Marketing Specialist at R.O. Writer

Feedinkoo: Remote Jobs; United States; On-site; USD 70,000 - 90,000; Full time

Job summary

A leading software company is looking for a versatile Marketing Specialist to create and execute impactful marketing strategies. Responsibilities include leading email campaigns, optimizing customer communications, and monitoring KPIs. The ideal candidate has over 3 years of B2B marketing experience and a strong grasp of marketing tools like Salesforce and Google Analytics. This role offers a dynamic environment for creative professionals.

Qualifications

• 3+ years of experience in marketing, focused on email and campaign execution in B2B or SaaS.
• Strong business acumen and understanding of marketing practices across the funnel.
• Resourceful self-starter with excellent organizational skills.

Responsibilities

• Execute email marketing campaigns to generate leads and drive product adoption.
• Maintain clean, segmented prospect and customer lists for improved targeting.
• Monitor and report on key KPIs like email engagement and campaign ROI.

Skills

Email marketing

Customer communications

Campaign execution

Content development

Social media management

Education

Bachelor's degree in Business, Marketing, or Communications

Tools

Salesforce Account Engagement (Pardot)

WordPress

Canva

Google Analytics

Job description

We’re R.O. Writer. Trusted by thousands of auto repair shops for almost 50 years and now built for what’s next. Our all-in-one shop management software helps auto repair businesses work smarter and grow faster, with tools that simplify everything from digital inspections and parts sourcing to pricing and profitability. By joining R.O. Writer, you’ll enjoy the benefit of working in an entrepreneurial environment while being part of a large, publicly traded organization, Constellation Software Inc.

We’re in an exciting phase of transformation. We’re improving our product, strengthening how we support customers, and evolving how we show up in the market.

We’re looking for a versatile, results-driven Marketing Specialist who’s excited to create and execute impactful marketing that connects with customers and moves the business forward.

Key Responsibilities:

Execute email marketing campaigns to generate leads, drive product adoption, and retain existing customers
Build and optimize automated email journeys that nurture contacts based on behavior and lifecycle stage
Maintain clean, well-segmented prospect and customers lists to improve targeting
Create and distribute marketing content across email, web, partner, and social channels, to support both acquisition and retention
Deliver customer communications tailored to key segments, helping users stay informed, supported, and connected.
Support the planning and execution of marketing campaigns and promotions that drive product usage, upsell, and customer engagement.
Assist with trade shows and customer events, including promotional materials and follow-up communications.
Monitor and report on key KPIs (e.g., email engagement, campaign ROI, retention), using performance data and insights to continuously improve strategy and execution.
Contribute to a variety of marketing initiatives and projects as needed to support team goals and business priorities.

Qualifications:

3+ years of experience in marketing, with a focus on email marketing, customer communications, and campaign execution in a B2B or SaaS environment
Bachelor’s degree in Business, Marketing, Communications, or a related field
Strong business acumen and a solid understanding of marketing best practices across the funnel, from awareness to conversion and retention
Hands-on experience with Salesforce Account Engagement (Pardot), including list management, automation, and reporting
Proficient with marketing tools and platforms such as WordPress, Canva, and Google Analytics
Strong content development writing skills, with the ability to adapt messaging for different customer segments
Experience managing social media channels and/or online communities to drive engagement
Solid understanding of marketing metrics, KPIs with the ability to analyze performance and tie marketing activity to business outcomes
Resourceful, self-starter with the ability to operate without a strict playbook—comfortable working in a fast-paced, evolving environment
Excellent organizational skills with the ability to manage multiple priorities and deadlines