Marketing Specialist — Brand & Digital Growth

Blue Bird Corporation; Macon (GA); On-site; USD 50,000 - 75,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401k with match

14 paid holidays

Job summary

Blue Bird Corporation in Georgia is seeking a marketing professional to plan and execute digital, product and brand initiatives. You will collaborate with the Marketing Manager and cross-functional teams to boost brand visibility, engage customers, and drive growth.

You will manage multi-channel campaigns, content calendars, trade shows, and collateral. The role requires creativity, organization, and the ability to handle multiple projects with tight deadlines.

Qualifications

• Bachelor’s degree in marketing, communications, or related field.
• 2–3 years in graphic design, sales, marketing, and communications.
• U.S. citizen or permanent resident; eligible to work in the United States.

Responsibilities

• Plan and execute multi-channel marketing campaigns across digital, product, and brand channels.
• Conduct market intelligence and competitive analyses to identify trends and maintain competitive edge.
• Enforce brand guidelines and messaging integrity across all external content.
• Collaborate with internal teams and external stakeholders to align business goals.
• Maximize website and social media performance to boost engagement and traffic.
• Drive inbound lead generation via the CRM framework to accelerate the sales pipeline.
• Develop an integrated campaign and content calendar with internal teams.

Skills

Digital marketing

Brand management

Campaign planning

Content creation

Social media

Market research

Project management

Communication skills

Photography basics

Event planning

Education

Bachelor's degree in marketing/communications

Tools

Adobe Creative Suite

Job description

Blue Bird Corporation in Georgia is seeking a marketing professional to plan and execute digital, product and brand initiatives. You will collaborate with the Marketing Manager and cross-functional teams to boost brand visibility, engage customers, and drive growth.

You will manage multi-channel campaigns, content calendars, trade shows, and collateral. The role requires creativity, organization, and the ability to handle multiple projects with tight deadlines.