Marketing Specialist

Charles River Laboratories, Research Models and Services, Germany GmbH; Wilmington (MA); Remote; USD 60,000 - 80,000; Full time

Job summary

A leading company in the pharmaceutical sector is seeking a Marketing Specialist to support strategic marketing efforts across key segments. This role emphasizes digital marketing to enhance lead generation and customer engagement, requiring collaboration with sales teams and effective campaign management. The position can be remote in Europe.

Qualifications

• Relevant experience in marketing or customer service.
• Experience in digital marketing.

Responsibilities

• Develop and optimize digital marketing campaigns across various channels.
• Manage marketing materials and support events.
• Analyze customer journey and suggest improvements.

Skills

Communication

Digital Marketing

Self-motivated

Education

Bachelor’s degree in marketing

Tools

Salesforce.com

Pardot

Job description

For 75 years, Charles River employees have worked together to assist in the discovery, development, and safe manufacture of new drug therapies. When you join our family, you will have a significant impact on the health and well-being of people across the globe. Whether your background is in life sciences, finance, IT, sales, or another area, your skills will play an important role in the work we perform. In return, we’ll help you build a career that you can feel passionate about.

Job Summary

The marketing specialist supports the DSA marketing teams in their strategic efforts by leading and supporting initiatives for key segments, including the crops and chemicals segment and pharma and biotech segments. The role provides critical support to expand the team’s capacity to deliver lead generation campaigns, nurture campaigns for conversion, and support closed-won business.

A focus on digital marketing is essential to move leads through the customer journey. This role also supports the BD/AM teams with sales enablement tools and marketing support for sales initiatives such as site events. The position can be located remotely in Europe.

Core Tasks and Responsibilities

1. Develop, implement, and optimize digital marketing campaigns across web, SEO/SEM, email, social media, display advertising, and customer feedback surveys based on data analysis.
2. Manage the creation of marketing materials, brochures, and web content in support of company services.
3. Assist with the planning and execution of virtual and in-person events such as webinars, seminars, workshops, and conferences.
4. Monitor campaign performance, evaluate effectiveness, and optimize future projects.
5. Collaborate with Marketing and Sales managers to develop account-based marketing campaigns.
6. Utilize Salesforce.com and Pardot to monitor opportunities and review project outcomes.
7. Analyze customer journey and experience to suggest improvements supporting lead conversions.
8. Maintain a professional image in customer interactions via phone, email, and events.
9. Maintain knowledge of all company product lines, with in-depth knowledge of supported segments.
10. Identify and develop synergistic marketing programs crossing product and business lines.
11. Track trends and insights; optimize marketing spend and performance.
12. Perform other duties as assigned.

Competitive salary and benefits package commensurate with skills and experience.

Job Qualifications

• Bachelor’s degree (B.A / B.S.) in marketing, business, or related discipline.
• Relevant experience in marketing or customer service.
• Equivalent education and experience may be considered.
• Excellent written and verbal communication skills.
• Experience in digital marketing.
• Resourceful and self-motivated.