Marketing Specialist - Digital

Great Garden Plants, Inc.; Grand Haven (MI); On-site; USD 45,000 - 55,000; Full time

Benefits offered by this job

Health insurance

401k plan

Paid time off

Full benefit package

Job summary

Great Garden Plants, Inc. is seeking a Marketing Specialist - Digital to develop, test, and maintain campaigns across social media, Google, YouTube, streaming, and other platforms to maximize brand awareness and product sales.

You will collaborate with the marketing team to craft ads, assets, and strategies that align with our brand and business goals. The role requires 4-year degree in business or marketing and 2–4 years experience in digital marketing, with strong analytics and Excel skills.

Qualifications

• 4 yr. degree in business or marketing and two to four years of increasing relevant experience in digital marketing.
• Experience with Google Analytics, Performance Max, Merchant Center, and Meta Business Manager.
• Organizational, interpersonal, and computer skills, especially Microsoft Excel.
• Must possess the ability to lift, carry, or otherwise move 30 pounds.

Responsibilities

• Create, test, place, and manage digital marketing and CPC campaigns to maximize product demand, sales, ROAS, and brand awareness using search engines, social media, etc., for our brands.
• Develop and execute strategies to increase traffic, engagement, conversions, product awareness, and overall campaign effectiveness.
• Monitor campaign performance and identify opportunities for improvement.
• Maintain and analyze sales, traffic, advertising, and customer data to inform strategy and tactics.
• Allocate and adjust digital advertising budgets to ensure funds are being spent effectively and efficiently.
• Conduct A/B testing of ads, audiences, messaging, landing pages, and other campaign elements.
• Troubleshoot performance issues and identify solutions when campaigns are not performing as expected.
• Manage digital advertising accounts and platforms, including campaign setup, targeting, audience development, keyword management, bidding, budgets, creative, tracking, and ongoing optimization.
• Collaborate with the marketing team to develop digital advertising creative, promotional assets, messaging, campaigns, and content that align with brand standards and business goals.
• Work with outside partners on additional digital marketing strategies and opportunities.
• Stay current on digital marketing trends, platform changes, emerging technologies, and industry best practices, and recommend new strategies, tools, or channels that may benefit the company.
• Perform special projects, as assigned.

Skills

Digital marketing

Microsoft Excel

Education

Bachelor's degree in business or marketing

Tools

Google Analytics

Performance Max

Merchant Center

Meta Business Manager

Google Ads

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Marketing Specialist - Digital

Full Time Professional Grand Haven, MI, US

Develop, conduct, test, and maintain ongoing marketing campaigns on social media, Google, YouTube, streaming, and other digital platforms to maximize interactions, views, and product and brand awareness for Great Garden Plants and affiliated sites. Work with the marketing department to create digital ads and assets and develop strategies, techniques, and best practices to maximize brand and product awareness and sales.

Primary responsibilities:

• Create, test, place, and manage digital marketing and CPC campaigns to maximize product demand, sales, ROAS, and brand awareness using search engines, social media, etc., for our brands.
• Develop and execute strategies to increase traffic, engagement, conversions, product awareness, and overall campaign effectiveness.
  • Monitor campaign performance and identify opportunities for improvement
  • Maintain and analyze sales, traffic, advertising, and customer data to inform strategy and tactics
  • Allocate and adjust digital advertising budgets to ensure funds are being spent effectively and efficiently
  • Conduct A/B testing of ads, audiences, messaging, landing pages, and other campaign elements
  • Troubleshoot performance issues and identify solutions when campaigns are not performing as expected
• Manage digital advertising accounts and platforms, including campaign setup, targeting, audience development, keyword management, bidding, budgets, creative, tracking, and ongoing optimization.
• Collaborate with the marketing team to develop digital advertising creative, promotional assets, messaging, campaigns, and content that align with brand standards and business goals.
• Work with outside partners on additional digital marketing strategies and opportunities
• Stay current on digital marketing trends, platform changes, emerging technologies, and industry best practices, and recommend new strategies, tools, or channels that may benefit the company.
• Perform special projects, as assigned.

Additional Responsibilities:

• Performs other related duties as required.
• Follow Great Garden Plants, Inc. Employee Handbook.
• Follow Great Garden Plants, Inc. Safety Handbook.

Knowledge and Skill Requirements:

• Education/ Experience 4 yr. degree in business or marketing and two to four years of increasing relevant experience in digital marketing, particularly with search and shopping ads on Google.
• Experience with the following is highly desirable: Google Analytics, Performance Max, Merchant Center, and Meta Business Manager.
• Organizational, interpersonal, and computer skills, especially Microsoft Excel.
• Must possess the ability to lift, carry, or otherwise move 30 pounds

Performance Requirements:

• Must maintain a level of performance equivalent to company standards, that being a "Meets Expectations" in all areas of your performance evaluations (including but not limited to, Self and Management reviews).

*The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of personnel so classified.

This organization participates in E-Verify Employment Eligibility Verification. If you require an accommodation in the application process, please contact a member of our Human Resources team at [phone] .

Job Type:Full time, salary (exempt).

Pay:starting at $50,000per year, dependent upon experience. Amount is not inclusive of total compensation package.

Benefits:Eligible for full benefit package, subject to new hire waiting period. Including but not limited to health insurance, 401k plan, and paid time off.