Marketing Specialist - Content, CRM & Digital Campaigns

Security Engineered Machinery; Westborough (MA); On-site; USD 65,000 - 75,000; Full time

Benefits offered by this job

Health insurance

Vision insurance

401(k) match

Flexible spending account

Life insurance

Job summary

Security Engineered Machinery (SEM) is seeking an experienced Marketing Specialist to support our marketing efforts, including writing short- and long-form content, updating our WordPress site, and managing marketing CRM contacts and workflows.

You will coordinate trade show logistics, build email campaigns, create social posts, and help keep sales collateral current while collaborating with stakeholders across the company to deliver consistent messaging.

Qualifications

• Degree in marketing, communications, or related field
• Excellent communication skills with the ability to interact with peers, executives, partners and customers
• 2-4 years of digital marketing experience, including email and social marketing
• 2-4 years of writing experience, both long and short form
• 1-2 years of website backend software experience, WordPress a plus
• Excellent attention to detail
• Ability to multitask and work independently
• Experience with CRM and design software a plus
• Photography skills a plus
• Must be able to pass a background check
• Competitive annual salary based on candidate’s experience
• 401(k) with 100% company match up to 4% of salary
• Health insurance
• Vision insurance
• Flexible spending account
• Company sponsored life, short-term and long-term disability
• Company paid vacation, holiday and sick time

Responsibilities

• Write blogs, whitepapers/other long-form content, website/media buy articles, infographic content, sales collateral/pitch decks, and email, social, and advertising copy.
• Assist marketing manager with trade show logistics, including booth packing, shipping coordination, and swag ordering/management
• Update SEM’s website in WordPress and provide basic reporting metrics
• Coordinate and build email sends
• Build organic/paid social posts
• Manage marketing CRM, including adding/deleting contacts and creating workflows/email nurture sequences
• Handle basic photography — headshots, simple product shots

Skills

Content writing

Blog writing

Email copy

Social content

Sales collateral

WordPress

CRM management

Photography

Education

Marketing/Communications degree

Tools

WordPress

Job description

Security Engineered Machinery (SEM) is seeking an experienced Marketing Specialist to support our marketing efforts, including writing short- and long-form content, updating our WordPress site, and managing marketing CRM contacts and workflows.

You will coordinate trade show logistics, build email campaigns, create social posts, and help keep sales collateral current while collaborating with stakeholders across the company to deliver consistent messaging.