Manager, Media (Local Markets)

Ninjakitchen; Needham (MA); Hybrid; MXN 810,000 - 990,000; Full time

Benefits offered by this job

Health insurance

Retirement plans

Paid time off

Employee stock purchase options

Wellness programs

Product discounts

Job summary

SharkNinja in Mexico is seeking a Manager of Media to lead multi-channel plans that align with brand goals and LATAM priorities.

You will own objective-setting, budgeting, KPI tracking, and cross-functional collaboration to optimize performance across TV, digital, and social channels. A background in media and analytics is essential to drive data-driven decisions.

Qualifications

• 4+ years of experience in media planning, buying, activation, or integrated marketing.
• Excellent written and verbal communication in Spanish and English; Portuguese a plus.

Responsibilities

• Develop and implement multi-channel media plans for Mexico.
• Define campaign objectives, audiences, budgets, KPIs, and media targets with stakeholders.
• Oversee campaign execution, optimization, tracking, and reporting across TV, print, digital, paid social, paid search and more.
• Manage budgets and forecasting, regional alignment, and quarterly planning.
• Build strong relationships with agencies and partners to ensure standards and performance.

Skills

Media planning

Media buying

Agency management

Budget tracking

Full-funnel activation

Analytics & dashboards

Data analysis

Project management

Communication

Stakeholder collaboration

Fast-paced environment

CPG/retail experience

Education

Bachelor's degree in Marketing

Master's degree

Tools

Nielsen

DOMO

Attest

Job description

About Us

SharkNinjais a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positivelyimpactpeople’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proventrack recordof bringing disruptive innovation to market and developing one consumer product after another has allowedSharkNinjato enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than4,100associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

AI at SharkNinja

At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.

We are seeking an energetic and results-oriented Manager,Media to join our expanding local and regional Media teams.

DAY-TO-DAY MEDIA MANAGEMENT

• Develop and implement multi-channel media plans for Mexico, aligned with brand objectives, product priorities, and marketing goals.
• Work closely with internal stakeholders to define campaign objectives, audiences, budgets, KPIs, and media targets.
• Connect upper- and lower-funnel media activation, sharing insights with performance teams and applying learnings to optimize plans.
• Oversee campaign execution, optimization, tracking, and reporting across TV, print, digital, paid social, paid search, and other relevant channels.
• Ensure media campaigns are delivered accurately, on time, within budget, and against agreed performance expectations.
• Stay informed on emerging media trends, technologies, platforms, and advertising opportunities, recommending relevant tests and opportunities.

BUDGET & FINANCIAL MANAGEMENT

• Manage and track media budgets primarily for Mexico, including spend across campaigns and, when supporting LATAM markets, multiple currencies.
• Monitor budget pacing and maintain accurate forecasts in partnership with agencies and Finance.
• Support quarterly and annual budget planning and identify opportunities or risks that may require budget reallocation.
• Recommend reallocations across channels or campaigns based on performance, business priorities, and commercial timing.

MEASUREMENT & OPTIMIZATION

• Oversee accurate and timely reporting of campaign performance and ensure key metrics and insights are shared with stakeholders.
• Work closely with Analytics and agency partners to leverage dashboards, scorecards, and platform reporting.
• Use tools and methodologies such as Nielsen, DOMO, Attest, MMM, Brand Lift, and platform reporting where applicable.
• Analyze campaign data and translate findings into clear, actionable recommendations for optimization and future planning.
• Support learning agendas and document key campaign learnings to improve future media effectiveness.

AGENCY & PARTNER MANAGEMENT

• Manage day-to-day relationships with media agencies and external partners supporting Mexico.
• Provide clear briefs, timelines, expectations, and feedback to agency teams.
• Ensure agencies follow agreed planning, governance, measurement, and reporting standards.
• Conduct regular campaign performance and optimization reviews and identify opportunities to improve effectiveness and efficiency.
• Build strong relationships with media owners and platform partners to stay informed on relevant opportunities.

LATAM SUPPORT & REGIONAL WAYS OF WORKING

• Support additional LATAM markets on an as-needed basis, adapting media plans and execution to local market requirements.
• Coordinate campaign launches across markets when required, ensuring alignment on timing, creative assets, investment, and reporting.
• Maintain Mexico media planning templates, calendars, trackers, and processes, and support regional templates or processes where relevant.
• Share Mexico campaign learnings and best practices with LATAM teams and contribute to regional media playbooks.
• Support local marketing teams with media guidance and best practices when requested.
• Identify relevant new media opportunities that could benefit Mexico and, where appropriate, other LATAM markets.

WHAT YOU’LL BRING

• 4+ years of experience in media, integrated marketing, digital marketing, or a related field, brand-side or agency.
• Proven experience executing advertising campaigns across traditional and digital channels.
• Experience managing day-to-day media agency relationships and campaign execution.
• Experience with full-funnel media activation and an understanding of how brand and performance media work together.
• Experience tracking campaign budgets, pacing, forecasting, and performance.
• Strong knowledge of media platforms including TV, online video, paid social, paid search, programmatic, and emerging channels.
• Familiarity with marketing analytics and measurement tools such as Nielsen, DOMO, Attest, or equivalent.
• Strong data analysis skills and the ability to translate complex information into practical recommendations.
• Strong project management skills with the ability to manage multiple campaigns, deadlines, markets, and stakeholders.
• Excellent communication, presentation, and interpersonal skills.
• Strong stakeholder management and collaboration skills across Marketing, Creative, Analytics, E-commerce, Finance, Sales, and agency teams.
• Comfortable working in a fast-paced environment with changing priorities and a high degree of coordination.
• CPG, consumer electronics, retail, or small domestic appliance experience is a plus.

QUALIFICATIONS

• Bachelor's degree in Marketing, Communications, Business, or a related field; a Master's degree is a plus.
• 4+ years of relevant experience in media planning, buying, activation, or integrated marketing.
• Experience managing media agencies and campaign execution.
• Excellent written and verbal communication skills in Spanish and English; Portuguese is a plus.

Salary and Other Compensation

The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.

Pay Range $810,000 — $990,000 MXN

Our Culture

At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.

What We Offer

We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more.

We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. To gether, we won’t just launch products—we’ll disrupt entire markets.

At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.

Learn more about us:

Life At SharkNinja

Outrageously Extraordinary

SharkNinja Candidate Privacy Notice

• For candidates based in all regions, please refer to this Candidate Privacy Notice.
• For candidates based in China, please refer to this Candidate Privacy Notice.
• For candidates based in Vietnam, please refer to this Candidate Privacy Notice.

We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at [e-mail]