Marketing Specialist - Amazon US

SharkNinja; United States; Remote; USD 67,000 - 100,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) with company match

Employee stock purchase program

Generous paid time off

Parental leave

Product discounts

Job summary

SharkNinja is seeking a Marketing Specialist for Amazon US to elevate the brand’s Amazon marketing efforts. The role focuses on developing integrated media campaigns to build brand awareness, drive engagement, and maximize commercial impact within the US market.

You will work with cross-functional teams to optimize paid media across channels and partners. You will leverage knowledge of Amazon Sponsored Ads, DSP, and Amazon Marketing Cloud to drive efficient media execution, manage large budgets,

Qualifications

• 2–3 years hands-on experience managing Amazon Sponsored Ads and DSP.
• Experience handling large budgets and complex item catalogs in consumer goods.
• Experience with third-party platforms such as Skai or Pacvue.
• Degree in a relevant field (4-year).
• Strong analytical skills to translate data into strategic decisions.

Responsibilities

• Collaborate on the Amazon media planning across campaigns and channels.
• Analyze data and report weekly progress with cross-functional and agency partners.
• Develop media strategy to support business priorities, category objectives, communications calendar, and commercial goals.
• Coordinate with third party agency providers on 360 activation plans and development.
• Collaborate with network and platform providers to keep Amazon at the forefront of the conversation.
• Ensure strategy remains consistent through execution and communications development.

Skills

Amazon Sponsored Ads

DSP

Budget Management

Data Analysis

Cross-functional Collaboration

Communication Skills

Education

4-year degree

Tools

Skai

Pacvue

Amazon Marketing Cloud

Job description

About Us

SharkNinjais a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positivelyimpactpeople’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja , the company has a proventrack recordof bringing disruptive innovation to market and developing one consumer product after another has allowedSharkNinjato enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than4,100associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

AI at SharkNinja

At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.

Marketing Specialist, Amazon US

In the role of Marketing Specialist, Amazon US** ,**you will be at the center ofelevatingSharkNinja’sAmazonmarketingeffortsto the next level.We are focused oninnovatingthis space to create a competitive advantage for our business and you will be at the center of this exciting journey.

The role willbe responsible forsupporting the development and delivery of integrated media campaigns that create brand awareness, drive consumer engagement, and maximize commercial impact within the US business unit.You will have a strong understanding of theAmazon medialandscapeand willcollaboratively plan investments across all paid media channels workingcross-functionallywith the marketing team to drive the US business through efficient and effective media execution.

You shouldhave experiencein Amazon Sponsored Advertising& DSP,have a strong understanding of Amazon Marketing Cloud, andcomewith aproventrackrecordof success in managing largecomplexbudgetsanditem catalogs.You willbe responsible forcontributing to the strategy and execution ofon-platform and off-platform paid media through collaborating with external agency partners to achieve marketing objectives.Additionally, you will support integrating futuretechnologies,such as third-party mediaplatforms, data clean rooms, artificial intelligence, and machine learning to drive competitive advantages.

You will stay ahead of trends to ensure the brand deploys best-in-class media campaigns that mirror the values of innovation, relentlessness, and creativity.You’llmeasure success on the effectiveness and efficiency of media performance - and ladder up to the global marketingobjectives.

Strategy & Planning

• Collaborate on the Amazon media planning across campaigns and channels
• Supportweekly progress meetingsthrough data analysiswith cross-functional and agency partners
• Innovatecampaign mediastrategytosupportbusiness priorities, categoryobjectives, communications calendar, and commercial goals
• Partner withthird partyagency providers on360 activation plan ideation and development.Create and iterate media scenarios grounded in data, research, consumer trends, and best practices to deliver on multipleobjectivesand budget sizes.
• Collaboratewith network and platformprovidersto ensure Amazon is at the forefront of the conversation and pushing boundaries across the industry with our partners.
• Act as a trusted partner and subject matter expert to the broader Amazon organization;representingmedia and our go to market investments whilethinking outside the box
• Helpfostera culture of innovation, collaboration, and continuous learning.

Production & Execution

• Constantlyoptimizethe execution of all media plans for theSharkNinjaAmazon brandsthrough data-driven decisions and media technology.
• Pivot and make quick decisions based on in-market performance and opportunities that arise within lead time to maximize our business impact with all investments.
• Proactively perform data analysis focused on improving media efficiency, understanding market trends, andmonitoringcompetitive segments.
• Connect-the-dots between all business facets to ensure media timing and spend is in line with key selling periods, inventory availability, and promo events and react quickly to implement contingencies if needed.
• Effectively communicate media performance to internal stakeholders
• Ideate with Brand and Creative teams on custom content, experiential and brand partnership campaigns.
• Partner with cross functionalteamsto ensure strategyremainsconsistent through execution and comms development.
• Project manage initiatives in alignment with media plan and quicklypivotto support ad hoc requests.
• Manage significant budgets across campaigns, accurately account for billingin a timely manner.

Analysis and Success Measurement

• Monitor not only media KPIs but how media investments areimpactingthe business; spotting smoke before it isfirewhen there is an issue and using data/insights to capitalize on what is working well.
• Collaborate with Category Management, Commercial Analytics, and E-commerce teams to understand the broader impact of media delivery on sales channels.
• Continue to stress test defined KPIs andidentifynewindicators for commercial success.
• Ensure inputs and results of Marketing Mix Model programs are addressed swiftly and accurately to inform planning as best possible.

Skills & Experience

• Minimum 2-3 years of hands-on keys experience managing Amazon sponsored ads and DSP
• Demonstrated success in managing large budgets and complex item catalogues within the consumer goods industry.
• Experience working with third party platforms such as Skai orPacvue
• Experience with non-Amazon retail media such as search, programmatic, social, etc is a plus
• 4-year degree in relevant field.
• Strong analytical skills and ability to interpret data to drive strategic decision-making.
• Familiarity with future technologies, such as Amazon Marketing Stream, Amazon Marketing Cloud,andAI, is desirable.
• Excellent communication andorganizational skillswithamethodologicalapproach to work.
• Experience managing external agency relationships and collaborating with cross-functional teams.
• Results-oriented mindset with a focus on achieving performance marketingobjectives, incremental return on adspend, and new customer acquisition.

Salary and Other Compensation:

The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.

The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more.

Pay Range

$67,100—$100,000 USD

Our Culture

At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.

What We Offer

We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products— we’ll disrupt entire markets.

At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.

Learn more about us:
Life At SharkNinja
Outrageously Extraordinary

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We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local