seeks a Marketing & Social Media Specialist to lead marketing execution for Outside DMC and leadership programs. You will craft engaging content, manage social channels, and develop materials to drive bookings while supporting partnerships and events.

You’ll coordinate campaigns, attend programs for media capture, and ensure consistent brand messaging across channels. A three-year mark in marketing or related field and strong writing are required.