Media Manager, LATAM
SharkNinja
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Benefits offered by this job
Job summary
SharkNinja seeks a Media Manager LATAM to develop and execute cross-channel media strategies across LATAM markets, including Mexico and Brazil. You will partner with demand gen, category marketing, and creative teams to align budgets and targets with brand goals, manage vendors, and optimize campaigns for measurable ROI.
You will analyze performance data using Nielsen, DOMO, and Attest, translate insights into actionable plans, and stay ahead of advertising trends while building strong regional
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or related field.
- 4+ years of experience with media agency management and execution.
- Experience with traditional and digital channels and full-funnel marketing.
Responsibilities
- Develop and execute multi-channel media strategies aligned with brand objectives for LATAM.
- Collaborate with internal teams to set campaign targets, budgets, and channel mix.
- Oversee media buying across TV, print, digital, and more.
- Analyze data and translate insights into actionable optimization recommendations.
Skills
Education
Tools
Job description
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world.
At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.
At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.
As the Media Manager, LATAM, you will be key in developing, executing, and optimizing our media strategy across multiple channels with a specific focus on driving brand awareness and sales. You will collaborate closely with internal teams, manage relationships with media vendors and agencies, and ensure the successful execution of media campaigns that deliver measurable results.
- Develop and implement multi-channel media strategies aligned with brand objectives and marketing goals for the French market.
- Work closely with internal stakeholders (Demand Gen, Category Marketing, Creative, IMC, FP&A) to define campaign media targets, set budgets, and ensure alignment with overall marketing strategies.
- Serve as the bridge between upper and lower funnel media activation, feeding insights to the performance team and leveraging their learnings to optimize media strategies.
- Oversee accurate and timely reporting of media campaign performance, ensuring that key metrics and insights are shared with internal stakeholders (e.g., Data team, IMC team).
- Manage media buying across a variety of channels, including TV, print, digital, and more.
- Oversee the execution, optimization, and tracking of media campaigns, ensuring adherence to budget, timelines, and performance expectations.
- Use marketing analytics tools (e.g., Nielsen, DOMO, Attest) to measure campaign performance, optimize ROI, and identify areas for improvement.
- Analyze complex data and translate insights into actionable recommendations that are accessible and understandable for the wider business.
- Stay updated on the latest advertising trends and technologies, recommending new media opportunities to enhance the effectiveness of future campaigns.
- Build and maintain strong relationships with media vendors and agencies to ensure successful campaign execution and continuous improvement.
- Execute media across Mexico, Brazil, and additional LATAM markets.
- Adapt regional strategies to local consumer and media landscapes.
- Support distributor and market marketing teams.
- Coordinate campaign launches across multiple countries.
- Share best practices and learnings across markets.
- Maintain regional planning templates and processes.
- Manage media budgets across multiple currencies.
- Track regional pacing and forecasts.
- Support quarterly budget planning and reallocations.
- Work closely with analytics and agencies to leverage and ensure accuracy of regional dashboards and scorecards.
- Support learning agendas across markets.
- Leverage MMM, Brand Lift, and platform reporting.
- Lead day-to-day agency execution.
- Ensure agencies follow regional governance and reporting standards.
- Conduct regular optimization reviews.
- Help implement regional media playbooks.
- Train and support local marketing teams.
- Identify new media opportunities across LATAM.
- Proven track record of developing and executing successful advertising campaigns across both traditional (TV, print, etc.) and digital channels (paid search, social media advertising, etc.).
- Strong knowledge of various media platforms.
- Experience in full-funnel marketing activation, with the understanding of how each part of the funnel contributes to overall campaign success.
- Familiarity with marketing analytics tools and platforms (e.g., Nielsen, DOMO, Attest) to track and measure campaign performance and ROI.
- Excellent communication, presentation, and interpersonal skills, with the ability to collaborate effectively with cross-functional teams (marketing, creative, sales, etc.).
- Fluency in Portuguese / Spanish as a plus
- Experience in project management, with the ability to juggle multiple priorities and meet deadlines in a fast-paced environment.
- Knowledge of the small domestic appliance industry is a plus.
- Strong data analysis skills, with the ability to translate complex data into actionable insights for campaign optimization.
- A creative mindset and passion for developing engaging, innovative advertising
- Bachelor’s degree in Marketing, Communications, Business, or a related field; a Master's degree is preferred.
- 4+ years of prior experience with media agency management and execution
- Strong project management skills, with the ability to manage multiple campaigns simultaneously.
- Excellent written and verbal communication skills.
- Strong interpersonal and team management skills.
The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.
- Medical insurance
- Dental insurance
- Vision insurance
- Flexible spending accounts
- Health savings accounts (HSA) with company contribution
- 401(k) retirement plan with matching
- Employee stock purchase program
- Life insurance
- AD&D
- Short-term disability insurance
- Long-term disability insurance
- Generous paid time off
- Company holidays
- Parental leave
- Identity theft protection
- Pet insurance
- Pre-paid legal insurance
- Back-up child and eldercare days
- Product discounts
- Referral bonus program
- And more
Pay Range $113,000—$137,000 USD
At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more.
We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible.
When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
Life At SharkNinja
- For candidates based in all regions, please refer to this Candidate Privacy Notice.
- For candidates based in China, please refer to this Candidate Privacy Notice.
- For candidates based in Vietnam, please refer to this Candidate Privacy Notice.
We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com
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