Communications Specialist - Mayor & Council Office (Non-Civil Service)

City of Dallas; Texas; On-site; USD 57,000 - 68,000; Full time

Job summary

The City of Dallas is seeking a Communications Specialist to create and support content across departments, including websites, publications, and social media. You will ensure messages align with the City brand and ADA requirements while collaborating with multiple offices to support events and programs.

Responsibilities include developing communication plans, managing digital content across Facebook, Instagram, X, LinkedIn, and YouTube, and preparing speeches and memoranda for city leadership.

Qualifications

• 3 years of experience in communications or a related field with emphasis on social media communication and constituent or stakeholder correspondence.
• Bachelor’s Degree in Communications, Marketing, Public Relations, English or Social Science.
• Ability to edit, review, and ensure content adheres to brand standards and ethics.

Responsibilities

• Support development and implementation of district communication and marketing plans.
• Manage digital content on social platforms and ensure engaging, accurate material.
• Design print collateral aligned with brand standards and ADA requirements.
• Evaluate content performance and gather analytics to guide future efforts.
• Prepare internal and external communications for City employees and residents.

Skills

Social media strategy

Public speaking

Content editing

Verbal and written communication

Stakeholder engagement

ADA compliance knowledge

AP style proficiency

Graphic design awareness

City processes knowledge

Education

Bachelor’s Degree in Communications, Marketing, Public Relations, English or Social Science field

Tools

Microsoft Office

Job description

Dallas is Growing. Grow With Us.

Looking for more than just a job? The City of Dallas offers careers with purpose. With competitive benefits, growth opportunities, and a vibrant work culture, we’re committed to helping you thrive while you help our city flourish. Be part of a team that’s committed to service, innovation, and community.

Job Summary

Job Description

Overview

The Communication Specialist creates and supports their assigned departments’ work to create, edit, and publish content through various websites, publications, programs, public information, graphic design, language access and A/V services offered by Communications, Outreach and Marketing.

The Communications Specialist – CMO Liaison reports to the Office of Communications & Customer Experience / 311 (CCX) and serves as the primary liaison between CCX and the City Manager’s Office. This individual is responsible for supporting creative messaging and content for the City Manager, including social media and written correspondence.

Essential Functions

Communication Specialist

• 1 Supports creation, development and implementation of district-specific communication and marketing plans to strategically manage the output of communication for their assigned departments.
• 2 Manages, maintains, and updates various digital content for their assigned departments on social media platforms such as Facebook, Instagram, Twitter, LinkedIn, Nextdoor, and YouTube; develops engaging, accurate, timely and helpful content.
• 3 Designs and creates print collateral aligned with City brand standards and ADA requirements such as flyers, brochures, handouts, direct mail pieces, signage, or event invitations.
• 4 Measures and evaluates Communications, Outreach & Marketing content for various districts, programs, and services.
• 5 Edits, evaluates, and reviews communications, documents and materials created by their assigned departments’ staff to ensure all communications adhere to the City of Dallas brand standards, code of ethics, ADA requirements, best practices, and all other relevant City and state policies, procedures, codes, regulations, guidelines, and standards.
• 6 Works on behalf of Communications, Outreach and Marketing and Office collaboratively with their assigned departments’ staff to develop communications and content for various events, programs, and services.
• 7 Researches, implements and recommends new communication tools and techniques approved by Communications, Outreach and Marketing, ITS Governance, the City Attorney’s Office and other departments to advise Office of the Mayor and City Council staff.
• 8 Reviews and evaluates analytics available through subscriptions and supports engagement through surveys and other tools.
• 9 Prepares presentations and speeches to support their assigned departments’ communication to City employees, residents, and stakeholders.
• 10 Ensures equitable language access, requesting contract interpreters with advance notice required for public engagement and serving as a trained custodian using COM equipment on loan such as interpreter headsets or PA equipment.
• 11 Performs any and all other work as needed or assigned.

Communications Specialist – CMO Liaison

• 1 Collaborates with City Manager’s Office to develop and implement a strategic schedule for disseminating information through multiple communication channels, including citywide announcements and tailored content specific for the City Manager as it relates to City business.
• 2 Creates, manages, maintains, and updates various digital content for the City Manager’s Office social media platforms such as Facebook, LinkedIn, Instagram, & X (Twitter).
• 3 Supports the City Manager by attending events to capture timely, relevant digital and written content, with flexibility to work evenings and weekends as required to maintain up-to-date communication.
• 4 Produces internal and external correspondence on behalf of the City Manager’s Office such as memorandums, emails, weekly newsletters to City Council, video scripts for the City Manager’s official videos, etc.
• 5 Prepares written materials for the City Manager’s Office to communicate with the City Council, City Management, and the public about city’s programs and initiatives.
• 6 Reviews and edits content to ensure accuracy, proper grammar, punctuation, and spelling.
• 7 Performs all other work as needed or assigned.

Knowledge and Skills

• 1 Knowledge of city’s practices, procedures and functions.
• 2 Knowledge of basic principles, laws and regulations of personnel administration.
• 3 Knowledge of communications strategies, social media, graphic design and document printing.
• 4 Knowledge of Microsoft Office (Teams, Word, Excel, PowerPoint and OneDrive).
• 5 Knowledge of AP style and proper grammar, punctuation and spelling.
• 6 Ability to speak in public and make presentations to a wide variety of groups.
• 7 Ability to strategically support and facilitate media and other public information requests.
• 8 Ability to Communicate effectively both verbally and in writing.
• 9 Ability to establish and maintain effective working relationships with stakeholders at all levels.

Experience

3 years of experience in communications or a related field with emphasis on social media communication & engagement, speech writing, and constituent or stakeholder correspondence.

Licenses and Certifications

None

Education

Bachelor’s Degree in Communications, Marketing, Public Relations, English or Social Science field.

Salary Range

$57,096.00 - $67,766.40

The salary listed on this job posting is the starting salary range; amount offered will depend upon qualifications.

City of Dallas is an Equal Opportunity Employer.